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@CloudExpo Authors: Chris Fleck, Jayaram Krishnaswamy, Elizabeth White, Marc Crespi, Pat Romanski

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SaaS - Where Are Companies Spending and Why?

-- Frost & Sullivan hosts complimentary webinar discussing Growth and Innovation Opportunities in SaaS Market

MOUNTAIN VIEW, California, Nov. 20, 2012 /PRNewswire/ --


Thursday, Nov. 29, 2012 at 1:00 p.m. EST


Online, with free registration


Ashwin Iyer, Research Director for Frost & Sullivan's Information & Communications Technology practice

Business interest in Software-as-a-Service (SaaS) remains high in a number of enterprise application markets, ranging from customer relationship management (CRM) to human resources (HR), to business intelligence and analytics, to enterprise communications and collaboration as well as security. Literally hundreds of solution providers dot the landscape, fueled by demand for small and midsize business solutions, availability of cloud platforms allowing software vendors to rapidly develop and deploy SaaS applications, and business initiatives around social, mobile, and cloud computing technologies. Traditional software vendors have a greater chance to succeed and thrive in the future if they embrace and do not resist the cloud paradigm.

Why you should attend:

  • Hear the various strategic and opportunistic SaaS markets
  • Gain SaaS perspectives from a line-of-business and IT point of view
  • Receive recommendations for customers and SaaS providers
  • Participate in the interactive Q&A session

This briefing will benefit pure-SaaS providers, traditional software vendors offering or looking to offer SaaS solutions, service providers and systems integrators, IT and line-of-business enterprise decision makers.

Supporting Quotes
"The SaaS market has been witnessing unprecedented momentum this past year, with traditional software giants such as Oracle, Microsoft, and SAP beefing up their SaaS portfolio to combat the meteoric rise of pure-SaaS providers such as, Google, and others. The rising tide is lifting all boats, from the smallest to the largest of SaaS providers," observes Cloud Computing Research Director, Ashwin Iyer.

Supporting Resources
For more information about Frost & Sullivan's Information & Communications Technology practice, please visit:


About Frost & Sullivan

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Mireya Espinoza
Frost & Sullivan
[email protected]

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