Welcome!

Cloud Expo Authors: Carmen Gonzalez, Elizabeth White, Kevin Benedict, Yeshim Deniz, Pat Romanski

News Feed Item

Kenshoo Social and Shoutlet Partner to Unify Paid, Earned and Owned Media for Improved Marketing Campaign Attribution

LAS VEGAS, December 4, 2012 /PRNewswire/ --

Kenshoo Social and Shoutlet clients can now better understand what drives consumers to act

Leading cloud-based social marketing platforms, Kenshoo Social (http://www.KenshooSocial.com) and Shoutlet (http://www.Shoutlet.com), unveiled today at  SMX Social an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure, attribute and optimize social media campaigns and cross-channel marketing communications.

     (Logo: http://photos.prnewswire.com/prnh/20120907/559592 )

Through Kenshoo Social and Shoutlet, clients gain visibility into the impact of owned media assets, and paid social advertising, ultimately driving more accurate captures of revenue-driving activity, down to the individual page posts. This functionality illuminates the full value of social media initiatives by enabling brands to better understand how paid and owned social media activity contribute to the purchase process.

"The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer's path to action following each interaction with the brand," said Jason Weaver, CEO of Shoutlet. "This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns."

The partnership allows marketers to better evaluate which strategies resonate most with social media users and apply those insights to achieve deeper brand engagement and optimize click-to-sale conversions. Additionally, through the Kenshoo Universal Platform, marketers can view social media performance alongside search and other channels to holistically assess campaign activity and bottom-line results.

"Kenshoo Social clients who run multi-channel campaigns can now examine a more complete picture of their brands' interaction with consumers and assess the value driven by owned and paid social media," said Sivan Metzger, General Manager of Kenshoo Social. "Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors, and optimize campaigns much faster and smarter."

In addition to announcing the new partnership at SMX Social, both companies launched major platform updates. Kenshoo Social released a beta of Kenshoo Social 2.0 and Shoutlet announced the next iteration of its platform, Shoutlet 6.0, which includes significant new features and updates to existing functionality. Platform demos and information are available on the Kenshoo Social and Shoutlet websites.

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit http://www.shoutlet.com

About Kenshoo Social

The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As 1 of only 2 companies in the world designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Kenshoo Social is an operating unit of Kenshoo, a global leader in digital marketing software directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.

Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In their General Session at 15th Cloud Expo, Phil Jackson, Development Community Advocate at SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, to discuss how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Come learn about what you need to consider when moving your data to the cloud. In her session at 15th Cloud Expo, Skyla Loomis, a Program Director of Cloudant Development at Cloudant, will discuss the security, performance, and operational implications of keeping your data on premise, moving it to the cloud, or taking a hybrid approach. She will use real customer examples to illustrate the tradeoffs, key decision points, and how to be successful with a cloud or hybrid cloud solution.
In today's application economy, enterprise organizations realize that it's their applications that are the heart and soul of their business. If their application users have a bad experience, their revenue and reputation are at stake. In his session at 15th Cloud Expo, Anand Akela, Senior Director of Product Marketing for Application Performance Management at CA Technologies, will discuss how a user-centric Application Performance Management solution can help inspire your users with every application transaction.
With the explosion of the cloud, more businesses are transitioning to a recurring revenue model to generate reliable sales, grow profits, and open new markets. This opportunity requires businesses to get to market quickly with the pricing and packaging options customers want. In addition, you will want to take advantage of the ensuing tidal wave of data to more effectively upsell, cross-sell and manage your customers. All of this is possible, but only with the right approach. At 15th Cloud Expo, Brendan O'Brien, Co-founder at Aria Systems and the inventor of cloud billing panelists, will lead a panel discussion on what it takes to launch and manage a successful recurring revenue business. The panelists will offer their insights about what each department will need to consider, from financial management to line of business and IT. The panelists will also offer examples from their success in recurring revenue with companies such as Audi, Constant Contact, Experian, Pitney-Bowes, Teleko...
Planning scalable environments isn't terribly difficult, but it does require a change of perspective. In his session at 15th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will broaden your views to think on an Internet scale by dissecting a video publishing application built with The SoftLayer Platform, Message Queuing, Object Storage, and Drupal. By examining a scalable modular application build that can handle unpredictable traffic, attendees will able to grow your development arsenal and pick up a few strategies to apply to your own projects.
The cloud provides an easy onramp to building and deploying Big Data solutions. Transitioning from initial deployment to large-scale, highly performant operations may not be as easy. In his session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, will discuss the benefits, weaknesses, and performance characteristics of public and bare metal cloud deployments that can help you make the right decisions.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Is your organization struggling to deal with skyrocketing volumes of digital assets? The amount of data is growing exponentially and organizations are having a hard time managing this growth. In his session at 15th Cloud Expo, Amar Kapadia, Senior Director of Open Cloud Strategy at Seagate, will walk through the essential considerations when developing a cloud storage strategy. In this discussion, you will understand the challenges IT is facing, why companies need to move to cloud, and how the right cloud model can help your business economically overcome the data struggle.
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud – not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, will discuss the six key steps to justify and execute your MCA cloud migration.
The 16th International Cloud Expo announces that its Call for Papers is now open. 16th International Cloud Expo, to be held June 9–11, 2015, at the Javits Center in New York City brings together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to build reliable, affordable and scalable hybrid cloud storage solutions. Cloudian actively partners with leading cloud computing environments including Amazon Web Services, Citrix Cloud Platform, Apache CloudStack, OpenStack and the vast ecosystem of S3 compatible tools and applications. Cloudian's customers include Vodafone, Nextel, NTT, Nifty, and LunaCloud. The company has additional offices in China and Japan.
SYS-CON Events announced today that TechXtend (formerly Programmer’s Paradise), a leading value-added provider of server and storage virtualization, and r-evolution will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. TechXtend (formerly Programmer’s Paradise) is a leading value-added provider of software, systems and solutions for corporations, government organizations, and academic institutions across the United States and Canada. TechXtend is the Exclusive Reseller in the United States for r-evolution
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The consumption economy is here and so are cloud applications and solutions that offer more than subscription and flat fee models and at the same time are available on a pure consumption model, which not only reduces IT spend but also lowers infrastructure costs, and offers ease of use and availability. In their session at 15th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss this shifting dynamic with an example of a top European Telco provider. Find out how they are leveraging the power of acloud-based consumption model services to offer more value to the mass market and enable a new revenue model that embraces the true meaning of the Third Industrial Revolution.
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at 15th Cloud Expo, Mahesh Singh, President of BigData, Inc., to discuss how the Enterprise PMO takes center stage not only in developing the appropriate governance model but also in collaborating with key stakeholders to ensure a successful transformation.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.