Welcome!

@CloudExpo Authors: William Schmarzo, Liz McMillan, Elizabeth White, Scott Allen, Sematext Blog

News Feed Item

AIIM Study: Social Technology Business Benefit Hinges on Process Integration

Companies, Government Agencies Urged to Overcome Cultural and Compliance Barriers to Allow Integration of Social Content Into Business Processes

SILVER SPRING, MD -- (Marketwire) -- 11/27/12 -- A new report from AIIM, the global community of information professionals, advises IT professionals, compliance teams, and records managers to embed internal and external social channels into their core processes for business benefit. In its latest Industry Watch report, "Social in the Flow -- transforming processes and sharing knowledge," AIIM finds that the majority of companies consider integration of social technologies with business processes to be important, although only 37 percent of respondents expect social to be integrated across the business within the next two years.

Organizations -- especially regulatory and government agencies -- are encouraged by AIIM to incorporate closer integration of social tools and techniques into the core business processes for project coordination, customer support and staff communication. One positive note, compared to past reports, is the number of organizations actively discouraging use of social technologies at work has dropped to 19 percent, although it remains at 44 percent for Government to Business (G2B) organizations. A quarter of all organizations surveyed have no official policy, and within the 50 percent who do actively encourage use of social tools at work, more than half have no guidelines on their acceptable business use. Sixty-four percent provide no way for employees to integrate social technologies into their business processes.

"When it comes to reaping the business benefits of social media, you need to think how it can help within a given business process," said Doug Miles, director of market intelligence at AIIM. "Nearly half of organizations do not have any official strategies for social content creation and collaboration which represents missed opportunities for faster response and better knowledge-sharing in product development, recruitment, help desk, employee relations and project management."

AIIM recommends information professionals help lead the way to the integration of social technologies while there is still time. Within two years, 81 percent of all organizations plan to have social tools and technologies in regular use across the business. Areas at the top of the priority list for integration include customer support (59 percent) and marketing (58 percent). The most popular internal social application is staff communication with more than half planning to implement a company notice board/forum in the next year. Other social integration priorities in the next year include collaborative document authoring (51 percent), event promotion (50 percent), brand management (49 percent) and customer feedback (44 percent).

Overall, the report concludes that social technology adoption within enterprises is strong, but the integration of social into business processes is still in its infancy. AIIM advises IT departments, legal and compliance teams and records managers to work with business management to:

  • Consider all internal and external social channels and don't confine analysis to only marketing or corporate communications when defining social relevancy to the business.
  • Map out organizational responsibilities for social interaction.
  • Create guidelines and policies that tie the social workflow to business value and clearly state expected and acceptable contributions and ramifications of compliance.
  • Explore deeper integration of social technologies into enterprise processes from the perspective of potential business benefit, technical and cultural impact, scalability, cost of integration and time to deploy.

The full report, "Social in the Flow -- transforming processes and sharing knowledge" can be downloaded from the AIIM website at www.aiim.org/social-processes. The research was underwritten by BroadVision, Hype Innovation, IBM, Igloo Software, tibbr and Workshare.

About AIIM
AIIM has been an advocate and supporter of information professionals for nearly 70 years. The association's mission is to ensure that information professionals understand the current and future challenges of managing information assets in an era of social, mobile, cloud and big data. Founded in 1943, AIIM builds on a strong heritage of research and member service. Today, AIIM is a global, non-profit organization that provides independent research, education and certification programs to information professionals. AIIM represents the entire information management community, with programs and content for practitioners, technology suppliers, integrators and consultants. www.aiim.org

About BroadVision, Inc.
Clearvale by BroadVision is the social network for business, where transparency and accountability mean real works gets done. It enables businesses to connect and engage with employees, partners, and customers; share anytime, anywhere, and on any device; and track business processes, sources of knowledge, and network adoption. www.clearvale.com

About HYPE Innovation
HYPE Innovation is a global leader in end-to-end Innovation Management software. HYPE's powerful platform allows organizations to engage thousands of employees in idea generation and collaborative problem solving. Our client community includes global companies such as GE, P&G, Bombardier, Nokia-Siemens, Daimler, Airbus, General Mills, Saudi Aramco, Bechtel, and Deutsche Telekom. www.hypeinnovation.com

About IBM ECM
IBM Enterprise Content Management solutions enable the world's top companies to make better decisions, faster. As a market leader in content, process and compliance software, IBM ECM delivers a broad set of mission-critical solutions that help solve today's most difficult business challenges: managing unstructured content, optimizing business processes and helping satisfy complex compliance requirements through an integrated information infrastructure. www.ibm.com/software/ecm

About Igloo Software
Igloo is a modern intranet -- delivered securely in the cloud. For growing organizations, it is the fastest way to enable communication and collaboration across borders and boundaries. That is why world-class companies, such as Harry Winston, Kimberly-Clark, Ipswitch and the ATP World Tour, choose Igloo. Learn more at igloosoftware.com.

About tibbr
tibbr connects people, applications and data in context and, in an entirely personal way. Launched in January 2011, tibbr brings together what matters -- to individuals or groups -- to get work done better, faster. tibbr can be delivered on premise or in the cloud, getting all your employees started within days. www.tibbr.com

About Workshare Ltd
Workshare is a leading provider of secure enterprise collaboration applications that allows individuals to easily create, share and manage high-value content anywhere, on any device. More than 1.8 million professionals in 70 counties use Workshare's award-winning desktop, mobile, tablet, and web applications. www.workshare.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...