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@CloudExpo Authors: Liz McMillan, Elizabeth White, Peter Galvin, Sanjay Zalavadia, Pat Romanski

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InfoGrow Extends Dynamics CRM with Act-On Software’s Marketing Automation

The InfoGrow Corporation is partnering with Act-On Software, combining the power of a prospect/customer database with marketing automation. The combo package for Sales & Marketing offers the strength of Microsoft’s CRM (Customer Relationship Management) for lead management side-by-side with lead nurturing.

“With marketing automation, drip marketing nurtures prospects until they are qualified leads, allowing sales reps to spend their time more effectively,” states InfoGrow’s President, Bob Sullivan. He adds, “Dynamics CRM and Act-On together provide Microsoft CRM customers with the ability to build and measure campaigns and better understand their marketing investment.”

Act-On is designed to automatically push out messages with lead behaviors and tailor messages accordingly, always staying relevant and fresh, scoring leads and bringing out the best ones for sales reps to call on. Commenting on the package’s fantastic easy use, Heather Ardelean, director of marketing at InfoGrow, says, “Setting up automated programs, building landing pages, monitoring web traffic, and behavioral scoring, simplify daily marketing tasks.”

About Act-On Software

Act-On Software's cloud-based marketing automation platform is quickly forming the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing, and social media prospecting; design tools for web forms, landing pages, and emails; and more. Act-On, the world’s fastest-growing marketing-automation company, is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California. To learn more, please visit http://www.act-on.com.

About InfoGrow

The InfoGrow Corporation, Cuyahoga Falls, Ohio, has a proven track record in helping companies accelerate their sales and marketing effectiveness through making better decisions. With 23 successful years of experience in CRM, lead management, business intelligence, mapping, and B2B market analytics, InfoGrow helps clients identify their best prospects, discover missed opportunities, focus reps on the most profitable accounts, and reduce marketing waste. InfoGrow is a Microsoft Partner, focused on Dynamics CRM and Bing Maps application development, and is an ESRI partner. InfoGrow often provides hosting services for sales and marketing solutions. Learn more at http://www.InfoGrowCorp.com or call 800-897-9807.

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