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@CloudExpo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Nishanth Kadiyala, William Schmarzo

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Actian Vectorwise and Comviva to Power Customer Retention for Operators Worldwide

Actian Corporation, author of the record-breaking Vectorwise analytic database, today announced that Comviva, a global leader in providing mobile financial and VAS solutions, has chosen and deployed Vectorwise to power their Customer Value and Retention solution – Revenue Plus. This new solution enables telecom service providers to interactively analyze massive volumes of Call Detail Records (CDR) faster and more cost effectively for understanding and acting on customer value and retention.

With 130+ customers in over 90 countries and over a billion end users, Comviva works with leading operator groups in Asia, Africa, Middle East and Latin America. Its Revenue Plus offering is an analytic-driven solution for Customer Value Management and churn reduction, and equips operators with tools to develop strategies to maximize customer lifetime value, loyalty management and win-back customers.

“Our operator customers require support to analyze massive volumes of data interactively,” said Ganesh Jayadevan, Head of Messaging and Business Solutions at Comviva. “Through our association with Vectorwise for our Revenue Plus solution, we would empower our customers to analyze data faster and in a more cost effective manner. With Data Analytics as one of our key differentiators in addition to the mobile value added services, our solution will allow greater customer retention for the telcos at controlled operational costs.”

“We selected Actian’s Vectorwise analytic database, as it enabled our customers to analyze data 10 to 80 times faster and cost effectively. This allows operators to better understand customers, model pricing to optimize network usage, and help operators make faster decisions and decrease churn,” Jayadevan added.

Vectorwise is currently being used to support telecommunications services across Asia, Africa and the Middle East. Comviva aims to expand their presence in 2013 by offering differentiated VAS solutions that leverage best of breed big data analytical technologies that are faster and more cost effective.

The Vectorwise analytical database delivers great performance while optimizing for the x86 chip architecture on commodity hardware. With this disruptive combination of high-performance and affordability, data-centric companies are able to tackle big data more effectively.

“We are proud to add Comviva to our list of thriving and innovative data centric customers,” said Fred Gallagher, General Manager of Vectorwise. “Comviva’s cutting edge solution combined with Vectorwise’s record-breaking speed and cost-effectiveness provides a compelling tool for service providers in the highly competitive global telecom business environment.”

To learn more about Actian Vectorwise please visit: www.actian.com/vectorwise

To learn more about Revenue Plus solution please visit: http://www.comviva.com/products/CVR/revenue_plus.htm

About Actian

Actian Corporation enables organizations to transform big data into business value with data management solutions to transact, analyze, and take automated action across their business operations. Actian helps 10,000 customers worldwide take action on their big data with Action Apps, Vectorwise, the analytical database, and Ingres, an independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

About Comviva

Comviva is a global leader in providing mobile financial and VAS solutions. Tech Mahindra Limited, India’s sixth largest software exporter holds majority stake in the company. With an extensive portfolio of solutions spanning VAS infrastructure, applications delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users' lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime value. Comviva's solutions are deployed by service providers in over 90 countries and power services to over a billion subscribers globally. For more information, please visit www.comviva.com

Follow Comviva on Twitter, Facebook, LinkedIn

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