Click here to close now.


@CloudExpo Authors: Anders Wallgren, Automic Blog, Dana Gardner, Liz McMillan, Greg O'Connor

News Feed Item

Avistar Communications Issues Its Industry and Videoconferencing Predictions for 2013

Avistar Communications (, a leader in unified visual communications solutions, announced its annual list of expected industry trends for next year and beyond. The demand and acceptance of Bring Your Own Device (BYOD) to work, cloud communications and interoperability are driving factors for a number of important issues and trends in 2013.

Here are areas to watch:

  • BYOD will become the accepted approach to office technology in 2013. Because BYOD delivers more flexibility while driving down costs, we think it will become the standard approach to corporate technology because (as we wrote last year), “Today, employees expect to BYOD and have them sync with their corporate technology.” Key drivers include: phenomenal sales of smartphones and tablets combined with the fact that consumer technology can be more powerful and easier to use than corporate technology.
  • Working from home becomes mainstream. According to Home-Based Workers in the United States: 2010, a recent Census Bureau report, 9.5 percent of the U.S. workforce – 4.2 million Americans – work from home. That’s an increase of 2 million, a jump from 7.8 percent in 2005. The growing population of employees who work at least part of the week from their homes is another reason for companies to embrace BYOD because BYOD can enhance productivity and collaboration, even or especially when employees work from home.
  • The rise of Chief Mobility Officers. As nearly half of the world’s population is projected to be mobile users by 2018, companies need to shift from being PC-centric to being Post-PC- or smartphone/tablet-centric. To achieve that, we think companies are going to hire Chief Mobility Officers to break down silos between development, sales, marketing and IT to enable companies to offer a seamless mobile approach to employees and customers alike.
  • Mobile bandwidth and connectivity are the most important tech issues for most users. It seems as though you can never have enough bandwidth – and it’s never fast enough. As more people become mobile users and as more mobile apps offer new as-yet-unimagined capabilities, expect that bandwidth, speed and security – and the cost to provide those – will continue to be major concerns.
  • Green tech blossoms. Green tech will likely hit a tipping point over the next 48 months, where prices drop to be equivalent to previously lower-cost non–green tech, enabling people to feel better with their choices. For example, videoconferencing (a topic close to our heart, obviously) enables employees to work from where they want to; even if they work just one day a week from home, employees can reduce their daily commute along with the frustrations of being stuck in traffic, save money along with wear-and-tear on their cars while reducing pollution. That’s a win-win for everyone.
  • Videoconferencing in the cloud will increase in 2013. We continue to see demand for VDI-enabled videoconferencing but we also see significant interest in cloud-enabled videoconferencing. We expect the cloud to bring about an increase in videoconferencing services and capabilities, driven in part by BYOD and the necessity make apps and access available to employees regardless of the device or platform they’re using. In fact, we expect cloud-based B2B videoconferencing to become so big over the next several years that the sector will be mostly comprised of either cloud-based vendors or on-premise vendors, with little overlap because the tech requirements are so different. However, we think customers will want solutions that offer a choice of cloud-based, on-premise and a hybrid solution offering both.
  • Interoperability continues to be a challenge in 2013. Neither BYOD nor the cloud fully solves unified communications (UC) interoperability. Because there is no cross-industry commitment to interoperability, this will remain a significant barrier to adoption in 2013 and beyond. Imagine if ATT customers couldn’t call Verizon customers: companies will be reluctant to purchase UC technology that only connects with those using the same platform. We think there will be real interest in apps – like videoconferencing – that can connect to applications developed by competing vendors.

“The technology foundations for videoconferencing have rapidly changed over the past three years, and we feel Avistar’s all-software, standards-based and fully virtualized videoconferencing architecture has been leading the way,” said Bob Kirk, CEO of Avistar. “The trends we’ve identified – specifically BYOD, cloud communications and interoperability – affect business users and consumers alike. Avistar’s solutions are being used to overcome many interoperability challenges, while scaling to meet the technical and economical needs of our partners. This means that our partners can leverage Avistar’s industry-leading technology to overcome today’s challenges while addressing opportunities in 2013 and well into the future.”

About Avistar Communications Corporation

Avistar is an innovation leader in the unified visual communications industry, with close to 20 years of experience providing proven business-class personal videoconferencing technology. Avistar’s solutions are used across a broad spectrum of industries with deployments ranging in size from 30-35,000 users. Avistar’s technology also helps to power solutions from Citrix, IBM, LifeSize, Logitech and many other leading unified communications vendors, while delivering videoconferencing solutions to some of the world’s largest corporations, in more than 40 countries. For more information, please visit

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
The revocation of Safe Harbor has radically affected data sovereignty strategy in the cloud. In his session at 17th Cloud Expo, Jeff Miller, Product Management at Cavirin Systems, discussed how to assess these changes across your own cloud strategy, and how you can mitigate risks previously covered under the agreement.
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...