Welcome!

@CloudExpo Authors: Liz McMillan, Elizabeth White, Scott Allen, Pat Romanski, Jamie Maidson

News Feed Item

Secure Access from Motorola Solutions Enables Omni-Channel Marketing for Retailers

The exploding popularity of Wi-Fi-enabled tablets and smartphones has empowered today’s shoppers with the ability to shop online while in a retail store. Retailers have long used wireless local area networks (WLAN) for their internal use, but research by Motorola Solutions (NYSE: MSI) shows 56 percent of retailers are currently planning to offer guest access to shoppers in the next five years as one of the ways to improve the customer experience. Retailers want to provide simple and secure connections to their shoppers, engaging them with product reviews and in-store coupons, while gaining valuable insight and providing a better shopping experience.

Motorola’s new WiNG 5 Secure Access is a cloud-based solution that addresses two provisioning challenges for retailers and enterprises today: secured guest access and Bring Your Own Device (BYOD). Motorola’s Secure Access combines zero-touch on-boarding of the widest range of consumer smartphones with flexible authentication methods, including Facebook®, Google™ and LinkedIn®, while securing the connections with a Wi-Fi Protected Access (WPA2) encryption, which ensures shoppers’ connections and transactions are secure. Motorola’s award-winning WiNG 5-distributed WLAN architecture, combined with Secure Access and Motorola’s Wi-Fi analytics solution, provides retailers insight into shoppers’ browsing behavior and online activity.

With 77 percent of retailers planning to connect shoppers’ online activities with what they do in the store, the shoppers’ ability to quickly and easily utilize the guest network becomes crucial. To address this need, Motorola is also unveiling the new AP 6522, adding to its broad portfolio of access points to help retailers handle the increasing number of Wi-Fi devices and bandwidth-heavy applications that will be connecting to the wireless network as a result of this new technology. Motorola’s wide range of retail solutions provide services tailored to support businesses’ needs by planning, deploying and managing retailers’ WLAN networks with guest access capabilities and analytics reporting. As part of Motorola’s Future Vision of Retail, these end-to-end solutions help brick-and-mortar retailers grow their in-store sales, stay competitive with online alternatives and reduce the amount of customers who are “showrooming.”

KEY FACTS

  • Motorola’s Secure Access solution makes in-store customer hotspot registration a simple one-time process, and the captive portal then automatically authorizes that user’s device for future visits to any store within the chain.
  • The secure WPA2/AES encryption enables shoppers to keep their browsing private, securely access cloud-based shopping lists, make mobile payments from their smartphones and perform a wide variety of WLAN functions such as download mobile coupons, get self help and watch product videos directly from their Wi-Fi connection.
  • Motorola’s analytics solution provides real-time information across all store locations about a shopper’s behavior, including automated check-in, types of Wi-Fi-connected devices being used, frequency of visits and time spent in the store.
  • Analytics also give retailers access to the history of active users and their activity across stores, including a summary of websites and search terms most commonly used, products browsed and online product purchases. This level of analytics empowers retailers to turn shoppers into buyers by gaining insight into their needs, habits, tendencies and more.
  • Retailers can implement secure mobile point-of-sale and self-checkout with 802.1x device authentication and use a WiNG 5 ICSA-certified firewall along with Motorola’s AirDefense for Payment Card Industry and Data Security Standard compliance.
  • The AP 6522 is a multipurpose access point designed to lower the cost of deploying and operating a secure, reliable 802.11n WLAN. With its WiNG 5 intelligence, this access point offers high throughput along with direct forwarding, security, QoS services and site survivability.

SUPPORTING QUOTES

Imran Akbar, vice president and general manager, Enterprise Networks & Communications, Motorola Solutions

“Motorola Solutions now has a best-in-class, secure guest access solution, which makes it an ideal choice for retailers considering in-store Wi-Fi for shoppers and BYOD alternatives for shoppers and employees. Our Wi-Fi analytics, combined with a shopper’s social networking profile, give retailers access to shopper activities and habits they can turn into actionable engagements.”

SUPPORTING RESOURCES

Website: Motorola Wireless LAN Solutions

Website: Motorola Retail Solutions

Website: Motorola Global Solutions and Services

Twitter: @MotWireless

Twitter: @MotoRetail

Video: The Role of Wireless Networks in the Future of Retail

White Paper: 6 Strategies to Ensure Your Wireless Network Delivers Enhanced Experiences

About Motorola Solutions

Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit www.motorolasolutions.com. For ongoing news, please visit our media center or subscribe to our news feed.

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. ©2012 Motorola Solutions, Inc. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...