Welcome!

Cloud Expo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Kira Makagon, Sematext Blog

News Feed Item

Aframe Helps Indie Filmmakers at Laboratory Deliver Same-Day Dailies Worldwide Using Cloud Computing

Aframe, the cloud video production platform company, announced that Laboratory in New York used Aframe’s professional video management service to deliver dailies of the soon to debut indie film “The Birder’s Guide to Everything” literally the same day – a breakthrough for global film and TV production teams. In the fierce competition to achieve stunning creative, Aframe’s ability to ingest, store, transcode, and deliver a link to a full day’s high-res footage to a 20-person team, in just hours let the artists focus on their art. After years of teams tolerating the delivery of raw footage from location shoots via overnight shipments a day or two later, Aframe’s private cloud finally made the term “dailies” true to its name.

A quirky coming of age film featuring Academy Award winner Ben Kingsley, “The Birder’s Guide to Everything” is a feature-length adaptation of the 2008 short “Aquarium” by director Rob Meyer, which won an honorable mention from the Sundance Film Festival. After spotting what he thinks is an extinct duck, a high school sophomore and bird enthusiast persuades two dorky buddies and the “new girl in school” to join him on a quest to locate the mysterious bird. Adventure ensues as the teen comes to terms with painful aspects of his family life.

During 21 days of shooting north of New York City, post house Sixteen19 processed and uploaded dailies to Aframe where they would be securely stored and accessible to all authorized team members. Within hours, a link to an H264 proxy copy of the footage was emailed to 20 collaborators on the film. This avoided the costly, time consuming practice of shipping HD disks overnight would arrive the next day or later, often too late to make fine yet vital adjustments to potential for costly-reshoots.

Using Aframe, Laboratory now had an easy and efficient means for everyone to view each day’s raw footage and make important decisions on production or acting nuances immediately with the next day’s takes. Collaborators could access footage anywhere, anytime, without the need for dedicated, costly on-premises systems, with one co-producer even viewing dailies on his iPad while working in Qatar.

“I’ve been waiting for this type of solution for a decade, and to me Aframe is simply genius,” said Dean Winkler, co-founder of Laboratory and post-production and VFX supervisor for “Birder’s Guide.” “Digital storage is a huge problem, with everyone throwing valuable hard drives into some carton in an insecure back room, which are painful and time-consuming to sift through and store, let alone share. With Aframe, we store the master in a secure cloud and let everyone look at H264 proxies immediately and at their convenience – making better use of otherwise idle time and getting the footage out when it can make the greatest impact.”

“We’re creating this film on a tight budget, and Aframe not only saved us money distributing dailies but was also a far better solution than using physical media,” Winkler continued. “Once you use Aframe, I can’t imagine you’d ever want to go back.”

Thousands of TV and film producers, corporate video department members, advertising agency members and post-production teams rely on Aframe’s private cloud network to the US and UK including the BBC, MTV, Blink Films, Discovery Channel, Veria Living and more. Aframe’s highly secure, exceptionally fast cloud allows professional video creators to share, search and collaborate without on-site equipment or full-time staff – anywhere, anytime – requiring only an internet connection.

“We applaud Laboratory and the “Birder’s Guide team for proving you don’t need a big budget or a big staff to make a bold move into the future and achieve the hyper-efficiency that comes from working smarter,” said David Peto, CEO and co-founder of Aframe.

About Aframe

Aframe is a web-based service designed to liberate the video industry by providing a shared, secure space for production companies, broadcasters, marketing agencies, corporate marketing departments, and any business or individual working with the moving image. Using Aframe, producers can plan, create content, collaborate, store, edit, distribute and make footage searchable. Aframe aims to take the blood, sweat and tears out of content creation, without needing equipment or full-time staff, and only requiring an internet connection.

For more information about Aframe visit aframe.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.