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@CloudExpo Authors: Liz McMillan, Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Elizabeth White

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Video Guidance and SinglePath Form Strategic Partnership

Bloomington, Minn.-based Video Guidance (www.videoguidance.com), a leading strategic video conferencing company, has formed a partnership with Single Path, LLC, a Chicago-based leader in providing technology solutions and managed IT offerings to Illinois- and California-based businesses. The strategic partnership will help Video Guidance grow by increasing its sales presence in its current markets and expanding its geographic reach across Illinois and California.

Strategic partners help Video Guidance – through its cloud-based services -- create a more visually collaborative workspace for its customers. In the last decade, Internet, mobile and broadband technologies have redefined our way of life, and visual communication tools have become critical to a business’ efficiencies. And in an era of dispersed teams and reduced travel budgets, enhanced, strategic collaboration and applications are essential to maximizing the benefits of today’s sophisticated technology.

“Our joint partnerships utilize and maximize resources to offer more comprehensive collaboration and visual services to businesses and organizations,” said Michael Werch, president of Video Guidance. “The program is designed to help value-added resellers (VARs) succeed in the highly lucrative video conferencing market, enabling them to take advantage of high-margin sales opportunities with our best-in-class video conferencing solutions.”

SinglePath, LLC (www.singlepath.com) delivers integration of advanced technologies and managed services that provide its clients with technology accountability. In addition to offering products from key business partners that include Cisco, IBM, and Ingram Micro, Single Path provides managed service offerings that help to improve business processes for over 1,500 clients throughout the country.

“As technology evolves, managing today’s IT infrastructure is more complex than ever before,” said Single Path Director of Sales, Matt Briggs “As we aggressively grow our managed services business, our partnership with Video Guidance allows Single Path to enhance our customers’ visual communications capabilities while expanding our collaboration portfolio.”

Founded in 1999, Video Guidance is privately held and headquartered in Bloomington, Minn. Video Guidance is an independent partner of Cisco, Polycom and LifeSize, and maintains strategic alliances with Conference Plus, On Stream Media Corporation, VQ Communications and Accordent. For five consecutive years, Video Guidance has been named to the "Inc. 5,000" list of the nation's fastest growing private companies, and is one of the top privately held companies in Minnesota and one of the top 150 telecommunications companies in the nation. In addition, Video Guidance has been named by The Business Journal as one of the "50 Fastest Growing Privately Held Companies" in the Twin Cities, and by Minnesota Business magazine as “One of the Best Companies to Work For.”

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