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Nextra Teleservices Calls for IBM PureSystems over HP to Deliver New High-Speed Broadband Services in India

PureFlex helps Nextra increase storage utilization by 30 percent

NEW DELHI, Dec. 3, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today announced that Nextra Teleservices Pvt Ltd (Nextra), an emerging Internet Service Provider (ISP), has selected IBM's PureSystems technology to provide the IT backbone for its high-speed broadband infrastructure. The system will also support Nextra's business growth, allowing it to introduce innovative value added services securely, quickly and in-line with increases in available bandwidth.


The new IBM PureFlex System will help Nextra to remove system bottlenecks, streamline internal processes and ensure uninterrupted high-speed broadband service for individual clients as well as for small and medium companies in Delhi Northern Capital Region (NCR). The IBM PureFlex System, with its integrated storage capability, is ideal for the management and virtualization of internal and third-party storage that typically slows down ISP infrastructures. In fact, since deploying the system, Nextra has seen its storage utilization increased by up to 30 percent.

"We were looking at starting a new line of business and IBM PureFlex was the best solution matching our needs because of its fully fledged cloud capabilities," said Puneesh Singla, General Manager – Information Systems, Nextra Teleservices. "We believe PureFlex will help us to be faster and more efficient in designing and marketing new collaboration services to cater to millions subscribers."

With high demand for its hosted and next generation services, Nextra required a reliable, flexible and robust IT infrastructure to handle current offerings, as well as provide data backup and archiving. Nextra deployed an IBM PureFlex System with IBM Storwize V7000 storage to help maintain the high quality of its base services such as FTTH Broadband, and introduce new ones - such as IPTV/ OTT Video based Services requiring ultra-high system availability.

"Our clients recognized that in today's business environment, technology can provide a valuable competitive edge and help them to differentiate," said Alok Ohrie, Vice President, Systems and Technology Group, IBM India/South Asia. "IBM PureSystems offers the features and functionality that make it the ideal platform to run next-generation applications and pave the way for new possibilities in the telecommunications industry."

A Family of Expert Integrated Systems

The IBM PureSystems family offers clients an alternative to current enterprise computing models, where multiple and disparate systems require significant resources to set up and maintain.

The IBM Flex System goes beyond competitor's blade configurations and provides the building-block elements for IBM PureSystems.  IBM Flex Systems are built-to-order offerings for clients who want to custom build and tune configurations to their specific requirements. This allows them to select the specific compute, systems networking and optional storage and management required to support their specific workloads.

The true value of PureSystems are the fully integrated and pre-tuned platforms.  The PureFlex System enables organizations to more efficiently create and manage an infrastructure. PureApplication System helps organizations reduce the cost and complexity of rapidly deploying and managing applications. PureData System is tuned for cloud computing and can consolidate more than 100 databases on a single system. In addition to the common web application patterns supported by PureApplication System, the combination of both PureData and PureApplication Systems can be used for end to end transaction workloads.

For IBM Business Partners, PureSystems creates a new services opportunity to help clients solve the complexity of enterprise IT, reduce costs and encourage innovation. From resellers to distributors and Independent Software Vendors (ISVs), more than 2500 Business Partners have received PureSystems certifications. PureSystems currently run tens of thousands of existing ISV applications across four operating environments including Windows, Linux, AIX, and IBM i operating system. Additionally, Business Partners have created more than 250 new solutions and applications that are optimized to run on PureSystems. These patterns of expertise, which span 20 industries, can be accessed through the IBM PureSystems Centre. They include leading solutions from some of the world's largest ISVs, including ERP systems and applications for the banking, marketing, healthcare and energy industries. Additionally, partners are able to perform many of the configuration and deployment services that previously came only from IBM and are optional and optionally available to be performed by qualified business partners.

To help address the new opportunity that PureSystems presents, IBM is also providing training, marketing, certifications and technical validation support to its Business Partners.  For instance, dozens of IBM Innovation Centers in cities such as Bangalore, Dublin, Johannesburg and Shanghai are helping Business Partners develop and test their applications using IBM PureSystems. Business Partners can also bring their clients to IBM Innovation Centers to see PureSystems technology at work. 

The deal was signed earlier this year and the implementation of the new system is already completed.

For more information on IBM PureSystems visit:

About Nextra Teleservices

For more information about Nextra Teleservices, please visit

About IBM India

For more information on IBM India, please visit

IBM, the IBM logo,, PureSystems, PureFlex, PureApplication, PureData, Smarter Planet and the planet icon are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. For a current list of IBM trademarks, please see

All other company, product or service names may be trademarks or registered trademarks of others. Statements concerning IBM's future development plans and schedules are made for planning purposes only, and are subject to change or withdrawal without notice. Reseller prices may vary.

Media Contact(s)
Chris Rubsamen      
IBM Global Communications
IBM Systems and Technology Group
(914) 766-4280
[email protected]

Raghavendra Ramesh (Raghu)
IBM Communications
+91 98800 36100
[email protected]

Meghala Nair
IBM Communications
+91 98863 56229
[email protected]

Svetlana Stavreva
Media relations, IBM Growth Markets
[email protected]



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