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@CloudExpo Authors: Pat Romanski, Elizabeth White, William Schmarzo, Dana Gardner, John Basso

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NCR Combines Self-Service and Mobile Payments to Enhance the Customer Experience at Restaurants

NCR Corporation (NYSE: NCR) today announced the launch of NCR Mobile Pay, a new solution that enables restaurant patrons with a smartphone to browse their bill, re-order menu items and alert their server, among other features. NCR Mobile Pay is designed for restaurants that use NCR Aloha point-of-sale (POS) technology, enabling cloud-based credit card processing on mobile devices.

Gartner anticipates that the worldwide mobile payment transactions values will surpass $171.5 billion in 2012, a 61.9 percent increase from 2011, and will average 42-percent annual growth between 2011 and 2016. "We are forecasting a market worth $617 billion with 448 million users by 2016," Sandy Shen, the company’s research director, said in a statement earlier this year.*

“We want restaurant patrons to have the best experience possible while dining. NCR Mobile Pay is the newest way we do that. Review your order, add to it, take a survey, tip and pay. We’ve put all of those abilities in the consumer’s control,” said Mike Finley, vice president and chief technology officer of hosted solutions, NCR Hospitality. “With NCR Mobile Pay, consumers take action instead of waiting. It’s the promise of mobility, delivered by NCR.”

Tightly integrated into the NCR Aloha point-of-sale solution, NCR Mobile Pay encrypts and securely accepts credit card information with password protection. The solution allows patrons to “favorite” an item, re-order items, alert a server, provide feedback or get an emailed receipt, all integrated with social media just the way mobile users expect. NCR Mobile Pay is secure, simple to use and helps to improve order accuracy, increase speed of service, and reduce credit card fraud because the actual credit card is never handled by the server.

NCR Mobile Pay is accessible by a website or a QR code, provided by the restaurant’s server, which takes users directly to the check on their mobile browser.

City Winery, a restaurant in New York City, is one of the early adopters of NCR Mobile Pay and has been using the solution since August. Since adoption of the solution, City Winery has seen an increase in their check averages.

“We host concerts, food & wine classes and private events in addition to having a traditional restaurant setting,” said David Richter, general manager, City Winery - New York. “At the end of these events we have multiple tables that our servers are trying to close-out at the same time, which can be a real challenge. We’ve found NCR Mobile Pay to be an extremely valuable asset that allows our customers to pay their bill without waiting for their server, if they so choose.”

*Gartner Press Release, Gartner Says Worldwide Mobile Payment Transaction Value to Surpass $171.5 Billion, May 29, 2012.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.

NCR is a trademark of NCR Corporation in the United States and other countries.

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