Welcome!

@CloudExpo Authors: Liz McMillan, Yeshim Deniz, Zakia Bouachraoui, Pat Romanski, Elizabeth White

News Feed Item

Prolexic Keeps Revenues Flowing for worldofwatches.com by Mitigating DDoS Attacks

HOLLYWOOD, Fla., Nov. 19, 2012 /PRNewswire-iReach/ -- Prolexic, the global leader in Distributed Denial of Service (DDoS) protection services, announced today that it has successfully mitigated two attacks against the popular e-commerce website www.worldofwatches.com.

(Photo: http://photos.prnewswire.com/prnh/20121119/CG16573)

The website is owned by Swiss Watch International (SWI), a Florida-based company that designs and manufactures timepieces. The company also distributes and owns watch lines including SWI, Edox, Giordano, Jacques Lemans, Magico, Swiss Legend, Triumph Motorcycles and Ventura. The website averages more than 33,000 unique visitors daily, and at peak times, it generates more than US$100,000 each day, so any extended period of downtime can significantly affect revenues.

Despite having a firewall in place, a 130 Mb bandwidth flood penetrated the network via a well-known gaming port and brought down worldofwatches.com for 12 hours. The next day the company called Prolexic about emergency provisioning and mitigating the attack. 

"The person we spoke to at Prolexic said they could mitigate the attack within minutes of receiving our traffic, so we signed a contract," said Darin Grey, chief technology officer at Swiss Watch International. "Prolexic gave us a virtual IP address to use, and when I pointed traffic to Prolexic they were able to mitigate the attack and sent us back clean traffic. We were back up and running within minutes as promised."

When it comes to effective DDoS mitigation, Grey believes that relying on an external provider is the best strategy. "Some attacks overwhelm your bandwidth and some overwhelm your hardware," explained Grey. "It is almost impossible for a company to block these large attacks without investing hundreds of thousands or even millions of dollars in extra network equipment. Plus networks like this take time to set up. That's one reason we chose Prolexic."

After the attack was over, SWI increased network capacity to avoid a similar scenario. However, one month later, the website was attacked again, this time with an attack that was three times larger than the first. Network bandwidth flooded and the site went down again, but this time only briefly. Working closely with the website hosting provider, Prolexic successfully stopped this much larger second attack using its cloud-based mitigation network.

Grey has sage advice for other e-commerce providers with revenue-generating websites.

"If you have a successful site and are concerned about outages and you don't have experience in fighting DDoS attacks on a large, large scale, I would definitely recommend Prolexic," he said. "As I've told other people, use it as an insurance plan. If you're not attacked now, you will eventually get attacked as DDoS increases every year. And as your site becomes more successful, you are more of a target."

With Prolexic's cloud-based mitigation network standing between worldofwatches.com and any incoming DDoS attacks, Grey is confident about long-term site availability. "I know we're doing as much as we can to prevent DDoS attacks, and I know I have someone else in my back pocket in case we ever get hit to help mitigate it." 

To learn more about the DDoS attack launched against worldofwatches.com, download the full case study at www.prolexic.com/worldofwatches.  

An extended outage caused by a DDoS attack can lead to financial loss, and adversely affect the reputation of your online business, customer relationships and Google search rankings. Learn the best practices that support fast DDoS mitigation in our new white paper, "Strategies for Surviving a Cyber Attack this Holiday Season." Or, to find how much DDoS attacks could affect your business, visit the DDoS Downtime Calculator at www.prolexic.com/downtime

About Prolexic

Prolexic is the world's largest, most trusted Distributed Denial of Service (DDoS) mitigation provider. Able to absorb the largest and most complex attacks ever launched, Prolexic restores mission-critical Internet-facing infrastructures for global enterprises and government agencies within minutes. Ten of the world's largest banks and the leading companies in e-Commerce, SaaS, payment processing, travel/hospitality, gaming and other at-risk industries rely on Prolexic to protect their businesses. Founded in 2003 as the world's first in-the-cloud DDoS mitigation platform, Prolexic is headquartered in Hollywood, Florida and has scrubbing centers located in the Americas, Europe and Asia. To learn more about how Prolexic can stop DDoS attacks and protect your business, please visit www.prolexic.com, follow us on LinkedIn, Facebook, Google+ , YouTube , and @Prolexic on Twitter.

CONTACT:
Michael E. Donner                                                                
SVP, Chief Marketing Officer
Prolexic
media {at} prolexic {dot} com
+1-954-620-6017                                                  

To view this video on YouTube, please visit: http://www.youtube.com/watch?v=E0G-iwDRSp8&feature=plcp

Media Contact: Michael E. Donner, Prolexic Technologies, 954-620-6017, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Prolexic Technologies

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Machine learning provides predictive models which a business can apply in countless ways to better understand its customers and operations. Since machine learning was first developed with flat, tabular data in mind, it is still not widely understood: when does it make sense to use graph databases and machine learning in combination? This talk tackles the question from two ends: classifying predictive analytics methods and assessing graph database attributes. It also examines the ongoing lifecycle for machine learning in production. From this analysis it builds a framework for seeing where machine learning on a graph can be advantageous.'
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.