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Adometry(R) to Discuss Why Analysts and Media Buyers Should Embrace Attribution at Digital Analytics Association Chicago Symposium

Industry Professionals Gather to Explore Skills, Knowledge and Tactics That Drive Growth and Performance Analytics

AUSTIN, TX -- (Marketwire) -- 11/29/12 -- Next week at the Digital Analytics Association (DAA) Chicago Symposium, Adometry's Director of Product Management, Aruna Thota, will share insights on the benefits of advanced attribution for marketing analysts and media buyers. Thota will provide examples and best practices on how to best implement and leverage advanced attribution to help analysts and media buyers effectively team to realize increased media gains and meet organizational goals.

This will be the thirteenth symposium hosted by the DAA, a non-profit association that offers education, community, research and advocacy to digital analytics professionals, and is expected to draw significant attendance from Chicago's leading marketing and advertising professionals.

Session:
"Deal Maker: Attribution as the Shared Currency between Analyst & Media Buyers"

When:
Wednesday, December 5, 2012 from 3:35 - 4:30 pm CT

Where:
Holiday Inn Chicago Mart Plaza
350 West Mart Center, 14
th Floor Sauganash Ballroom
Chicago, IL

Session Description:
Traditionally, marketing analysts and media buyers -- either at brands or at agencies -- have spoken two very different languages, and tend to hang out at two very different water coolers. But with the expanding variety of channels that advertisers are using to market their products, the explosion in the amount of marketing performance data being produced by those channels, and the ever-increasing demand to justify every marketing dollar spent -- or requested -- these two factions need to start pulling from the same end of the organizational rope. The fact is that the implementation and utilization of marketing attribution within an organization can serve as a facilitator of communication, cooperation, common ground, and success between two constituencies.

This session is a part of the DAA Chicago Symposium 2012 titled "Rainmaker: Analytics as the New Currency for Marketing ROI." Separate payment and registration is required to attend.

For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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John Yarbrough
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