|By PR Newswire||
|December 4, 2012 08:01 AM EST||
SAN FRANCISCO, Dec. 4, 2012 /PRNewswire/ -- Heroku, a leading cloud platform-as-a-service (PaaS) and a salesforce.com company, today announced a major update to its Add-Ons Program focused on enabling business processes for cloud service providers. The Heroku Add-Ons Marketplace, version 2.0, consists of an updated developer-facing marketplace and a new service provider management experience, both of which offer add-on providers a guided path to business success.
Heroku pioneered the concept of Add-Ons three years ago with the launch of 12 add-ons in its first marketplace. Since that time, the Heroku Add-Ons Program has grown to include 85 service providers with more than 4 million installs, allowing cloud service providers to focus on their core business while Heroku manages their business services. The Heroku Add-Ons Program helps cloud service providers with key business needs such as full lifecycle billing, full integration with customer applications, single sign-on customer log-in, an integrated end-user support experience and a Heroku sales team that actively sells the platform and add-ons. New with this release, Heroku is also introducing a self-service interface that allows providers to instantly manage their product portfolio. Service providers reap the benefits of faster time-to-market and higher user adoption, conversion and retention rates because they are able to dedicate more time to product development.
"The Heroku Add-Ons Program has been an incredible place for MemCachier to grow and learn. The Marketplace gives us instant access to thousands of developers, letting us focus on great customer service and product development," said Alex Loddengaard, co-founder, MemCachier. "Selling through the program is absolutely the right way to grow or start a product for web developers."
"Working with Heroku gives us a fast way to get our product out in front of folks who build systems every day. The familiarity of the tools and accessibility of documentation gave us a great starting point for building our brand with developers," said Brian P. O'Rourke, co-founder, Stovepipe Studios. "With Heroku, we could put off or skip entirely many of the boilerplate pieces of launching a product—letting us save time and focus on what we do best."
Features and Benefits
The Heroku Add-Ons Marketplace takes care of the business side of pushing a product to market, making all aspects of the product lifecycle easier for cloud service providers. The Add-Ons Marketplace also lets Heroku users easily find and consume cloud services and exposes cloud service providers to hundreds of thousands of potential customers. Included in the program are the following key features:
- Intuitive Self-Service Interface – Providers can instantly create and manage their add-ons, features, benefits and plans, allowing them greater flexibility for testing and marketing their products. Services can be deployed, configured and integrated into apps with one-click.
- Marketing Best Practices – New listing pages provide powerful customization for each add-on including best practices on marketing and customer engagement. Templates are included for creating new documentation, embedding documentation into sales pages, easy plan comparisons, personalized branding and visibility into analytics and marketplace performance so that no dedicated team of marketing specialists is required.
- Complete Billing Services – The program takes care of all aspects of the billing process for users including failed payments, declined cards, fraud and payment and bank transaction fees. This protects providers from the complexities and financial risks associated with integrating with payment gateways, fraud and failed, declined or expired credit cards.
- Dedicated Support – Heroku's support team provides first-level developer support, saving providers time by handling integration issues for them. A dedicated sales team is also available to help sell the Heroku platform along with providers' integrated services.
"Composed cloud services are the future for developing advanced applications," said Oren Teich, COO, Heroku. "By giving cloud service providers an easier way to market their products and run their businesses, Heroku is redefining how technology products and applications are created and brought to market."
"What I love most about the Heroku Add-Ons Program is how well it streamlines the process of integrating with complex services, both for developers and service providers," said Nick Zadrozny, co-founder, One More Cloud. "Our tight integration with Heroku's add-on platform allows us to focus all of our energies into building and managing the best search engine service for developers so that developers themselves can focus their energies on their own applications. Working with the Heroku add-on platform saves valuable time for developers on both sides."
The upgraded Heroku Add-Ons Marketplace is currently open and available to all developers and cloud service providers and can be visited at https://addons.heroku.com/. Service providers who wish to apply may do so at https://addons.heroku.com/provider.
Heroku, a salesforce.com company, has enabled hundreds of thousands of developers to build and run more than two million applications - all entirely in the cloud, without the need to purchase or maintain any servers or software. With support for the most popular languages, an enterprise class database service and an add-on ecosystem featuring the most innovative development tools, Heroku provides start-ups, IT organizations and agencies with a faster and more effective way to create and deploy apps. For more information, please visit http://heroku.com/.
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Nov. 30, 2015 06:30 PM EST
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
Nov. 30, 2015 03:45 PM EST
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 30, 2015 03:15 PM EST Reads: 243
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 30, 2015 03:00 PM EST Reads: 493
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 30, 2015 02:00 PM EST Reads: 367
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 30, 2015 01:45 PM EST Reads: 432
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 30, 2015 01:45 PM EST Reads: 435
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 30, 2015 01:00 PM EST Reads: 538
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 30, 2015 12:45 PM EST Reads: 290
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 30, 2015 12:45 PM EST Reads: 342
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 30, 2015 11:00 AM EST Reads: 222
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 30, 2015 10:45 AM EST Reads: 462
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Nov. 30, 2015 10:00 AM EST Reads: 294
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Nov. 30, 2015 08:00 AM EST Reads: 566
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Nov. 30, 2015 07:00 AM EST Reads: 471
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Nov. 30, 2015 07:00 AM EST Reads: 384
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
Nov. 30, 2015 05:30 AM EST Reads: 496
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 30, 2015 05:15 AM EST Reads: 260
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Nov. 30, 2015 04:00 AM EST Reads: 609
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Nov. 30, 2015 03:45 AM EST Reads: 445