Welcome!

Cloud Expo Authors: Jerry Melnick, Liz McMillan, Elizabeth White, Esmeralda Swartz, Michelle Drolet

News Feed Item

Inc. 500 CEOs Slaughter Fortune 500(C) CEOs in Social Media Usage

79 Percent of Inc. 500 CEOs Have a Social Media Presence, While 70 Percent of Fortune 500 CEOs Are Completely Absent on Social Media

SILICON SLOPES, UT--(Marketwire - December 11, 2012) -  CEOs at Inc. 500 companies are significantly more active on social media channels than their FORTUNE 500© counterparts, according to a new study conducted by Domo and CEO.com, an online resource that lets busy executives stay up to date on the latest news and best practices in business management.

The 2012 Social CEO Showdown, which was created to compare and contrast the
social media habits of CEOs from the Inc. 500 and the Fortune 500, revealed that Inc. 500 CEOs are 13 times more likely to be active on Twitter than CEOs at America's largest companies. Inc. 500 CEOs are also 5.3 times more likely to be on Facebook, 3 times more likely to be on LinkedIn, 15 times more likely to be on Google Plus, and 4.8 times more likely to blog.

All told, 79 percent of Inc. 500 CEOs have a social presence on at least one network. By comparison, 30 percent of Fortune 500 CEOs have a social media presence.

However, in terms of Klout scores, which measure the influence of individuals based on various social media data points, CEOs at the largest companies rank 28.5 percent higher than their fast-growth counterparts. Similarly, Fortune 500 CEOs who are on Twitter have more than 4 times the number of followers than Inc. 500 CEOs. These findings suggest that CEOs of America's largest companies still have enormous power in the social world, but are not doing enough to take advantage of their position.

"We already assumed CEOs at small, fast-growth companies put more stock in social media than CEOs of large multinational corporations -- what we didn't know was how overwhelming the difference would be," said Josh James, founder and CEO of Domo. "CEOs at large corporations are missing out on a tremendous opportunity. In today's hyper-connected world, CEOs who embrace social media will be the ones who create the most value for their organizations and lead their companies to even greater heights. In that respect, the future looks brightest for the CEOs of the Inc. 500."

Notable findings from the Study:

  • 121 Inc. 500 CEOs (29.1%) have registered for Twitter, compared with 19 Fortune 500 CEOs (3.8%).
  • 168 Inc. 500 CEOs (40.4%) are on Facebook, compared with just 38 Fortune 500 CEOs (7.6%).
  • 323 Inc. 500 CEOs (77.6%) have LinkedIn profiles, versus 129 Fortune 500 CEOs (26%) with LinkedIn profiles.
  • Fortune 500 CEOs have an average Klout score of 59, while Inc. 500 CEOs have an average score of 46.
  • 4 Fortune 500 CEOs (.8%) are on Google Plus, compared to 50 Inc. 500 CEOs (12%)
  • 6 Inc. 500 CEOs have Pinterest accounts, while 0 Fortune 500 CEOs are on Pinterest.
  • 7 Inc. 500 CEOs maintain their own blogs, while only 1 Fortune 500 CEO maintains own blog.

About the Survey
Over the course of several months in the summer of 2012, CEO.com searched for every Inc. 500 and Fortune 500 CEO on each of the major social networks. Given the large number of phony accounts on social networks, CEO.com's criteria for verifying the legitimacy of these accounts included the following:

  • Accurate profile descriptions
  • Relevant and believable content and posts
  • Decent quality (or number) of followers
  • Accounts maintained on behalf of the CEO and not fans

About CEO.com
When Josh James was CEO of Omniture, he was always looking for stories and inspiration that would help him become a more effective leader. He wanted a resource to help him and other executives stay up to date with what's happening at the C-level across top industries. He started CEO.com to be that resource. CEO.com delivers the latest news and best practices in business management all in one place. CEO.com is sponsored by Domo.

About Domo
Domo is a cloud-based executive management platform that redefines the business intelligence (BI) market and transforms the way business is managed. Domo gives users direct, real-time access to all the business information they care about, all in one place.

With $63 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark Capital, Andreessen Horowitz, IVP, Ron Conway and David Lee of SV Angel, Hummer Winblad, plus the who's who of SaaS and Internet technology.

Domo's founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, Linkedin, MLB.com, Omniture, Salesforce.com and SAP.

Companies wanting to sign up for a demo and see how Domo can help transform the way they manage their business can do so at domo.com.

Image Available: http://www.marketwire.com/library/MwGo/2012/12/10/11G003081/Infographic-Social-CEO-Showdown-345689923684.jpg

Media Contact
Julie Kehoe
VP of Communications
Julie.Kehoe@domo.com
914-374-8622

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.