Click here to close now.

Welcome!

Cloud Expo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Blue Box Blog, Kathy Thomas

News Feed Item

2013 CES Brand Matters Keynote to Focus on the Cloud

The Consumer Electronics Association (CEA)® today announced that executives from American Express, AT&T, Coca-Cola, Salesforce.com, Samsung and Unilever will join the Brand Matters keynote at the 2013 International CES®. Owned and produced by CEA, the 2013 CES is the world’s largest annual innovation event and is scheduled for January 8-11 in Las Vegas.

“The nearly 5,000 advertising and marketing executives in attendance at last year’s CES demonstrate the importance of brands on the CE stage. These Brand Matters keynote speakers have proven themselves as marketing leaders whom others can learn from,” said Karen Chupka, senior vice president, events and conferences, CEA. “We are pleased to welcome these luminaries and can’t wait to hear how cloud technology is creating new opportunities for reaching their consumers.”

The Brand Matters keynote brings together executives from the world’s top brands to discuss how technology and digital platforms are impacting marketing and brand strategy on a global scale. For years, CMOs and CEOs from names like Akamai, Facebook, GE, Hyundai, Microsoft, Walmart, IPG and WPP have shared their vision on keynote panels at CES.

Moderated by Michael Kassan, chairman and CEO of MediaLink, the Brand Matters keynote focuses on “Marketing in the Cloud.” Kicking off with a fireside chat featuring Marc Benioff, chairman and CEO of Salesforce.com, the keynote will then feature a spirited panel discussion, featuring top marketers, on the benefits of the cloud to connect with consumers. The keynote is scheduled for 11 a.m. Wednesday, January 9 in the LVH Theater.

“Brand Matters at CES has become a tent pole event for the media and marketing industry. It allows brands to witness the latest in technology innovation and the human behaviors enabled by connected devices,” said Kassan. “The keynote this year speaks to one of the most salient trends in marketing — how to harness software innovation to derive insights and improve marketing performance.”

This year’s Brand Matters keynote will feature:

Marc Benioff is chairman and CEO of Salesforce.com. He founded the company in 1999, with a vision to create an on-demand information management service that would replace traditional enterprise software technology. He is regarded as one of the pioneers of cloud computing and has been instrumental in helping businesses transform by embracing social and mobile cloud technologies to connect with customers, partners and employees in new ways.

Michael Bowling is the chief marketing officer of business solutions for AT&T. He is responsible for growing strategic business services including network sourcing, mobility and IP networking. Prior to his current role, Michael was president of AT&T Mexico, responsible for managing AT&T’s relationship with Telmex, Telmex International and America Movil.

Josh Silverman is an entrepreneurial executive who has built and run some of the world’s most beloved consumer technology companies. In July 2011, he joined American Express as president of U.S. consumer services, responsible for leading the U.S. consumer card and travel businesses. His portfolio includes the company’s iconic green, gold, platinum and Centurion charge cards, its credit cards, as well as its loyalty programs like Membership Rewards and Fine Hotels & Resorts, which provides special amenities for consumers and increased business for merchants.

Joseph Tripodi is executive vice president and chief marketing and commercial officer of the Coca-Cola Company. He leads the global marketing, customer management and commercial leadership efforts of the company to develop and leverage its capabilities, brands and properties to meet the needs of consumers and customers worldwide to drive profitable growth.

Brian Wallace is vice president of strategic marketing at Samsung Telecommunications America, accountable for developing the vision and execution of the Samsung Mobile Consumer and Enterprise brand. He is responsible for all outbound Samsung mobile communications including all paid media, digital marketing, social media, product marketing, consumer relationship management, market and consumer research, and strategic partnerships.

Keith Weed is Unilever’s chief marketing and communications officer. He is also on the Unilever executive board. His role includes leading Unilever’s sustainability efforts, as well as its potable water business and the Unilever brand. He has worked for Unilever globally and regionally in a variety of general management and marketing roles.

Brand Matters is a CES program sponsored by MediaLink. It is designed to provide a customized CES experience for the advertising and marketing community. The Brand Matters program educates and assists more than 4,000 executives in navigating CES through exhibits, conference sessions, events and a SuperSession, “How are your consumers REALLY engaging with digital media?” Brand Matters provides essential insights into the changing technologies, platforms and touch points that will be critical to the future of advertising and media.

Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org and through social media: http://facebook.com/InternationalCES, http://twitter.com/IntlCES, http://blog.ce.org/.

About MediaLink:

MediaLink is a leading advisory and business development firm based in Los Angeles and New York City that provides clients with critical counsel and strategic direction on issues of marketing, advertising, media, and digital technology. MediaLink operates fluidly at the intersection of technology, marketing, commerce, and content to deliver innovative and productive solutions that meet clients’ most pressing business needs.

UPCOMING EVENTS

  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV
  • Economic Retreat
    March 8-10, 2013, Snowmass, CO

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make sm...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
As enterprises engage with Big Data technologies to develop applications needed to meet operational demands, new computation fabrics are continually being introduced. To leverage these new innovations, organizations are sacrificing market opportunities to gain expertise in learning new systems. In his session at Big Data Expo, Supreet Oberoi, Vice President of Field Engineering at Concurrent, Inc., discussed how to leverage existing infrastructure and investments and future-proof them against e...
Collecting data in the field and configuring multitudes of unique devices is a time-consuming, labor-intensive process that can stretch IT resources. Horan & Bird [H&B], Australia’s fifth-largest Solar Panel Installer, wanted to automate sensor data collection and monitoring from its solar panels and integrate the data with its business and marketing systems. After data was collected and structured, two major areas needed to be addressed: improving developer workflows and extending access to a b...
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackI...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS soluti...
The DevOps Institute (DOI) launched on Monday with the mission of serving as the premier source for aligning industry standard quality DevOps training and examination services for enterprise IT. The Institute is led by a Board of Regents who will oversee DOI’s offerings in an effort to codify and promote DevOps’ best practices and standards that enable enterprise IT to deliver more value faster to their customers. The initial Board of Regents includes Gene Kim, Lori MacVittie, Sanjeev Sharma, ...
Cryptography has become one of the most underappreciated, misunderstood components of technology. It’s too easy for salespeople to dismiss concerns with three letters that nobody wants to question. ‘Yes, of course, we use AES.’ But what exactly are you trusting to be the ultimate guardian of your data? Let’s face it – you probably don’t know. An organic, grass-fed Kobe steak is a far cry from a Big Mac, but they’re both beef, right? Not exactly. Crypto is the same way. The US government require...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT transformation?
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
MeriTalk, a public-private partnership focused on improving the outcomes of government IT, today announced the results of its new report, "The Agile Advantage: Can DevOps Move Cloud to the Fast Lane?" The study, underwritten by Accenture Federal Services, reveals that approximately two-thirds of Feds say DevOps will help agencies shift into the cloud fast lane - improving IT collaboration and migration speed. But help is needed, with 66 percent saying that their agency needs to move IT services ...
Red Hat, Inc. has announced Red Hat JBoss Enterprise Application Platform (JBoss EAP) 6.4 and introduced expanded benefits for JBoss EAP subscribers deploying their Java applications in hybrid cloud environments. Enterprises are under pressure to deliver new applications fast; however, many factors, including rigid proprietary stacks, inflexible licensing agreements, and cultural silos in IT can prevent enterprises from achieving the agility they need to stay competitive. Enterprises are incre...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...