Welcome!

@CloudExpo Authors: Krishnan Manjeri, Yeshim Deniz, Liz McMillan, Kevin Benedict, Chris Kocher

News Feed Item

Prolexic Keeps Revenues Flowing for worldofwatches.com by Mitigating DDoS Attacks

HOLLYWOOD, Fla., Nov. 19, 2012 /PRNewswire-iReach/ -- Prolexic, the global leader in Distributed Denial of Service (DDoS) protection services, announced today that it has successfully mitigated two attacks against the popular e-commerce website www.worldofwatches.com.

(Photo: http://photos.prnewswire.com/prnh/20121119/CG16573)

The website is owned by Swiss Watch International (SWI), a Florida-based company that designs and manufactures timepieces. The company also distributes and owns watch lines including SWI, Edox, Giordano, Jacques Lemans, Magico, Swiss Legend, Triumph Motorcycles and Ventura. The website averages more than 33,000 unique visitors daily, and at peak times, it generates more than US$100,000 each day, so any extended period of downtime can significantly affect revenues.

Despite having a firewall in place, a 130 Mb bandwidth flood penetrated the network via a well-known gaming port and brought down worldofwatches.com for 12 hours. The next day the company called Prolexic about emergency provisioning and mitigating the attack. 

"The person we spoke to at Prolexic said they could mitigate the attack within minutes of receiving our traffic, so we signed a contract," said Darin Grey, chief technology officer at Swiss Watch International. "Prolexic gave us a virtual IP address to use, and when I pointed traffic to Prolexic they were able to mitigate the attack and sent us back clean traffic. We were back up and running within minutes as promised."

When it comes to effective DDoS mitigation, Grey believes that relying on an external provider is the best strategy. "Some attacks overwhelm your bandwidth and some overwhelm your hardware," explained Grey. "It is almost impossible for a company to block these large attacks without investing hundreds of thousands or even millions of dollars in extra network equipment. Plus networks like this take time to set up. That's one reason we chose Prolexic."

After the attack was over, SWI increased network capacity to avoid a similar scenario. However, one month later, the website was attacked again, this time with an attack that was three times larger than the first. Network bandwidth flooded and the site went down again, but this time only briefly. Working closely with the website hosting provider, Prolexic successfully stopped this much larger second attack using its cloud-based mitigation network.

Grey has sage advice for other e-commerce providers with revenue-generating websites.

"If you have a successful site and are concerned about outages and you don't have experience in fighting DDoS attacks on a large, large scale, I would definitely recommend Prolexic," he said. "As I've told other people, use it as an insurance plan. If you're not attacked now, you will eventually get attacked as DDoS increases every year. And as your site becomes more successful, you are more of a target."

With Prolexic's cloud-based mitigation network standing between worldofwatches.com and any incoming DDoS attacks, Grey is confident about long-term site availability. "I know we're doing as much as we can to prevent DDoS attacks, and I know I have someone else in my back pocket in case we ever get hit to help mitigate it." 

To learn more about the DDoS attack launched against worldofwatches.com, download the full case study at www.prolexic.com/worldofwatches.  

An extended outage caused by a DDoS attack can lead to financial loss, and adversely affect the reputation of your online business, customer relationships and Google search rankings. Learn the best practices that support fast DDoS mitigation in our new white paper, "Strategies for Surviving a Cyber Attack this Holiday Season." Or, to find how much DDoS attacks could affect your business, visit the DDoS Downtime Calculator at www.prolexic.com/downtime

About Prolexic

Prolexic is the world's largest, most trusted Distributed Denial of Service (DDoS) mitigation provider. Able to absorb the largest and most complex attacks ever launched, Prolexic restores mission-critical Internet-facing infrastructures for global enterprises and government agencies within minutes. Ten of the world's largest banks and the leading companies in e-Commerce, SaaS, payment processing, travel/hospitality, gaming and other at-risk industries rely on Prolexic to protect their businesses. Founded in 2003 as the world's first in-the-cloud DDoS mitigation platform, Prolexic is headquartered in Hollywood, Florida and has scrubbing centers located in the Americas, Europe and Asia. To learn more about how Prolexic can stop DDoS attacks and protect your business, please visit www.prolexic.com, follow us on LinkedIn, Facebook, Google+ , YouTube , and @Prolexic on Twitter.

CONTACT:
Michael E. Donner                                                                
SVP, Chief Marketing Officer
Prolexic
media {at} prolexic {dot} com
+1-954-620-6017                                                  

To view this video on YouTube, please visit: http://www.youtube.com/watch?v=E0G-iwDRSp8&feature=plcp

Media Contact: Michael E. Donner, Prolexic Technologies, 954-620-6017, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Prolexic Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...