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Cloud Bridges Gap Between Your Mobile's SIM Card and Your Money

Cloud Bridges Gap Between Mobile and Money

What happens when you cross a SIM Card and a Credit Card? You get SmartPass the new cloud based NFC-based payment system that allows cashless payments via the users smartphone.

Developed as a joint venture of both Visa and Vodafone and recently unveiled in Australia, SmartPass is essentially an app. It is available to all smartphones on the Vodafone network that are equipped with Near Field Communication (NFC) capability. Most mid to high end smartphones purchased over the past year would have NFC.

In addition to downloading the app you would need to order an NFC SIM card from Vodafone. The SIM card and the App work together with a cloud based user account that tops itself up from the users Visa or MasterCard before a payment.

The new technology can be used on the high-street as it uses payWave, a type of receiver which is currently installed in more than 100,000 locations across Australia. Large chains such as Woolworths and McDonalds are among the many retailers where this new technology can be used to make payments.

Australia is currently the payWave world leader. Visa’s director of innovation, Ben Pfisterer commented “Last month we saw 40 per cent growth in payWave transactions and we’ve seen over 25 per cent growth for over a year, month-on-month.”

Despite down under being the world leader in NFC payment, it is still a relatively new concept. “The exciting thing is that when I use it, nine times out of ten I get stopped by the merchant who says, ‘Oh my goodness, what was that? Where do I get it from?” added Pfisterer.

With most new smartphones now equipped with NFC technology, it’s only a matter of time before innovative NFC systems start to penetrate on a more global scale.

More Stories By Fion McCormack

An all-round techie, has worked in a multidisciplinary marketing and design agency as a graphic/web designer for three years and has a strong background in multimedia. In 2011 he took on the role as an SEO and Social Media Specialist. As one of its founders, Fion currently writes articles and produces multimedia content for Gizmobird as well as providing SEO and SMO expertise. Fion also has ample experience writing about SIM only Plans and he own a SIM only deals comparison website.

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