Welcome!

Cloud Expo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Roger Strukhoff, Dana Gardner

Related Topics: SOA & WOA, Java, .NET, Virtualization, Web 2.0, Cloud Expo

SOA & WOA: Article

Embarcadero Expands Their Stable of Tools

Multi-device tool architecture from Embarcadero primes pump for accelerated enterprise mobile development for 2013

The modern class of C and C++ tools are workhorses of PC applications development. And Objective-C tools have proven the rapid application development means of choice for native mobile development for iOS and Mac OS X.

So wouldn't it be nice to let the developers with the skills and proficiency in building native applications for the prominent enterprise computing clients of yesteryear (like Windows) gain ease in bringing better apps to all the mobile and fat client types demanded for the foreseeable future?

Embarcadero Technologies thought so, and long enough ago that they began re-architecting their compiler and C++ Builder development architecture in time to now provide write-once, run-natively-anywhere-that-counts benefits. [Disclosure: Embarcadero Technologies is a sponsor of BriefingsDirect podcasts.]

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

And now is when it really counts, with the advent of Windows 8, growing Mac OS X use and exploding sales of iOS and Android clients.

Embarcadero on Monday made generally available C++Builder XE3, which allows a common development effort to natively target -- using a new 64-bit compiler -- Windows 8, Mac OS X and Intel (not yet ARM) clients. And coming this summer, the same compiler outputs to run those same apps natively on iOS and Android mobile clients. ARM support comes at end of 2013.

What's more, more of the Embarcadero stable of tools and IDEs will leverage the architecture. So more tools to build more apps once that run on more devices natively. The compiler architecture is extensible to make more tools that make more code more extensible to more platforms. Almost rhymes.

Vision to close chasms

The vision to bridge the long-standing chasm between mobile and full client environments -- never mind the Windows-Mac chasm -- came as Embarcadero acquired the CodeGear technology set from Borland back in 2008. Embarcadero said it immediately set out to build C++Builder XE3 then, to allow one code effort for many more targets.

"The old way of supporting multiple platforms was not practical," said Michael Swindell, Senior Vice President of Marketing and Product Management at Embarcadero in San Francisco. That old way included highly redundant and costly development to target different platforms. The old way forced ISVs and enterprises to make guesses about which clients to target, despite an extremely dynamic market and fast-changing users preferences.

"We needed to re-organize for a multi-client world," said Swindell. He said that ISVs and developers can hedge their bets by using C++Builder XE3 now, with the knowledge the same code will be able to quickly tuned and deployed in Q3 of this year on iOS and Android.

And there are some additional synergies that should appeal to the commercial ISVs.

The common mantra behind Delphi and C++ Builder, as well as any RAD IDE, of course, is to make less code to more work fast. C++Builder XE3 takes that a big step further by applying Embarcadero's agile benefits to a common architecture supporting the major IDEs to deliver cross-client platform development on all the major targets. Full Delphi support on the new C++Builder XE3 underlying architecture comes this spring, with all the Delphi database connectivity and web services support built in.

And there are some additional synergies that should appeal to the commercial ISVs. The C++Builder XE3 architecture is already "app store ready," enabling ease in bringing the apps to Apple and Google app stores. But for enterprises, Embarcadero is also developing synergies between its AppWave capabilities and C++Builder XE3 so that enterprises too can gain a streamlined means to deploy the apps for PCs, Macs and iOS and Android uses from an AppWave app store. Expect that in the fall, said Swindell.

So the net-net on this from my perspective is that Embarcadero has primed the pump for accelerated enterprise mobile development for 2013. And, it's given developers with C and C++ skills the means to build and deploy via app stores mobile apps on-demand, via subscription models, even inside enterprises. It also means that apps can be designed with common logic and requirements and then delivered on multiple devices, so workforces can use those apps anywhere, anytime. Very powerful.

Best of mobile to enterprise

In essence, this brings what we have come to like about consumer and entrainment and web apps -- but to the workplace on all relevant platforms natively -- in a way that's not too complicated, costly or time-consuming.

I'm not seeing that in any comprehensive way from Microsoft, Apple or Google, nor from any PaaS development offerings in the market.

I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model.

And so I would expect that PaaS-hungry providers may look to OEM or otherwise license the C++Builder XE3 technology to bring to a cloud deployment model, and to better cross the PC-Mac divide, and to consolidate new apps development for all uses.

The C and C++ IDE tools and C++Builder XE3 technology, incidentally, need not only run on-premises. Embarcadero is exploring the means to make it all cloud-based, and to make tool clients using HTML5. A hybrid future for such multi-device development can't be too far off.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

Cloud Expo Latest Stories
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore’s Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at 15th Cloud Expo, Mason Katz, CTO and co-founder of StackIQ, to discuss how infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.