Welcome!

@CloudExpo Authors: Liz McMillan, APM Blog, Elizabeth White, Xenia von Wedel, Mauro Carniel

News Feed Item

HP and DreamWorks Animation Cast Innovation as a Lead in "Rise of the Guardians"

PALO ALTO, CA -- (Marketwire) -- 11/19/12 -- HP (NYSE: HPQ) and DreamWorks Animation SKG, Inc. (NASDAQ: DWA) today marked the latest chapter in their ongoing collaboration by working together to create an epic adventure for worldwide audiences with the breakthrough animation of the studio's upcoming 3-D movie, "Rise of the Guardians."

Like each DreamWorks Animation film before it, "Rise of the Guardians," which hits theaters on Nov. 21, pushes the boundaries of digital animation as the studio's most technically advanced film to date.

To create a new level of visual richness in an animated film, DreamWorks Animation uses HP Converged Infrastructure technologies that included HP Cloud Services, HP Z Workstations, HP DreamColor displays, HP Networking and HP Proliant server solutions, HP Managed Print Services and digital rendering resources.

"Our goal is to push the limits of what is possible in digital animation and storytelling," said Derek Chan, head, Global Technology Operations, DreamWorks Animation. "Using HP Converged Infrastructure technologies, we increase the functionality that allows our artists to create more innovative animation with every film."

DreamWorks Animation uses HP technology throughout the production cycle -- from creating character designs, to developing detailed animation scenes, to processing massive amounts of data. Throughout the years, HP technology has played an integral role in creating DreamWorks Animation's groundbreaking animated feature films, including the franchise properties of "Shrek," "How to Train Your Dragon," "Kung Fu Panda," "Madagascar" and "Puss in Boots."

"Rise of the Guardians" tapped the power of several HP technologies, including:

  • The HP Z800 and Z820 high-performance workstations, powered by Intel® multicore processors. The Xeon® E5 based HP Z820 was used to process more than 1 million "Rise of the Guardians" render jobs in the desktop render farm, utilizing spare computing power residing on desktop workstations at night and on weekends.
  • HP DreamColor professional monitors supporting 1 billion active colors and providing color consistency across multiple departments in the studio. Jointly developed by DreamWorks Animation and HP, HP DreamColor Monitors surpassed the performance of all other LCD displays available on the market.
  • HP Remote Graphics Software, allowing for seamless collaboration for artists split across multiple locations to finalize intricate details. DreamWorks Animation's studios are located in Glendale and Redwood City, Calif.
  • HP Flexible Compute Cloud Service, providing 20 percent of total rendering in 2012, up from 5 percent in 2010. As digital resource demands continue to increase from production to production, HP has helped the studio to stay within their existing data center footprint -- eliminating a multimillion dollar physical expansion, while continuing to provide the needed resources to meet artistic demands.
  • HP Networking: To support the studio's scalable 10G WAN/LAN infrastructure, 100 percent of the networking equipment used in the United States production of the film was HP network gear.
  • HP BladeSystem servers with ProLiant BL460c server blades, enabling the studio to render more efficiently and effectively. HP G8 blades achieved more than 40 percent higher render throughput compared to previous blades and delivered more than 42 percent better performance per watt.
  • HP Storage: 3 petabytes of HP storage were used to facilitate data protection and archiving, and the storing of reference data. The studio collaborated with HP to create a dynamic storage infrastructure that can scale storage and performance across geographies to meet the studio's needs and future growth.
  • HP Managed Print Services and multifunction printers help DreamWorks Animation convert electronic workflows and digital images into living, color-rich documents used in previsualization, storyboarding and other animation processes.

"Rise of the Guardians" fun facts:

  • The DreamWorks Animation render farm, spanning across three geographic sites, is the most powerful ever used for a studio production.
  • 250+ terabytes of disk storage were used in the making of "Rise of the Guardians."
  • The 97-minute "Rise of the Guardians" is composed of more than 130,000 individual computer-generated frames.
  • The production of "Rise of the Guardians" required more than 65 million render hours.
  • One of the more complicated and amazing special effects is sand. The sand is created by generating lots of points inside the computer called particles. As many as a billion particles may be needed to create the sand shapes for one scene.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

Intel and Xeon are trademarks of Intel Corporation in the U.S. and other countries.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Add to Digg Bookmark with del.icio.us Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...