Welcome!

@CloudExpo Authors: Liz McMillan, Kevin Benedict, Igor Drobiazko, Tim Hinds, Elizabeth White

Related Topics: @CloudExpo, Industrial IoT, Open Source Cloud, Containers Expo Blog, Agile Computing, Cloud Security

@CloudExpo: Article

Turning Identity-as-a-Service Inside Out

From the perspective of the user, the Cloud should empower us. IDaaS does the opposite.

Simple question with a surprisingly complex answer: who owns your identity? Our first instinct is to insist that we each own our own identities. After all, we are our identities, right?

Not so fast. There are myriad players who own a piece of your identity, from the credit bureaus to your bank to Facebook to your doctor to your employer. Every single one has some kind of identity management system that keeps track of information about you. In fact, this personally identifiable information (PII) is so powerful that when someone steals it, we call that crime identity theft - as though stealing your PII was the equivalent of stealing your very soul.

The reason PII has such power, of course, is because we give it power. Knowing a username and password gives you the power to access a system. Knowing your Social Security Number and birth date may give you the power to get bank account information from a call center rep. Add a bit more knowledge and you have the power to apply for a loan or a job or a security clearance. The old adage states that knowledge is power, but information only has power if we choose to empower it.

From the perspective of IT, managing user identities has long been in our wheelhouse. The Identity and Access Management (IAM) market matured years ago, and all enterprises have a broad set of robust IAM alternatives to choose from. But hey, it's almost 2013, right? Why buy some IAM product I have to install and maintain. Why don't I just get it in the Cloud?

The Problem with Identity-as-a-Service
No brainer, right? Sign up for Identity-as-a-Service (IDaaS), or perhaps call it Identity Management as a Service (IDMaaS) or IAM as a Service (IAMaaS) - the marketplace still hasn't settled on the term - and you can throw away your Active Directory or LDAP. If all your users want to do is access the Software-as-a-Service (SaaS) offerings you provide, then placing your user directory in the Cloud is an obvious choice. Even when you want to control access to on-premise applications, IDaaS might make sense. After all, your current IAM solution connects to the apps in question over the network as it is. What does it matter whether IAM is running in the Cloud or not? Just put your user directory in the Cloud, configure it to control access to all your apps, and call it a day.

The problem is, this "put all the users in a directory" approach to IAM is increasingly inadequate to cover the kinds of identity management scenarios that we're facing in our maddeningly complex, interconnected world. But this story isn't new, either; after all, federated identity standards and technologies have been around for a decade or more. With federated identity, two separate security domains (that is, different departments or organizations with their own IAM systems) can exchange identity information with each other securely. Think of one of the travel aggregators, like Orbitz or Travelocity. Log into the aggregator Web site and you can purchase tickets and hotel rooms and the like, without ever contacting the airline or hotel directly. Behind the scenes the aggregator and the service provider are exchanging secure tokens that contain a bit of your identity, along with the appropriate instructions.

Federated identity is an essential enabler of Cloud security as well, particularly when the enterprise isn't comfortable moving their IAM to the Cloud. In fact, federating on-premise identity to the Cloud is a central technique we discuss in our Cloud Computing for Architects course. But it's not the same as IDaaS, where an organization actually moves its user directory to the Cloud. And federated identity breaks down when there are too many participants in a complex interaction, like the types of interactions that are becoming increasingly common in the Cloud.

So far so good: IDaaS isn't right for every organization today, but it could easily belong somewhere on your Cloud roadmap. But even when you reach a level of maturity where you're comfortable moving your IAM to the Cloud, IDaaS still falls short, because it doesn't take into account how we as individuals would like to think about our identities. From the perspective of the user, IDaaS moves the control over our own identities even further away from the user - and that's not the way we consumers view the Cloud. From the perspective of the user, the Cloud should empower us. IDaaS does the opposite.

Identity as a Cloud Resource
The reason so many vendors fell into this trap with IDaaS is essentially the horseless carriage problem: we have IAM, we want to move to the Cloud, so let's put IAM in the Cloud - instead of rethinking the problem from the perspective of what the Cloud actually means. So, let's think about this problem in an entirely different way. Instead of beginning with the user directory at the heart of every IAM offering, let's begin with the user identity itself.

Essentially, we'd like to have some kind of avatar: a digital representation of our identity that the user controls for themselves. In other words, something like a digital wallet or key ring that manages PII on behalf of the user. Such technologies have been around for a few decades, of course; in fact, the whole idea of a digital wallet dates from the dot.com era in the 1990s. But such technologies didn't take off, for two reasons. First, big companies didn't like the idea of giving their customers control of their own identities. Second, we didn't have the Cloud.

Let's put off the discussion of control for a moment, because putting the Cloud piece into the puzzle will help us deal with the control issue. We need to consider the Cloud, however, because it changes everything. What the Cloud brings to the table is not just the ability to treat identity management as a service. It also enables us to treat identities themselves as Cloud resources.

As we discussed in an earlier ZapFlash, there are many different types of Cloud resources, including servers, storage, networks, queues, etc. Furthermore, the list isn't fixed. As Cloud Computing matures, we expect and encourage new types of resources. What makes them Cloud resources is that the user is able to dynamically provision and deprovision them with minimal management effort or service provider interaction.

So, let's take the notion of a user identity - or to be more precise, the user's avatar - and consider it to be a Cloud resource. The user, that is, we can provision such avatars as we see fit. And because they're in the Cloud, they're location independent. Facebook could use our avatar. Assign it privileges or other properties. Or our bank. Or our employer. But we control it.

Furthermore, we can choose how we control our Avatar. We may wish to log into its Web interface, but that's only one option. We could also use a hardware device like a flash drive or a USB dongle. We could add biometrics to the device, say via a fingerprint reader. Or we could install software on our computers that would enable us to control the avatar.

Treating identities as Cloud resources can also provide privacy boundaries. For example, I might instruct my avatar to provide my Social Security Number to my bank and the IRS, but not to Facebook. And of course, one of the primary benefits of this approach is that I can maintain my personal information in a single place. If I move, I notify my avatar, and everyone I've authorized to see my address automatically gets the update.

The ZapThink Take
In fact, treating identity as a provisionable Cloud resource - an avatar in the Cloud - makes so much sense that you might wonder why nobody has already made a billion dollars on this idea. The answer, of course, is control. Remember all the hullabaloo when Microsoft tried to position Passport as a general purpose identity store? Customers rebelled and Microsoft ended up in court - several times, in fact. Fundamentally, nobody wanted Microsoft to be in control of our identities.

Today we're going through a similar situation with Facebook, Twitter, and the like. Why bother creating yet another login with yet another password to forget, when we can simply log into that new site with our Facebook ID? Yes, we all go along, until we eventually realize we really don't want to give Facebook so much control over our online identity.

The Cloud, at least in theory, shifts this control to the user. The user should be responsible for provisioning Cloud resources. Yes, there needs to be software behind the scenes that makes provisionable avatars work and keeps them secure, but if they are truly Cloud resources, the Cloud service providers won't control them. Their customers will.

Image source: Sundaram Ramaswamy

More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

@CloudExpo Stories
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
Internap Corporation has expanded its OpenStack-based bare-metal Infrastructure-as-a-Service offering, AgileSERVER 2.0, to its data centers in Amsterdam, Dallas and Santa Clara, Calif. Launched in 2015 out of Internap’s New York Metro data center in Secaucus, N.J., AgileSERVER 2.0 is now available in four locations globally, enabling enterprises and devops teams running mission-critical applications and big data workloads to build scale-out infrastructure environments that are higher performing ...