Welcome!

@CloudExpo Authors: Pat Romanski, Yeshim Deniz, Liz McMillan, Elizabeth White, Aruna Ravichandran

News Feed Item

Black Friday Mobile Shopping Data Demonstrates Growth Opportunity for Retailers

Mobidia's Mobile Analytics Shows Significant Mobile Shopping on Black Friday; Online Retailers Dominate

VANCOUVER, British Columbia, Nov. 30, 2012 /PRNewswire/ -- Mobidia Technology, Inc., a leading provider of mobile analytics, today released new insight into mobile shopping in the U.S. on Black Friday. Mobidia's data highlights the growing importance of mobile shopping among smartphone and tablet users, and highlights their preference for online retailers. With more than 119 million U.S. smartphone users, Mobidia's data suggests a significant opportunity for retailers, app vendors, device manufacturers, mobile operators, and advertisers who invest in more innovative mobile shopping experiences.

An analysis of mobile application usage on November 23rd, Black Friday in the U.S., highlights the following trends:

  • Shopping on mobile devices is significant. Of the consumers who track their data usage with Mobidia's My Data Manager, 12 percent used a smartphone shopping application on Black Friday. When applied to the entire U.S. population, this suggests approximately 14 million consumers used their smartphones on Black Friday to shop. That is 30 percent more than the average of 9.5 percent on previous days in 2012, demonstrating the importance of Black Friday for mobile shoppers.
  • On average, mobile shoppers spent 16 percent more time using shopping applications on Black Friday when compared to previous days in 2012.
  • Shoppers spent more than 10 minutes using the most popular shopping applications on Black Friday. This is significant when compared to usage of the most popular mobile applications, such as Facebook, Twitter, web browsers and maps, which had average usage times of 12 to 22 minutes on that day.
  • Online retailers saw the most traffic on their shopping apps. Applications from Amazon and EBay had more than five times the usage when compared with the mobile apps from traditional brick-and-mortar retailers.

See Figure 1 U.S., Smartphone Users, Time Spent in Shopping and Popular Mobile Apps., November 23, 2012.

(Photo: http://photos.prnewswire.com/prnh/20121130/SF21574-a)

See Figure 2 U.S., Percentage of Mobile Shoppers Using Online Retailers' Mobile Apps vs. Mobile Apps from Traditional Retailers, November 23, 2012.

(Photo: http://photos.prnewswire.com/prnh/20121130/SF21574-b)

"As expected, our Black Friday analysis showed that many consumers shopped on their smartphones on Black Friday, but shoppers appear to be gravitating toward online retailers for their mobile shopping," says Chris Hill, vice president of marketing at Mobidia. "This could be attributed to shoppers' experience with online shopping on desktop computers, unsatisfying experiences with the shopping apps of traditional retailers, or just a general lack of awareness. Whatever the reason, Mobidia's data highlights this as a big opportunity for traditional retailers to continue innovating their mobile shopping app development and marketing to capture more of the mobile shopping market."

With a global set of data provided by hundreds of thousands of smartphone users, Mobidia is able to provide mobile operators and the global mobile industry ecosystem with detailed and unique insight into subscriber behavior surrounding data- and application-specific usage on all the networks to which smartphones and tablets connect, including mobile cellular (and LTE), roaming and Wi-Fi. The data also includes both aggregate data amounts consumed by and time spent in specific applications and services.

For more information about Mobidia's mobile data, please visit Mobidia's website, where you will find detailed whitepapers, or Mobidia's Blog for periodic updates on data and analysis of mobile usage.

Note to Editor:

Mobidia analyzed data collected November 23, 2012 and previously this year from more than 100,000 Android users in the U.S. to analyze Black Friday shopping trends. This data was collected on a strictly anonymous and optional basis from a sample approaching three million users who have downloaded Mobidia's smartphone application, My Data Manager. The data sample represents smartphone users from all major and minor networks in the U.S.

About Mobidia Technology, Inc.

Mobidia develops and delivers intelligent, client-based solutions for enhancing wireless data with leading mobile operators around the world. Mobidia's popular My Data Manager application has been downloaded over 2.4 million times by subscribers around the world looking to better manage their mobile data usage and data plans. Mobidia offers a white-labeled version of the application to mobile operators for customizing to increase subscriber satisfaction and decrease care costs, to increase the efficiency of up-selling and cross-selling promotions, and to develop a unique view of usage trends across cellular, roaming, and Wi-Fi networks. A cloud-based architecture allows for integration with back end billing and analytics systems.

Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S., Europe and Asia. For more information, visit www.mobidia.com or call 604-304-8640.

SOURCE Mobidia Technology, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
The session is centered around the tracing of systems on cloud using technologies like ebpf. The goal is to talk about what this technology is all about and what purpose it serves. In his session at 21st Cloud Expo, Shashank Jain, Development Architect at SAP, will touch upon concepts of observability in the cloud and also some of the challenges we have. Generally most cloud-based monitoring tools capture details at a very granular level. To troubleshoot problems this might not be good enough.
In the fast-paced advances and popularity in cloud technology, one of the most critical factors revolves around concerns for security of your critical data. How to assure both your company and your customers they can confidently trust and utilize your cloud environment is most often top on the list. There is a method to evaluating and providing security that exceeds conventional modes of protecting data both within the cloud as well externally on mobile and other devices. With the public failure...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Transforming cloud-based data into a reportable format can be a very expensive, time-intensive and complex operation. As a SaaS platform with more than 30 million global users, Cornerstone OnDemand’s challenge was to create a scalable solution that would improve the time it took customers to access their user data. Our Real-Time Data Warehouse (RTDW) process vastly reduced data time-to-availability from 24 hours to just 10 minutes. In his session at 21st Cloud Expo, Mark Goldin, Chief Technolo...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
We all know that end users experience the Internet primarily with mobile devices. From an app development perspective, we know that successfully responding to the needs of mobile customers depends on rapid DevOps – failing fast, in short, until the right solution evolves in your customers' relationship to your business. Whether you’re decomposing an SOA monolith, or developing a new application cloud natively, it’s not a question of using microservices – not doing so will be a path to eventual b...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Though cloud is the future of enterprise computing, a smooth transition of legacy applications and systems is critical for seamless business operations. IT professionals are eager to start leveraging the cost, scale and other benefits of cloud, but with massive investments already in place in existing infrastructure and a number of compliance and resource hurdles, it can be challenging to move to a cloud-based infrastructure.
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, will describe how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launchi...