|By Business Wire||
|November 28, 2012 08:01 AM EST||
inetwork, a division of Bandwidth and the leading choice for innovative and scalable voice, 9-1-1 and SMS solutions, today announced the results of a new survey it commissioned from research firm ATLANTIC-ACM to better understand the disruptive factors and trends U.S. wholesale voice buyers think will most impact their businesses.
End of the (Land) Line
Specifically, the survey revealed the dramatic changes in how service providers will offer – and end-users will consume – telephony services. Key findings tied to disruption in the communication services market include:
- 74 percent of respondents noted that the death of the office landline – the desk phone – will be the single most disruptive force in voice services, anticipating the continued penetration of mobile devices by business users.
- 72 percent of respondents placed the migration to 100 percent VoIP over long-term evolution (LTE) as a close second in market disruption, representing the continued blurring of the lines between wireless carriers and VoIP service providers.
- 70 percent of respondents noted the death of “Plain Old Telephone Service” (POTS) as the third most disruptive factor, with providers of legacy phone services looking to gain efficiencies and offer end-users the enhanced features only available from IP-based platforms.
- Nearly half of respondents cited new competition as their biggest threat, beating out the more traditional threats of pricing pressure or market consolidation. New entrants approaching telecom from the Software as a Service (SaaS) perspective will more aggressively compete in what has historically been the domain of a relatively small number of traditional dial tone providers.
“While certain resellers will claim there is still money to be made in Plain Old Telephone Service (POTS), the overall market continues to decline,” said Dr. Judy Reed Smith, CEO of ATLANTIC-ACM. “End-user migration to wireless, VoIP and everything in between will drive shrinking demand for traditional wholesale voice services, leaving those providers unwilling to deviate from ‘business-as-usual’ in the dust.”
APIs for Phone Services
The ATLANTIC-ACM survey also revealed the availability of application programming interfaces (APIs) increases respondents’ interest to work with a given wholesale provider. In addition, the influence of APIs is particularly evident among those who plan to increase their spending in the coming year, indicating that more businesses are looking to integrate voice services directly into their end-user applications or services.
“A growing number of our wholesale voice buyers are going beyond selling dial-tone by using our APIs to embed voice and SMS services into their end-user offerings. They are breaking new ground by developing 'over-the-top app' for IP-enabled mobile devices, call analytics purposes, rich media, social networks, limited only by their imagination,” said Steve Leonard, executive vice president and general manager of Bandwidth’s inetwork division. “The survey results prove that the ‘phone’ as we know it, and the telecom industry in general, are pushing the boundaries into an entirely new phase – one that inetwork is uniquely positioned to support.”
For a complimentary executive summary of the research findings, please visit http://go.inetwork.com/PRFuture.html.
Bandwidth’s inetwork division gives people the freedom to launch and scale innovative communication services requiring voice, 9-1-1, and SMS. Its purpose-built IP network, industry-leading portal, custom open source development, and competitive pricing provide customers with an easier way to meet their communications needs. inetwork customers benefit from its flexible solutions, nimble operating environment, and responsive customer support. Inetwork leverages its parent company’s interconnected footprint (one of the largest in the nation), 49 state CLEC status, and financial strength to meet customers Voice Origination and Termination, Toll Free, SMS and 9-1-1 call routing needs, each with customizable deployment options, pricing models, and features. www.inetwork.com
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