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@CloudExpo Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, Aruna Ravichandran

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The Sky’s the Limit: Schwab Brings Trading Power to the Web with Cloud Technology

Thanks to cloud technology, active traders can now access Schwab’s most powerful trading platform, StreetSmart Edge®, on the web from any Mac or PC with an internet connection, giving traders flexible access to everything that was previously available only using downloadable software.

“Our active traders want the power of StreetSmart Edge without limitations, and bringing them web access through cloud technology means that they can tap into the StreetSmart Edge trading experience without making any sacrifices – from any computer or operating system,” said Kelli Keough, Senior Vice President at Charles Schwab. “Traders want the convenience of trading from any computer, and our use of cloud technology in the brokerage space uniquely gives our clients the same trading experience regardless of how they access it.”

Traders are now able to save settings, layouts and personal preferences and access them from multiple computers. With cloud technology, product releases and software updates to the StreetSmart Edge platform will be pushed out automatically so clients who access StreetSmart Edge via the web will always have use of the latest version of the platform.

The Platform that Thinks Even More Like a Trader

Schwab has also integrated its most popular account management capabilities and its Global Account interface into the intuitive StreetSmart Edge design. The latest enhancements to the flagship trading platform include:

  • Portfolio Performance Reporting - The Portfolio Performance tool from Schwab.com is now available within the StreetSmart Edge workflow. This tool enables traders to view portfolio performance metrics, risk-and-return analysis, and individual account and asset performance. Traders can also compare their returns to market benchmarks over time, so they can use this intelligence to help keep their portfolios on track.
  • Schwab Global Account - Traders can now access their Schwab Global Account from the ‘Launch Tools’ menu in StreetSmart Edge. With automatic login for those with a Schwab Global Account, traders have seamless access to 12 non-U.S. equity markets and the ability to trade in their local currencies whenever the markets are open.
  • CNBC Video On Demand - Traders will now have quick access to CNBC’s most important video clips of the day and have the ability to search the network’s extensive video library by keyword, symbol, category, market, country or show.

Access to Electronic Services may be limited or unavailable during periods of peak demand, market volatility, systems upgrade, maintenance, or for other reasons.

About Charles Schwab

The Charles Schwab Corporation (NYSE:SCHW) is a leading provider of financial services, with more than 300 offices and 8.7 million active brokerage accounts, 1.6 million corporate retirement plan participants, 851,000 banking accounts, and $1.9 trillion in client assets. The company was ranked ’Highest in Investor Satisfaction With Self-Directed Services’ in the 2012 US Self-Directed Investor Satisfaction StudySM from J.D Power and Associates. Through its operating subsidiaries, the company provides a full range of securities brokerage, banking, money management and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiary, Charles Schwab & Co., Inc. (member SIPC, www.sipc.org), and affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; compliance and trade monitoring solutions; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through its Advisor Services division. Its banking subsidiary, Charles Schwab Bank (member FDIC and an Equal Housing Lender), provides trust and custody services, banking and lending services and products. Investment products offered by Charles Schwab & Co., Inc. are not insured by the FDIC, are not deposits or obligations of Charles Schwab Bank, and are subject to investment risk, including the possible loss of principal invested. More information is available at www.schwab.com and www.aboutschwab.com.

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