Welcome!

@CloudExpo Authors: Liz McMillan, Jason Bloomberg, Yeshim Deniz, Elizabeth White, Pat Romanski

News Feed Item

THE POWER OF PULL

How Small Moves, Smartly Made, Can Set Big Things in Motion By John Hagel III, John Seely Brown, and Lang Davison

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Pull is in the air. Pull is the ability to draw out people and resources as needed to address opportunities and challenges. We pull movies and news items on demand. We pull the information we need at light speed on internet search engines. But these activities are merely the surface of something more profound that is reshaping the world around us. By positioning themselves to take advantage of these growing networks of activity internally and externally, companies gain access to flows of knowledge and information that allow them to 'scale learning' in their organization and across their ecosystem.

(Logo:  http://photos.prnewswire.com/prnh/20120803/MM52028LOGO-a)
(Logo:  http://photos.prnewswire.com/prnh/20120803/MM52028LOGO-b)

The implications – outlined in "THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion" (Basic Books; Trade Paperback Reprint; December 4, 2012) – are profound. Today, just one in five workers in the U.S. is truly passionate about his or her work, according to pioneering research conducted for the book. But the rising world of pull creates more opportunities for workers to shape their future and roles, even in a sluggish economy.

Business leaders, according to the authors, will find a framework to better understand how to expand their organizations with fewer resources once they embrace the power of pull. Passionate, engaged workers will be a large part of that expanded impact. These are the employees that turn pressure into opportunity and are more likely to seek out challenging roles that drive them to test their limits. These workers see new and daunting challenges as opportunities to get better at what they do. The book will explain how you can identify them in your company and use them to their fullest capacity.

Available now in paperback, THE POWER OF PULL goes beyond the surface events that are often distractions and examines the deep forces reshaping our world. Drawing on stories and examples from around the world, authors John Hagel III, John Seely Brown, and Lang Davison show us how pull can be more systematically used to shape serendipity. They show that what we thought we knew about pull is just the tip of the iceberg, obscuring the real power of pull. Pull can bring us together in new ways to drive more rapid performance improvement (in such diverse arenas as extreme surfing and large scale business networks emerging in China) and provide powerful platforms to more fully achieve our potential. The authors also provide us with pragmatic migration paths to aid us in getting from where we are today to where we need to be in a world of pull.

"A fundamental shift from a world of push to a world of pull has been playing out for decades, but new technologies have emerged making it more feasible to transform even a large, staid institution into an organization able to make the most of waves of exponential change," said John Hagel, co-chairman of the Deloitte Center for the Edge, Deloitte LLP. "This fundamental shift allows individuals and organizations to stay on the edge of their field regardless of how quickly change happens."

The book brings a tight, logical, structure to this transformed world. The authors identify and explain three waves of change, three levels of pull that are becoming central to success, and three elements of the journey we all need to make in order to understand and master pull. 

The three waves of change are:

  • Infrastructural Shift- began with the microprocessor revolution that began in the 70s and continues today with new technological changes
  • Knowledge Flows- barriers to communicating more richly were broken down by the technological changes, and they continue unabated
  • Institutional Innovations- this third wave is the world that will be created by the forces driving the evolution of the Big Shift

The three levels of pull the authors identify are:

  • Access- the ability to find and get to the people and resources we need when and where we need them
  • Attract- the ability to shape our serendipitous encounters so that we increase the probability and quality of those encounters. When used skillfully, online tools can allow us to attract people, talent, and knowledge from unexpected directions
  • Achieve- using the techniques described above to achieve our potential in less time and with more impact than has ever been possible

The three elements that shape the path that individuals and institutions must take to traverse from push to pull are:

  • Trajectory- the path toward a meaningful destination helps shape choices and action in the near term while defining a destination helps focus effort and initiative
  • Leverage-the opportunity to connect with others and expand impact through the mechanism of pull
  • Pace – the speed which helps us to move quickly at a time when everything around us is changing and accelerating

Recognizing and grasping these changes, the levels of pull and the elements of the journey are vital to understand what this new world will look and feel like.

For more information about THE POWER OF PULL, please visit www.deloitte.com/powerofpull.

About the Authors
The authors bring together an unusual combination of backgrounds and experiences.  John Hagel, co-chairman of the Deloitte Center for the Edge, is a noted business strategist who has helped companies around the world improve performance and carve out sustainable edges.  John Seely Brown, independent co-chairman of the Deloitte Center for the Edge, is a prominent technologist from Silicon Valley who has been deeply involved in the technology innovation that has shaped the digital world. Lang Davison was formerly executive director of the Deloitte Center for the Edge, which he co-founded in 2007. He now practices energy medicine at Sun Circle Healing in Portland, Oregon. Over the years, these authors have written a number of best-selling books, including Net Gain, Net Worth and The Social Life of Information.

THE POWER OF PULL
How Small Moves, Smartly Made, Can Set Big Things in Motion
By: John Hagel III, John Seely Brown, and Lang Davison
Basic Books Publication date: December 4, 2012
ISBN: 978-0-465-02876-4 - Ebook ISBN: 978-0-465-021130
$17.99 (US) - $21.00 (CAN) - 296 Pages
Originally Published in Hardcover April 2010

For additional information about THE POWER OF PULL and other Basic Books, like us on Facebook at www.facebook.com/basicbooks, or follow us on Twitter at @BasicBooks

Praise for
THE POWER OF PULL
How Small Moves, Smartly Made, Can Set Big Things in Motion
(Basic Books; Trade Paperback Reprint; December 4, 2012)

"The Power of Pull examines the 'how question'—how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can—and will—make it possible for us to seize opportunities and remain in step with change."
William Jefferson Clinton, 42nd President of the United States of America

"Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide."
Eric Schmidt, Chairman and CEO of Google

"The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker's The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows."
Newt Gingrich, former Speaker of the House of Representatives

"The Power of Pull provide[s] great insight into the quickly changing world of information. On the surface, [it is a] book about technology and business, but on a deeper level, reveal[s] much more about the future of communication, culture, and people."
800-CEO-READ

"In a ferociously dynamic world, what happens if we can't plan but can only adapt? We must move, say the authors, from push to pull. At the center of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. I know. It's a complex model with several moving parts. But it makes for an exhilarating read as the authors sublimely reinvent the world of enterprise."
Harvard Business Review

"Provocative…the beauty of The Power of Pull is that the authors bring such seemingly disparate ideas into one simple, overarching imperative: Stop pushing; start pulling."
MIT Sloan Management Review

"A succinct metaphor for the shift in the information economy—from 'push' to 'pull'."
Publishers Weekly

"The Power of Pull is anchored on a framework that includes multiple dimensions in which interventions and initiatives happen and in their interplay comes out a very different mechanism of operation that encompasses business, process, and people."
Seattle Post Intelligencer

"In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today's enormous possibilities."
John Naisbitt, author of Megatrends

"Stop whatever you are doing and read this amazing book. The authors totally nail it. Digging beneath the surface of stuff that distracts us on a daily basis, they unpack the deep forces that really truly matter and provide a guidebook each of us can use to unleash passion, transform how and why we work, and restore destiny and dignity to our lives."
Richard Florida, author of The Rise of the Creative Class and The Great Reset

"We live in a global village, where borders are blurred, where all humanity could and should be responsible for the well-being of others. The Power of Pull proposes fresh insights that coalesce into a powerful way forward in this new world. This erudite manual for change is a testament to the creativity and insight of its authors."
Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of the Court of the Bank of England

"As social media and enterprise cloud computing continue to exert their democratizing influences, the Power of Pull will become a key principle for success. The individuals who learn how to use these tools most effectively are the ones who will pull their institutions into new heights of rapid innovation, improved performance and significant achievement."
Marc Benioff, CEO of Salesforce.com

"This brilliant and exciting book shows how to pursue your passions by harnessing the power of networks. Success no longer comes from possessing knowledge; instead, you have to participate with others in creating a flow of knowledge. The power of 'pull'—the ability to draw out people and resources for each endeavor—can transform both individuals and institutions."
Walter Isaacson, President and CEO, the Aspen Institute, and author of Einstein: His Life and Universe

SOURCE Deloitte

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Why Federal cloud? What is in Federal Clouds and integrations? This session will identify the process and the FedRAMP initiative. But is it sufficient? What is the remedy for keeping abreast of cutting-edge technology? In his session at 21st Cloud Expo, Rasananda Behera will examine the proposed solutions: Private or public or hybrid cloud Responsible governing bodies How can we accomplish?
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
Most of the time there is a lot of work involved to move to the cloud, and most of that isn't really related to AWS or Azure or Google Cloud. Before we talk about public cloud vendors and DevOps tools, there are usually several technical and non-technical challenges that are connected to it and that every company needs to solve to move to the cloud. In his session at 21st Cloud Expo, Stefano Bellasio, CEO and founder of Cloud Academy Inc., will discuss what the tools, disciplines, and cultural...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...