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@CloudExpo Authors: Ken Simpson, Liz McMillan, Philippe Abdoulaye, Maria C. Horton, Elizabeth White

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Addressing the Needs of 'The Multichannel Traveller'

LONDON, November 30, 2012 /PRNewswire/ --

- Sonata Software and hybris organize a Forum for the Travel & Leisure Industry

Sonata Software, an IT consulting and software services provider, and hybris, the top-rated provider of omni-channel commerce software, are jointly organizing a 'Multichannel Traveller Dinner' in London, on Dec 4, 2012. The private event is only for selected dignitaries from leading travel companies in the United Kingdom, to confer on the topic- 'How do we engage the empowered customer of tomorrow?'

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'The Multichannel Traveller' meet intends to bring together a group of strategy influencers from various travel companies across the United Kingdom, to address the key areas of growth for the industry such as - driving customer satisfaction, boosting profitability and increasing loyalty through an effective multichannel customer strategy; delivering consistent reward experience to customers; and creating collaborative effort between channels to provide the best experience.

Vivek Desai, Vice President and Head of Sonata's Europe Business, said "Travel as an industry has always been a key area of focus and expertise for Sonata. Today's customer is a multichannel communicator, expecting sales and service interactions via channels of their choice, whenever and wherever they choose. The need of the hour is to educate, empower and enable the travel operators, to understand and anticipate the customer better in order to provide a seamless experience across channels".

The forum will offer a common platform to both travel companies and solution providers, to deliberate on the current trends in the travel & leisure industry and to address the needs of today's multichannel traveller. As partners, Sonata and hybris, will not only look at providing these enterprises with a single view of their customers, products and orders, but also the customers  single view of the business.

"With emerging trends like low cost carriers and e-commerce, the travel & leisure industry has gone through a dramatic transformation in the last decade. The new age traveller's demand requires tour operators to redesign the way they do their business, with real-time responses to market conditions. hybris helps businesses in the travel & leisure industry sell more through every touchpoint, channel and device." said Frank Schoutissen, Vice President, Channel, at hybris.

Sonata and hybris, collaborate to offer a wide array of service and solutions to companies in the travel industry. These include - multi-channel commerce platform and integration with other travel solutions, expert domain consulting skills, solution frameworks and proven solution rollouts with optimized cost of ownership.

About Sonata Software Limited

Sonata Software, headquartered in Bangalore, India, is an IT consulting and software services company delivering transformational IT solutions through customer specific Centres of Excellence. Sonata serves Software Product Companies, and enterprises in the Travel, Manufacturing, Retail, and Distribution verticals across the globe. Its key service lines include Business Intelligence and Analytics, Application Development Management (ADM), Mobility, Cloud, Social Media, Testing,  Enterprise Services (ERP and CRM), and Infrastructure Management services. Sonata has strategic alliances with global technology majors like Microsoft, SAP, IBM, Oracle, and HP to deliver innovative solutions.

About hybris

hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device.  hybris delivers "OmniCommerce™":  state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business.  hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need.  Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market.  The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility.  Over 400 companies have chosen hybris, including global B2B brands Nespresso, P&G, Bridgestone, Rexel and Thomson-Reuters, as well as consumer brands Galeries Lafayette, Levi's, Lufthansa, Migros, Nespresso, Nikon and Toys'r'Us. hybris has operations in 15 countries around the globe.  hybris is the future of commerce™.

For more information, visit

For further information, please contact:
Swati Sengupta
Sonata Software Limited
A.P.S. Trust Building,
Bull Temple Road, N.R. Colony
Bangalore 560019, India
Tel: +91-80-30971999
[email protected]

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