Welcome!

@CloudExpo Authors: Yeshim Deniz, Elizabeth White, Liz McMillan, Pat Romanski, Zakia Bouachraoui

News Feed Item

Adometry(R) to Discuss Why Analysts and Media Buyers Should Embrace Attribution at Digital Analytics Association Chicago Symposium

Industry Professionals Gather to Explore Skills, Knowledge and Tactics That Drive Growth and Performance Analytics

AUSTIN, TX -- (Marketwire) -- 11/29/12 -- Next week at the Digital Analytics Association (DAA) Chicago Symposium, Adometry's Director of Product Management, Aruna Thota, will share insights on the benefits of advanced attribution for marketing analysts and media buyers. Thota will provide examples and best practices on how to best implement and leverage advanced attribution to help analysts and media buyers effectively team to realize increased media gains and meet organizational goals.

This will be the thirteenth symposium hosted by the DAA, a non-profit association that offers education, community, research and advocacy to digital analytics professionals, and is expected to draw significant attendance from Chicago's leading marketing and advertising professionals.

Session:
"Deal Maker: Attribution as the Shared Currency between Analyst & Media Buyers"

When:
Wednesday, December 5, 2012 from 3:35 - 4:30 pm CT

Where:
Holiday Inn Chicago Mart Plaza
350 West Mart Center, 14
th Floor Sauganash Ballroom
Chicago, IL

Session Description:
Traditionally, marketing analysts and media buyers -- either at brands or at agencies -- have spoken two very different languages, and tend to hang out at two very different water coolers. But with the expanding variety of channels that advertisers are using to market their products, the explosion in the amount of marketing performance data being produced by those channels, and the ever-increasing demand to justify every marketing dollar spent -- or requested -- these two factions need to start pulling from the same end of the organizational rope. The fact is that the implementation and utilization of marketing attribution within an organization can serve as a facilitator of communication, cooperation, common ground, and success between two constituencies.

This session is a part of the DAA Chicago Symposium 2012 titled "Rainmaker: Analytics as the New Currency for Marketing ROI." Separate payment and registration is required to attend.

For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact:
John Yarbrough
Email Contact
512-968-8870

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

CloudEXPO Stories
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of computational needs for many industries. Their solutions provide benefits across many environments, such as datacenter deployment, HPC, workstations, storage networks and standalone server installations. ICC has been in business for over 23 years and their phenomenal range of clients include multinational corporations, universities, and small businesses.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a member of the Society of Information Management (SIM) Atlanta Chapter. She received a Business and Economics degree with a minor in Computer Science from St. Andrews Presbyterian University (Laurinburg, North Carolina). She resides in metro-Atlanta (Georgia).
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage of data and analytics in the cloud, Architecture, integration, governance and security scenarios and Key challenges and success factors of moving data and analytics to the cloud
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.