Welcome!

Cloud Expo Authors: Elizabeth White, Jason Bloomberg, Torben Andersen, Adine Deford, Sergio Varga

News Feed Item

AIIM Study: Social Technology Business Benefit Hinges on Process Integration

Companies, Government Agencies Urged to Overcome Cultural and Compliance Barriers to Allow Integration of Social Content Into Business Processes

SILVER SPRING, MD -- (Marketwire) -- 11/27/12 -- A new report from AIIM, the global community of information professionals, advises IT professionals, compliance teams, and records managers to embed internal and external social channels into their core processes for business benefit. In its latest Industry Watch report, "Social in the Flow -- transforming processes and sharing knowledge," AIIM finds that the majority of companies consider integration of social technologies with business processes to be important, although only 37 percent of respondents expect social to be integrated across the business within the next two years.

Organizations -- especially regulatory and government agencies -- are encouraged by AIIM to incorporate closer integration of social tools and techniques into the core business processes for project coordination, customer support and staff communication. One positive note, compared to past reports, is the number of organizations actively discouraging use of social technologies at work has dropped to 19 percent, although it remains at 44 percent for Government to Business (G2B) organizations. A quarter of all organizations surveyed have no official policy, and within the 50 percent who do actively encourage use of social tools at work, more than half have no guidelines on their acceptable business use. Sixty-four percent provide no way for employees to integrate social technologies into their business processes.

"When it comes to reaping the business benefits of social media, you need to think how it can help within a given business process," said Doug Miles, director of market intelligence at AIIM. "Nearly half of organizations do not have any official strategies for social content creation and collaboration which represents missed opportunities for faster response and better knowledge-sharing in product development, recruitment, help desk, employee relations and project management."

AIIM recommends information professionals help lead the way to the integration of social technologies while there is still time. Within two years, 81 percent of all organizations plan to have social tools and technologies in regular use across the business. Areas at the top of the priority list for integration include customer support (59 percent) and marketing (58 percent). The most popular internal social application is staff communication with more than half planning to implement a company notice board/forum in the next year. Other social integration priorities in the next year include collaborative document authoring (51 percent), event promotion (50 percent), brand management (49 percent) and customer feedback (44 percent).

Overall, the report concludes that social technology adoption within enterprises is strong, but the integration of social into business processes is still in its infancy. AIIM advises IT departments, legal and compliance teams and records managers to work with business management to:

  • Consider all internal and external social channels and don't confine analysis to only marketing or corporate communications when defining social relevancy to the business.
  • Map out organizational responsibilities for social interaction.
  • Create guidelines and policies that tie the social workflow to business value and clearly state expected and acceptable contributions and ramifications of compliance.
  • Explore deeper integration of social technologies into enterprise processes from the perspective of potential business benefit, technical and cultural impact, scalability, cost of integration and time to deploy.

The full report, "Social in the Flow -- transforming processes and sharing knowledge" can be downloaded from the AIIM website at www.aiim.org/social-processes. The research was underwritten by BroadVision, Hype Innovation, IBM, Igloo Software, tibbr and Workshare.

About AIIM
AIIM has been an advocate and supporter of information professionals for nearly 70 years. The association's mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organization that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants. www.aiim.org

About BroadVision, Inc.
Clearvale by BroadVision is the social network for business, where transparency and accountability mean real works gets done. It enables businesses to connect and engage with employees, partners, and customers; share anytime, anywhere, and on any device; and track business processes, sources of knowledge, and network adoption. www.clearvale.com

About HYPE Innovation
HYPE Innovation is a global leader in end-to-end Innovation Management software. HYPE's powerful platform allows organizations to engage thousands of employees in idea generation and collaborative problem solving. Our client community includes global companies such as GE, P&G, Bombardier, Nokia-Siemens, Daimler, Airbus, General Mills, Saudi Aramco, Bechtel, and Deutsche Telekom. www.hypeinnovation.com

About IBM ECM
IBM Enterprise Content Management solutions enable the world's top companies to make better decisions, faster. As a market leader in content, process and compliance software, IBM ECM delivers a broad set of mission-critical solutions that help solve today's most difficult business challenges: managing unstructured content, optimizing business processes and helping satisfy complex compliance requirements through an integrated information infrastructure. www.ibm.com/software/ecm

About Igloo Software
Igloo is a modern intranet -- delivered securely in the cloud. For growing organizations, it is the fastest way to enable communication and collaboration across borders and boundaries. That is why world-class companies, such as Harry Winston, Kimberly-Clark, Ipswitch and the ATP World Tour, choose Igloo. Learn more at igloosoftware.com.

About tibbr
tibbr connects people, applications and data in context and, in an entirely personal way. Launched in January 2011, tibbr brings together what matters -- to individuals or groups -- to get work done better, faster. tibbr can be delivered on premise or in the cloud, getting all your employees started within days. www.tibbr.com

About Workshare Ltd
Workshare is a leading provider of secure enterprise collaboration applications that allows individuals to easily create, share and manage high-value content anywhere, on any device. More than 1.8 million professionals in 70 counties use Workshare's award-winning desktop, mobile, tablet, and web applications. www.workshare.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.