Welcome!

Cloud Expo Authors: Shelly Palmer, Roger Strukhoff, Jason Bloomberg, Fiona McNeill, Greg Smith

News Feed Item

Secure Access from Motorola Solutions Enables Omni-Channel Marketing for Retailers

The exploding popularity of Wi-Fi-enabled tablets and smartphones has empowered today’s shoppers with the ability to shop online while in a retail store. Retailers have long used wireless local area networks (WLAN) for their internal use, but research by Motorola Solutions (NYSE: MSI) shows 56 percent of retailers are currently planning to offer guest access to shoppers in the next five years as one of the ways to improve the customer experience. Retailers want to provide simple and secure connections to their shoppers, engaging them with product reviews and in-store coupons, while gaining valuable insight and providing a better shopping experience.

Motorola’s new WiNG 5 Secure Access is a cloud-based solution that addresses two provisioning challenges for retailers and enterprises today: secured guest access and Bring Your Own Device (BYOD). Motorola’s Secure Access combines zero-touch on-boarding of the widest range of consumer smartphones with flexible authentication methods, including Facebook®, Google™ and LinkedIn®, while securing the connections with a Wi-Fi Protected Access (WPA2) encryption, which ensures shoppers’ connections and transactions are secure. Motorola’s award-winning WiNG 5-distributed WLAN architecture, combined with Secure Access and Motorola’s Wi-Fi analytics solution, provides retailers insight into shoppers’ browsing behavior and online activity.

With 77 percent of retailers planning to connect shoppers’ online activities with what they do in the store, the shoppers’ ability to quickly and easily utilize the guest network becomes crucial. To address this need, Motorola is also unveiling the new AP 6522, adding to its broad portfolio of access points to help retailers handle the increasing number of Wi-Fi devices and bandwidth-heavy applications that will be connecting to the wireless network as a result of this new technology. Motorola’s wide range of retail solutions provide services tailored to support businesses’ needs by planning, deploying and managing retailers’ WLAN networks with guest access capabilities and analytics reporting. As part of Motorola’s Future Vision of Retail, these end-to-end solutions help brick-and-mortar retailers grow their in-store sales, stay competitive with online alternatives and reduce the amount of customers who are “showrooming.”

KEY FACTS

  • Motorola’s Secure Access solution makes in-store customer hotspot registration a simple one-time process, and the captive portal then automatically authorizes that user’s device for future visits to any store within the chain.
  • The secure WPA2/AES encryption enables shoppers to keep their browsing private, securely access cloud-based shopping lists, make mobile payments from their smartphones and perform a wide variety of WLAN functions such as download mobile coupons, get self help and watch product videos directly from their Wi-Fi connection.
  • Motorola’s analytics solution provides real-time information across all store locations about a shopper’s behavior, including automated check-in, types of Wi-Fi-connected devices being used, frequency of visits and time spent in the store.
  • Analytics also give retailers access to the history of active users and their activity across stores, including a summary of websites and search terms most commonly used, products browsed and online product purchases. This level of analytics empowers retailers to turn shoppers into buyers by gaining insight into their needs, habits, tendencies and more.
  • Retailers can implement secure mobile point-of-sale and self-checkout with 802.1x device authentication and use a WiNG 5 ICSA-certified firewall along with Motorola’s AirDefense for Payment Card Industry and Data Security Standard compliance.
  • The AP 6522 is a multipurpose access point designed to lower the cost of deploying and operating a secure, reliable 802.11n WLAN. With its WiNG 5 intelligence, this access point offers high throughput along with direct forwarding, security, QoS services and site survivability.

SUPPORTING QUOTES

Imran Akbar, vice president and general manager, Enterprise Networks & Communications, Motorola Solutions

“Motorola Solutions now has a best-in-class, secure guest access solution, which makes it an ideal choice for retailers considering in-store Wi-Fi for shoppers and BYOD alternatives for shoppers and employees. Our Wi-Fi analytics, combined with a shopper’s social networking profile, give retailers access to shopper activities and habits they can turn into actionable engagements.”

SUPPORTING RESOURCES

Website: Motorola Wireless LAN Solutions

Website: Motorola Retail Solutions

Website: Motorola Global Solutions and Services

Twitter: @MotWireless

Twitter: @MotoRetail

Video: The Role of Wireless Networks in the Future of Retail

White Paper: 6 Strategies to Ensure Your Wireless Network Delivers Enhanced Experiences

About Motorola Solutions

Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit www.motorolasolutions.com. For ongoing news, please visit our media center or subscribe to our news feed.

MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners. ©2012 Motorola Solutions, Inc. All rights reserved.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Cloud Expo Latest Stories
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.