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@CloudExpo Authors: Ed Featherston, Rostyslav Demush, Jamie Madison, Jason Bloomberg, Greg Pierce

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Transfluent Partners with Automattic and Unity Technologies to Bring Effortless Professional Language Translation to Websites, Blogs and Mobile Applications

Slush conference, HELSINKI, November 21, 2012 /PRNewswire/ --

Language translation service Transfluent http://www.transfluent.com), which was recently named as the "Best service provider" by Nordic Startup Awards, today announced partnerships with Automattic, the company behind the popular Web publishing platform WordPress.com VIP, and Unity, the world's most popular game development platform.

     (Logo: http://photos.prnewswire.com/prnh/20121121/577818 )

Transfluent is the first and only translation provider for WordPress.com VIP, which is Automattic's premium cloud-based software and services provider designed specifically for large-scale enterprises and media companies.

Users of WordPress.com VIP can have any content they publish professionally translated, with a single click. Transfluent uses a network of over 15,000 translators to quickly allocate a translator to a project. Once the translation is finished, the result is published automatically and displayed to the website customers speaking that language.

Unity is the most popular tool for creating mobile games. Transfluent is made available directly in the game development environment, through the Unity Asset Store, making it completely effortless to manage various language versions of a game.Transfluent updates the translations each time a developer builds a new version of the game, thus keeping all of the language versions up to date, with no additional effort. Transfluent also provides translations of the app store description and other marketing materials.

The newly announced partnerships are in line with Transfluent's strategy of being present everywhere where content is being created and published online. Jani Penttinen, CEO and founder of Transfluent stated: "According to some estimates, online language translation will grow to a USD 30 billion industry in the next five years. As the current technology leader in the category, Transfluent is well positioned to become the market leader in the rapidly growing segment."

Transfluent for WordPress.com VIP and Transfluent for Unity will be available in December.

Slush, Northern Europe's leading startup conference takes place yearly in Helsinki, Finland. Slush brings together the early-stage startup scene from Northern Europe and Russia with top-tier angel investors and venture capitalists. Slush is organised by Helsinki-based accelerator Startup Sauna. For more information about Slush contact [email protected].

About Transfluent

Transfluent is an award-winning service for rapid professional language translation. Transfluent supports Facebook, Twitter, Weibo and WordPress. The Transfluent API for Apps supports localization of iOS, Android and Windows Phone applications. Transfluent is based in Helsinki, Finland, with offices in Singapore and New York. Transfluent is changing the world by making easy language translation available to all businesses, and in the process to become the world's leading provider of language translation services. For more information please see http://www.transfluent.com. For more information about Automattic please refer to http://automattic.com/press/ and about Unity Technologies please see http://unity3d.com/company/.

About Slush

Slush is a two day startup conference bringing together dynamic, early-stage startups with angel investors and venture capitalists. Organised by Helsinki-based accelerator, Startup Sauna, Slush consists of two days filled with pitches, lightning talks, fireside chats, product demos, investor meetings, coaching sessions, job interviews and, above all, extensive feedback.

http://www.slush.fi

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