Click here to close now.

Welcome!

Cloud Expo Authors: Elizabeth White, David Sprott, Pat Romanski, Carmen Gonzalez, Glenn Rossman

News Feed Item

Matchbox Twenty and daqri Announced Today a New 4D Augmented Reality App That Will Provide Fans With Unique and Exclusive 4D Content and Experiences

LOS ANGELES, CA -- (Marketwire) -- 11/20/12 -- Matchbox Twenty and daqri announced today a new 4D augmented reality app that will provide fans with unique and exclusive 4D content and experiences starting today. Never before has an album been used as such an engaging messaging platform.

For this project, daqri partnered with Mobile Roadie to bring the Matchbox Twenty app to life in 4D AR. Fans who download the app can:

  • Enter to win an exclusive backstage pass to meet the band on its upcoming tour, something that has never been promoted through the use of AR.

  • Watch music videos and preview all of the tracks on the band's 4th album NORTH which debuted at #1 on the Billboard Top 200.

  • Explore a futuristic, interactive 4D map with highlighted tour dates and times, pick a concert to attend and click to purchase tickets.

The app is free and easy to use, with a fluid interface that seamlessly transitions from experience to experience with a simple touch.

"It's an incredible way for fans to access stunning visual 4D content, interact with the band in the palm of their hands, view concert dates, buy tickets right from the experience and even get a chance to meet them in person," says Brian Mullins, daqri's CEO and founder.

"We are always looking for cutting edge ways for our fan experience to be better, and with the 4D technology we launched, we can do that from a music side, touring side and a direct fan encounter," says Paul Doucette of Matchbox Twenty.

The tour officially begins January 29, 2013, in Tulsa OK. Fans can access the experience on iOS devices through the Matchbox Twenty app (http://mobileroadie.com/apps/mb20), and on Android devices through the daqri app available in the Google Play store.

Founded in 2010, Santa Monica-based daqri is a global leader in augmented reality, having created hundreds of 4D AR campaigns. daqri's extensive portfolio includes campaigns for innovative organizations including Cadillac, 20th Century FOX, Liberty Media, Gensler, Stockland and the National Center for Supercomputing at University of Illinois.

daqri is a proven industry pioneer in vision-based augmented reality, advanced image recognition, and interface design. As the first enterprise cloud-based AR publishing platform, daqri 4D gives creative teams an unprecedented capacity to create and publish rich augmented reality experiences -- experiences that are revolutionizing the way we interact with data, smart devices, and each other. 4D will become the access point for the internet of things, defined by its ability to simplify and streamline life at home, work and play.

About Matchbox Twenty:

Formed in Florida, Matchbox Twenty entered the world with a blockbuster -- 1996's YOURSELF OR SOMEONE LIKE YOU. The debut set spawned five hit singles -- "Push," "3 am," "Real World," "Long Day" and "Back 2 Good" and snagged an RIAA Diamond Award certification for U.S. sales exceeding more than 12 million to date. Thomas also raised the band's profile by co-writing and singing on Santana's Grammy Award-winning 1999 smash "Smooth." Matchbox Twenty maintained the momentum with MAD SEASON in 2000 and MORE THAN YOU THINK YOU ARE in 2002, both of which went multi-platinum and continued to spit out hits such as "Bent," "Unwell," "If You're Gone," "Bright Lights" and "Disease."

But after three albums of hard work and equally hard touring, Matchbox Twenty was ready for a break. The hiatus not only renewed Matchbox Twenty as a band but also seasoned the individual members even further as they came back together for 2007's EXILE ON MAINSTREAM, a greatest hits collection that sported six inspired new tracks which were co-written by the band for the first time ever and included their biggest selling single to date "How Far We've Come." Earlier this year Matchbox Twenty released their fourth studio album NORTH, the quartet's first release in five years, and their first album to debut at #1 on the Billboard Top 200 album chart. It is also the band's first set of all-new material in a decade.

In addition to more than 30 million records sold worldwide, Matchbox Twenty has also earned countless accolades, including five Grammy nominations, four American Music Award nods, the 2004 People's Choice Award for "Favorite Musical Group," and they were named "Best New Band" in the 1997 Rolling Stone Readers Poll. What's more, Rob Thomas has proven one of the most highly decorated artists of recent years, receiving three Grammy Awards, 11 BMI Awards, and two Billboard "Songwriter of the Year" honors for both his chart-topping solo work as well as collaborations with such legends as Santana, Mick Jagger, Willie Nelson and Big Boi. Thomas' collaboration with Carlos Santana on "Smooth" was also named the #2 Most Popular Song Ever on Billboard's List of the 100 Most Popular songs behind "The Twist." He was also named to Billboard's Top 20 List of Hot 100 Songwriters 2000-2011 at #5 and was the top ranking artist/songwriter on the list.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
Most companies hope for rapid growth so it's important to invest in scalable core technologies that won't demand a complete overhaul when a business goes through a growth spurt. Cloud technology enables previously difficult-to-scale solutions like phone, network infrastructure or billing systems to automatically scale based on demand. For example, with a virtual PBX service, a single-user cloud phone service can easily transition into an advanced VoIP system that supports hundreds of phones and ...
"We have developers who are really passionate about getting their code out to customers, no matter what, in the shortest possible time. Operations are very focused on procedures and policies," explained Stan Klimoff, CTO of Qubell, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. In his session at 15th Cloud Expo, David Klebanov, a Technical Solutions Architect with Cisco Systems, discussed how it differentiates from the software-defined top-down control by offering a declarative approach to allow faster and simpler application deployment. Davi...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Sematext is a globally distributed organization that builds innovative Cloud and On Premises solutions for performance monitoring, alerting and anomaly detection (SPM), log management and analytics (Logsene), and search analytics (SSA). We also provide Search and Big Data consulting services and offer 24/7 production support for Solr and Elasticsearch.
Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies across a variety of industries, including financial services, telecommunications, retail, pharmaceutical and media, rely on Plutora's SaaS solutions to orchestrate releases and environments faster and with integrity. Products include Plutora Release Manager, Plutora Test Environment Manager and Plutora Deployment Manager.
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize sup...
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects - scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e....
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. J...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dy...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...