|By Business Wire||
|December 10, 2012 01:32 PM EST||
Salesforce.com (NYSE:CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that Obama for America’s winning 2012 presidential campaign tapped Salesforce for many functions central to its 2012 operations. With the Salesforce Service Cloud, Salesforce Chatter and Salesforce Platform, President Barack Obama’s successful campaign powered its constituent correspondence, contact center, battleground state budget management and surrogate event management functions. Hundreds of campaign workers and volunteers took advantage of the flexibility and massive scalability of salesforce.com’s cloud computing platform to manage and respond to 5.7 million voter inquiries and 1.5 million voter contact records over a span of 13 months, including an enormous Election Day spike of 80,000 inquiries in a single day.
Comments on the News:
- “Key to the campaign’s success was a technology platform that allowed us to engage with constituents and make data-driven decisions in real time,” said Michael Slaby, chief information and innovation officer, Obama for America. “In addition, Salesforce massively scaled to meet our real-time engagement and decision-making needs.”
- “The Obama campaign represented as talented a group of technology innovators working together that has ever been assembled,” said Vivek Kundra, executive vice president, emerging markets, salesforce.com. “We’re honored they chose salesforce.com’s social and mobile cloud technologies to deliver so many different solutions that were central to the first campaign built for the social era.”
Salesforce Massively Scales and Helps the Obama Campaign Win
The Obama team needed to rapidly deploy a solution that would massively scale without purchasing or maintaining costly software, hardware or infrastructure. Speed, scale and cost were key factors in its decision to choose the enterprise cloud leader, salesforce.com. Salesforce.com’s social, mobile and cloud technologies powered these mission-critical functions of the President’s winning campaign:
Constituent Correspondence: The campaign turned to the Service
Cloud to manage 5.7 million voter inquiries over a period of just 13
months, averaging more than 14,000 inquiries per day and peaking at
80,000 inquiries in a single day on Election Day.
- The campaign deployed the Service Cloud to manage millions of incoming pieces of correspondence via email and the Web that were then classified, tagged and organized according to the interests, needs, or requests of the correspondents, who contacted the campaign about polling locations, the President’s policy positions, donations, and hundreds of other topics.
- Hundreds of volunteers were given access to the app via the Salesforce Platform’s field-level security, where they reviewed each inquiry and tagged those requiring resolution.
- Stories about how the President’s policies had personally affected constituents were submitted into Salesforce. Automated workflow allowed staff to nominate promising stories for further promotion. One story submitted online was highlighted in President Obama’s speech at the Democratic National Convention.
- Contact Center: The Obama campaign selected the Service Cloud to power its contact center because it needed to move with tremendous speed, getting hundreds of volunteers instantly ramped up as the campaign’s primary contact center agents. Volunteers from around the country logged into the Service Cloud and, using VoIP technology, became instant contact center agents able to respond to millions of voters from across the country. Deploying the Service Cloud’s visual workflow and call scripting features, the Obama campaign enabled its volunteers to resolve inquiries quickly.
- State Campaigns Budget Management: Distributing scarce resources among the 50 states is critical in any campaign. A custom app built on the Salesforce Platform tracked “committed” and “actual” budget data from the states in real time, allowing state directors to maximize resources coming from the campaign and powering dashboards at campaign headquarters that allowed the finance team to make more strategic spending decisions. All of the collaboration in this app was powered by Salesforce Chatter, the #1 enterprise social network and the standard for how businesses and organizations collaborate. Chatter’s social networking features such as profiles, real-time feeds and trending topics combined with the information and processes in Salesforce helped the Obama campaign collaborate around information in the budgeting app and make vital decisions more quickly.
- Surrogate Engagement and Event Management: Among the more difficult tasks for a presidential campaign is managing speaking requests and tracking appearances of thousands of individuals who serve as official campaign surrogates. More than 4,000 individuals requested to speak on behalf of the President’s campaign during the 2012 election and the list included everyone from grassroots Democratic Party activists to some of America’s most well-known celebrities from business, entertainment and politics. To successfully manage this daunting task, the Obama campaign developed another custom app on the Salesforce Platform. Using custom objects, the campaign designed an app that managed the vetting process for thousands of potential surrogates and tracked their appearances and created itineraries for more than 7,000 events across the country.
Businesses and Government Agencies Trust Salesforce to Build Their Social Front Office
More than 100,000 companies and government agencies including Burberry, GE Capital and the Texas Department of Information Resources have successfully deployed Salesforce technologies to connect with their customers, constituents, partners and employees in entirely new ways. This success extends to the public sector, where leading innovators across the U.S. federal government, as well as state and local governments in more than 90 percent of states, are using salesforce.com to transform government for the social era.
A worldwide social revolution is taking place today. There are more than 4.5 billion social network users across the globe, and they are having more than 150 million conversations every day on Facebook, Twitter, LinkedIn and more. But the social revolution is no longer just a consumer movement, it is creating a customer revolution for every business and government agnecy. Salesforce.com’s transformational cloud, social and mobile technologies are enabling businesses and government agencies to build their complete social front office. With six product lines -- Sales Cloud, Service Cloud, Marketing Cloud, Salesforce Chatter, Work.com, and the Salesforce Platform -- salesforce.com customers have the tools to unlock greater levels of productivity and growth between themselves and their customers and constituents.
Follow @Salesforce on Twitter and Suggested Tweet:
If you’d like to tweet about the Obama campaign’s winning success with Salesforce, here is a suggested tweet to send to your followers:
- Click to Tweet: How did @BarackObama’s tech dream team power key functions of the winning 2012 campaign? With @Salesforce. More: http://bit.ly/VD5W2b
- Like salesforce.com on Facebook: http://facebook.com/salesforce
- Check out salesforce.com’s blog post about Obama for America’s success with Salesforce: http://blogs.salesforce.com/company/2012/12/campaigning-in-the-cloud.html
- View demos of Salesforce and more at http://youtube.com/salesforce
Founded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com's real-time, multitenant architecture, the company's platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work and innovate.
- Grow your business with the world’s #1 sales app, Salesforce Sales Cloud
- Deliver amazing customer service with the award-winning Salesforce Service Cloud
- Listen, engage, advertise, and measure social media marketing with the Salesforce Marketing Cloud
- Achieve breakthrough collaboration and productivity with Salesforce Chatter
- Align, motivate and drive performance with Salesforce Work.com
- Build social and mobile cloud apps on the Salesforce Platform and extend success with the world’s leading enterprise app marketplace, the AppExchange
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Nov. 23, 2014 07:30 PM EST Reads: 1,647
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Nov. 23, 2014 12:30 PM EST Reads: 1,326
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Nov. 23, 2014 11:00 AM EST Reads: 1,289
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Nov. 23, 2014 08:00 AM EST Reads: 1,410
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Nov. 23, 2014 07:45 AM EST Reads: 1,438
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Nov. 23, 2014 02:00 AM EST Reads: 1,183
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Nov. 22, 2014 10:00 PM EST Reads: 1,313
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Nov. 22, 2014 08:00 PM EST Reads: 1,511
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
Nov. 22, 2014 06:45 PM EST Reads: 1,300
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Nov. 22, 2014 05:45 PM EST Reads: 1,426
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Nov. 22, 2014 05:30 PM EST Reads: 1,263
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
Nov. 22, 2014 05:30 PM EST Reads: 1,420
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
Nov. 21, 2014 09:15 PM EST Reads: 1,351
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Nov. 21, 2014 08:00 PM EST Reads: 1,420
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Nov. 21, 2014 08:00 PM EST Reads: 1,356
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 21, 2014 07:00 PM EST Reads: 1,271
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 20, 2014 10:30 PM EST Reads: 1,314
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Nov. 20, 2014 09:00 PM EST Reads: 1,498
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
Nov. 20, 2014 07:00 PM EST Reads: 1,169