|By Maureen O'Gara||
|December 3, 2012 07:00 AM EST||
Amazon Web Services used re:Invent, its very first customer and partner conference this week in Vegas, to announce the coming of a cloud data warehouse service called Redshift meant to undercut and disrupt the pricey "old guard" brands of Oracle, IBM, Teradata, EMC Greenplum and HP.
Redshift literally represents a shift in Amazon's targeting.
It's going up-market looking for customers among the big corporates that have supposedly overcome their doubts about running mission-critical apps in the public cloud and are now down to figuring out which ones to move first and how quickly.
Amazon evidently thinks it's on the cusp of this great inflection point and to bait the big fellas onto its cloud - as well as defend its 60% IaaS market share against the likes of Google, Rackspace and Microsoft - it's giving them an alternative to the on-premise data warehouses that large companies say are "too expensive and a pain in the butt to manage" and that smaller companies feel are simply beyond their reach according AWS boss Andy Jassy.
Redshift, which is probably the closest AWS has come to peddling an actual application, is a typical pay-as-you-go service with no payment upfront.
It's supposed to cost about one-tenth a traditional data warehouse.
That's why Amazon's figures its high-volume low-margin model is going to take business way from the 60% to 80% gross margin crowd and their scale-lacking private "cloudwash" clouds.
Redshift is currently in limited preview and technical details are kind of thin, but it's reportedly designed to be easy to provision and automates setup, operation and cluster regulation.
It promises to work with all the popular business analytics tools and give great performance. It's a columnar data store used to make certain kinds of ad hoc queries against and its query return on almost any size dataset is supposed to be really fast because of its basic design and because of compression on the server nodes.
The Register thinks it may be based on a parallelized version of the PostgreSQL open source database à la Netezza and Greenplum since it uses PostgreSQL drives to link to third-party BI tools. Anyway, it speaks standard SQL and has JDBC and ODBC hooks for the BI programs.
ITPorPortal says it consists of ParAccel-licensed components, available in two underlying node variants that can contain either 2TB or 16TB of compressed customer data per node. A user can start with a single small node and scale up to a 32 nodes with 64TB of capacity or use fatter nodes and scale up to 1.6PB of capacity.
There was no mention of flash storage to boost I/O as likely as it may be.
Amazon, the Internet retailer, AWS' parent company, which spends a few million a year on a conventional data warehouse, tested Redshift on a two-node cluster and reportedly ran six of its toughest queries on a dataset with two billion rows of data. It found that it ran 10 times faster than its on-premise warehouse and cost $3.65 an hour, or about $32,000 a year, peanuts compared to what it's now spending.
AWS says classic on-premise data warehouses run $19,000-$25,000 a terabyte of storage a year including a few administrators, hardware, software and maintenance.
Redshift is supposed to launch early next year priced at under $1,000 a terabyte a year with the ability to scale to a petabyte or more of storage for those who promise to stick around for a while. It's got one-year and three-year reservations. The price quoted is for a three-year deal on a heavily used 13-node Redshift cluster.
Using it on-demand will cost more. Figure 85 cents an hour for 2TB nodes and $6.80 an hour for 16TB nodes.
NASA's Jet Propulsion Lab and Netflix are already users.
ProfitBricks has an early preview of its new Docker hosting platform. The ProfitBricks Docker platform enables its customers to build fully-portable applications within the ProfitBricks cloud. Unlike other Docker platforms, ProfitBricks’ Docker provides developers and system administrators with a platform with dedicated resources that autoscales the Docker hosts. Early access customers will be able to utilize up to 2,500 CPU core hours as part of ProfitBricks’ early access Docker preview.
Jun. 3, 2015 03:30 PM EDT Reads: 972
IndependenceIT has been selected by nGenx to power Windows-based DaaS and application delivery on Google Compute Engine to support the delivery of GoldMine Cloud software. For independent software vendors (ISVs) like GoldMine, this expands the theater of operations to increase revenue opportunities while reducing software management and maintenance liabilities. IndependenceIT was selected by application and desktop pioneer, nGenx, to deliver its “Bring Your Own Cloud” strategy to GoldMine and o...
Jun. 3, 2015 03:30 PM EDT Reads: 1,208
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 03:15 PM EDT Reads: 4,299
IBM has acquired Blue Box Group, Inc., a managed private cloud provider built on OpenStack. Customers benefit from the ability to more easily deploy workloads across hybrid cloud environments. Financial details were not disclosed. Enterprises are seeking ways to embrace all types of cloud to address a wide range of workloads. Today's announcement reinforces IBM's commitment to deliver flexible cloud computing models that make it easier for customers to move to data and applications across cloud...
Jun. 3, 2015 03:00 PM EDT Reads: 1,022
The WebRTC Meetup, where WebRTC enthusiasts exchange ideas, is being held on Wednesday, June 10, from 7 pm – 9 pm at the 4th WebRTC Summit, June 9-11, 2015, at the Javits Center in New York City, NY. The WebRTC Meetup is being hosted by the New York WebRTC Developer Group. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 4th WebRTC Summit continues our tradition of delivering the late...
Jun. 3, 2015 03:00 PM EDT Reads: 852
Platform as a Service vendors in public cloud are mostly focused on the platform for Java, PHP, Python, Ruby and other programming languages. But what about C/C++ and COBOL apps, which continue to be mission-critical for enterprises? Do you bring such apps to the cloud? If so, what are the options for transitioning to cloud? Or would you rather leave such apps on-premises, possibly in a private cloud, and only worry about integrating these applications with new applications in the cloud?
Jun. 3, 2015 03:00 PM EDT Reads: 619
Based upon his work with progressive brands, thought-leader and author of the book, Big Social Mobile, David Giannetto, SVP at Salient Management Company, will provide his unique perspective on how companies of tomorrow will operate as enterprises that seamlessly follow consumers from the physical world, through digital creating a multichannel omni-experience that improves the customer experience while increasing their brand loyalty, customer value and penetrating new consumer segments. His se...
Jun. 3, 2015 03:00 PM EDT Reads: 1,132
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 03:00 PM EDT Reads: 4,168
SYS-CON Events announced today DevOps.com will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Launched in 2014, DevOps.com has quickly established itself as an indispensable resource for DevOps education and community building. DevOps.com make it their mission to cover all aspects of DevOps – philosophy, tools, business impact, best practices and more.
Jun. 3, 2015 02:45 PM EDT Reads: 1,110
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the ...
Jun. 3, 2015 02:30 PM EDT Reads: 2,047
Aria Systems, which helps enterprises grow recurring revenue, today announced that its co-founder and inventor of cloud billing Brendan O'Brien, will be a featured speaker at the Cloud Expo, June 9-11 at The Javits Center in New York. Aria also will be demonstrating its Active Monetization platform in Booth #424 on the Expo Floor. O'Brien will lead the following sessions: June 9 - 11:00 am - 11:35 am, Room 1A16 with participants from Constant Contact, MGI Research and ATG Enabling Complex ...
Jun. 3, 2015 02:15 PM EDT Reads: 774
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 02:15 PM EDT Reads: 4,603
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 3, 2015 02:00 PM EDT Reads: 5,083
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
Jun. 3, 2015 02:00 PM EDT Reads: 2,050
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
Jun. 3, 2015 02:00 PM EDT Reads: 1,984
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption...
Jun. 3, 2015 01:30 PM EDT Reads: 2,137
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Jun. 3, 2015 01:30 PM EDT Reads: 1,487
It’s no news that microservices are one of the top trends, if not the top trend, in application architectures today. Take large monolithic applications which are brittle and difficult to change and break them into smaller manageable pieces to provide flexibility in deployment models, facilitating agile release and development to meet today’s rapidly shifting digital businesses. Unfortunately, with this change, application and infrastructure management is more complex due to size and technology c...
Jun. 3, 2015 01:15 PM EDT Reads: 541
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Jun. 3, 2015 01:15 PM EDT Reads: 5,360
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Jun. 3, 2015 01:15 PM EDT Reads: 3,203