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@CloudExpo Authors: William Schmarzo, Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz

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Easynet smartens up network management

Businesses given complete picture on application performance across network

London, 27th November 2012 - Easynet today announces the latest in its innovative portfolio of smart services, designed to give CIOs peace of mind and help companies achieve a competitive advantage. Smart Application Assurance is revolutionary in that it guarantees the performance of individual applications, rather than guaranteeing the performance of the underlying network, enabling companies to prioritise and divert resources across the business based on real-time, detailed intelligence.

A business already signed up to Smart Application Assurance is mineral extraction company Sibelco SCR. Sibelco Europe's IT team said: "Easynet showed agility and a refreshing approach to ICT and network solutions, taking time to understand our business and the applications we need to run across our network to achieve our objectives. They advised us on an entire application management strategy which made absolute sense. We are confident that this strategy implemented on Easynet's failsafe global services will allow us to support the business more effectively, efficiently and with improved performance of our applications".

CIOs in today's challenging economic environment are under immense pressure to squeeze maximum efficiency from corporate networks. With business objectives focused on tight cost control, maintaining security and minimising risk, guarantees at the network level are not enough. Smart Application Assurance gives companies a crucial safety net, delivered by an organisation which has 18 years' experience of designing innovative technology to address specific business issues.

Justin Fielder, Easynet's CTO, said: "Smart Application Assurance gives customers real-time data to identify performance issues, as well as guaranteeing the end-to-end delivery of applications, helping them make the most of limited resources. Companies need this: it's no exaggeration that businesses come to a complete standstill if they can't access applications. It can affect the company's reputation and lead to lower sales figures, logistical issues and ultimately an impact on the bottom line. The intelligence unveiled by Smart Application Assurance gives our customers a solid foundation on which to build their operations and drive forward their organisations".

- Ends -

About Easynet Global Services
Easynet Global Services is a network, hosting and cloud integration business. It has customers, employees and offices in every continent, and combines global reach with local expertise, providing a personalised experience wherever its customers are in the world.

Customers include EDF, Sage, FOX, Yakult, Transport for London, Bridgestone, Q Park and Campofrio.

Together with the management team, Easynet is owned by LDC (Lloyds TSB Development Capital). LDC is the leading mid-market private equity arm of Lloyds Banking Group.

For more information visit www.easynet.com or contact [email protected]

Follow us on Twitter: @easynet. Connect with us on Linked In: Easynet Global Services

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