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@CloudExpo Authors: Dana Gardner, Liz McMillan, John Mancini, Pat Romanski, Roger Strukhoff

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SDL Honoured with a 2012 Commendation of Merit by the Society for New Communications Research

SDL recognised for pioneering use of social media and internet communications

MAIDENHEAD, UNITED KINGDOM -- (Marketwire) -- 12/10/12 -- SDL (LSE:SDL) the leader in Global Information Management, is pleased to announce that it is the recipient of a 2012 SNCR Commendation of Merit for Technology Innovation in External Communications & Communities by the Society for New Communications Research Excellence in New Communications Awards program. The prestigious awards program honors individuals and organizations that are pioneering the use of social media and Internet communications technologies (ICT).

SDL BeGlobal® is a cloud platform for real-time, automated translation that enables new communication via a secure web application. Companies are enabled to improve multilingual communication efficiency and productivity by empowering users to automatically translate numerous types of content at a trusted level of quality. With trusted automated translation, powered by the cloud, companies can afford to publish all content across multiple languages so more end-customers are enabled to find timely, relevant information in their preferred language. This enablement of external communication can help increase sales, reduce costs, increase brand loyalty, and improve customer satisfaction.

"We are honored to recognise SDL through this awards program," commented SNCR Senior Fellow Paul Gillin, chair of the SNCR Excellence Awards committee.

"It is with great pleasure that SDL BeGlobal has received a Commendation of Merit for Technology Innovation," said Tim McManus, Senior Vice President of products for SDL's Language Technologies Division. "SDL is delighted to be recognized for our success in providing this further innovation to the language industry."

Award nominations were submitted as case studies, and reviewed by a panel of SNCR Fellows. All the winning case studies will be published on http://sncr.org.

About the Society for New Communications Research

The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.

About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich their customers' experience. SDL's enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures, channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. For more information, visit www.sdl.com.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony.

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