Welcome!

Cloud Expo Authors: ITinvolve Blog, Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz

News Feed Item

Inc. 500 CEOs Slaughter Fortune 500(C) CEOs in Social Media Usage

79 Percent of Inc. 500 CEOs Have a Social Media Presence, While 70 Percent of Fortune 500 CEOs Are Completely Absent on Social Media

SILICON SLOPES, UT--(Marketwire - December 11, 2012) -  CEOs at Inc. 500 companies are significantly more active on social media channels than their FORTUNE 500© counterparts, according to a new study conducted by Domo and CEO.com, an online resource that lets busy executives stay up to date on the latest news and best practices in business management.

The 2012 Social CEO Showdown, which was created to compare and contrast the
social media habits of CEOs from the Inc. 500 and the Fortune 500, revealed that Inc. 500 CEOs are 13 times more likely to be active on Twitter than CEOs at America's largest companies. Inc. 500 CEOs are also 5.3 times more likely to be on Facebook, 3 times more likely to be on LinkedIn, 15 times more likely to be on Google Plus, and 4.8 times more likely to blog.

All told, 79 percent of Inc. 500 CEOs have a social presence on at least one network. By comparison, 30 percent of Fortune 500 CEOs have a social media presence.

However, in terms of Klout scores, which measure the influence of individuals based on various social media data points, CEOs at the largest companies rank 28.5 percent higher than their fast-growth counterparts. Similarly, Fortune 500 CEOs who are on Twitter have more than 4 times the number of followers than Inc. 500 CEOs. These findings suggest that CEOs of America's largest companies still have enormous power in the social world, but are not doing enough to take advantage of their position.

"We already assumed CEOs at small, fast-growth companies put more stock in social media than CEOs of large multinational corporations -- what we didn't know was how overwhelming the difference would be," said Josh James, founder and CEO of Domo. "CEOs at large corporations are missing out on a tremendous opportunity. In today's hyper-connected world, CEOs who embrace social media will be the ones who create the most value for their organizations and lead their companies to even greater heights. In that respect, the future looks brightest for the CEOs of the Inc. 500."

Notable findings from the Study:

  • 121 Inc. 500 CEOs (29.1%) have registered for Twitter, compared with 19 Fortune 500 CEOs (3.8%).
  • 168 Inc. 500 CEOs (40.4%) are on Facebook, compared with just 38 Fortune 500 CEOs (7.6%).
  • 323 Inc. 500 CEOs (77.6%) have LinkedIn profiles, versus 129 Fortune 500 CEOs (26%) with LinkedIn profiles.
  • Fortune 500 CEOs have an average Klout score of 59, while Inc. 500 CEOs have an average score of 46.
  • 4 Fortune 500 CEOs (.8%) are on Google Plus, compared to 50 Inc. 500 CEOs (12%)
  • 6 Inc. 500 CEOs have Pinterest accounts, while 0 Fortune 500 CEOs are on Pinterest.
  • 7 Inc. 500 CEOs maintain their own blogs, while only 1 Fortune 500 CEO maintains own blog.

About the Survey
Over the course of several months in the summer of 2012, CEO.com searched for every Inc. 500 and Fortune 500 CEO on each of the major social networks. Given the large number of phony accounts on social networks, CEO.com's criteria for verifying the legitimacy of these accounts included the following:

  • Accurate profile descriptions
  • Relevant and believable content and posts
  • Decent quality (or number) of followers
  • Accounts maintained on behalf of the CEO and not fans

About CEO.com
When Josh James was CEO of Omniture, he was always looking for stories and inspiration that would help him become a more effective leader. He wanted a resource to help him and other executives stay up to date with what's happening at the C-level across top industries. He started CEO.com to be that resource. CEO.com delivers the latest news and best practices in business management all in one place. CEO.com is sponsored by Domo.

About Domo
Domo is a cloud-based executive management platform that redefines the business intelligence (BI) market and transforms the way business is managed. Domo gives users direct, real-time access to all the business information they care about, all in one place.

With $63 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark Capital, Andreessen Horowitz, IVP, Ron Conway and David Lee of SV Angel, Hummer Winblad, plus the who's who of SaaS and Internet technology.

Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, Linkedin, MLB.com, Omniture, Salesforce.com and SAP.

Companies wanting to sign up for a demo and see how Domo can help transform the way they manage their business can do so at domo.com.

Image Available: http://www.marketwire.com/library/MwGo/2012/12/10/11G003081/Infographic-Social-CEO-Showdown-345689923684.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Eighty-five percent of companies store information in some sort of unstructured manner. In this demo at 15th Cloud Expo, Mark Fronczak, Product Manager at Solgenia, discussed their enterprise content management solution, which was created to help companies organize and take control of their digital assets.
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Fundamentally, SDN is still mostly about network plumbing. While plumbing may be useful to tinker with, what you can do with your plumbing is far more intriguing. A rigid interpretation of SDN confines it to Layers 2 and 3, and that's reasonable. But SDN opens opportunities for novel constructions in Layers 4 to 7 that solve real operational problems in data centers. "Data center," in fact, might become anachronistic - data is everywhere, constantly on the move, seemingly always overflowing. Net...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at ...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
CA Technologies released a new study – “DevOps: The Worst-Kept Secret to Winning in the Application Economy” – that reveals that 82% of enterprises in Asia Pacific and Japan (APJ) already have or plan to adopt a DevOps strategy, a 12 point increase from last year’s figure of 70%. DevOps is a methodology which helps foster collaboration between the teams that create and test applications (Dev) with those that maintain them in production environments (Ops). Vanson Bourne conducted the survey with...
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
NuoDB just introduced the Swifts 2.1 Release. In this demo at 15th Cloud Expo, Seth Proctor, CTO of NuoDB, Inc., discussed why scaling databases in the cloud is challenging, why building your application on top of the infrastructure that is designed with this in mind makes a difference, and what you can do with NuoDB that simplifies your programming model, your operations model.
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...