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@CloudExpo Authors: Pat Romanski, Nicholas Lee, Liz McMillan, Carmen Gonzalez, Elizabeth White

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ClickSquared Survey Shows Marketers in Support of Taking Campaign Management to the Cloud

BOSTON, MA -- (Marketwire) -- 12/03/12 --


  • 77% of marketers currently using point solutions expressed desire to move to cloud-based solutions
  • ClickSquared's Dan Smith to highlight how to make the move during Master Class 'Taking Marketing Technology into the Cloud' at NCDM 2012
  • Best practices of successful cloud-based marketing solutions to be analyzed

According to a survey conducted by The Relevancy Group and ClickSquared earlier this year, direct marketers' desire for utilizing a cross-channel campaign management solution offered as software as a service (SaaS) is high -- regardless of current deployment. Seventy-seven percent of marketers using a combination of point solutions expressed interest, confirming that the marketing function is ready to leap to the cloud.

Dan Smith, senior vice president of marketing for ClickSquared, will address the topic of SaaS cross-channel campaign management in his session at NCDM titled, "Taking Marketing Technology into the Cloud." Smith will explore what solutions are available today, what is on the horizon, and best practices for implementing. Smith will also share how marketers who choose a SaaS marketing solution can increase speed to market, capture efficiencies, enjoy lower cost of ownership and maximize marketing effectiveness -- without sacrificing functionality.

Smith's presentation will be held at NCDM 2012 on Wednesday, December 5 in Orlando. Smith will address marketers in a Master Class session on effectiveness, accountability and ROI. Smith's presentation will analyze the current state of cloud-based marketing solutions and provide real-world examples of how companies have achieved cross-channel success. In addition, ClickSquared will be exhibiting at NCDM at booth #400.

"The desire for marketers to use a single campaign management suite is strong with 74% of marketers responding favorably in our survey earlier this year. Marketers are concluding that the most efficient and cost-effective way to manage their cross-channel marketing campaigns is by using SaaS solutions," said Dan Smith, SVP of marketing at ClickSquared. "The benefits of moving to the cloud are becoming clear to savvy marketers that seek to engage in a consistent cross-channel dialogue with their customers. They are increasingly embracing SaaS campaign management solutions as the way to cost-effectively consolidate customer data and orchestrate cross-channel customer communications to drive superior results for their companies."

To view a demo or learn more about the ClickSquared's SaaS campaign management and email solutions at NCDM, please visit booth #400.

About ClickSquared
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of "big software" and multi-vendor integrations.

ClickSquared's Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: www.twitter.com/clicksquared
Facebook: www.facebook.com/clicksquared

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ClickSquared CONTACT:
Tier One Partners
Erin Keefe
+1.617.512.9498
Email Contact

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