Welcome!

@CloudExpo Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Aruna Ravichandran

News Feed Item

VoodooVox Inc. Receives Conditional Approval for CNSX Listing and Provides Corporate Update

TORONTO, ONTARIO -- (Marketwire) -- 12/11/12 -- VoodooVox Inc. ("VoodooVox" or the "Company"), (TSX:VVX) is pleased to announce that it has received conditional approval to list its common shares and previously listed debentures on the Canadian National Stock Exchange ("CNSX") and anticipates that trading on the CNSX will commence on December 13, 2012. The Company will stop trading on the TSX as previously announced.

CNSX is a cost effective, innovative stock exchange for trading the securities of public companies. CNSX's market model matches enhanced disclosure and streamlined issuer regulation with leading edge technology to meet the needs and characteristics of public companies such as VoodooVox, their investors and investment dealers. This model, combined with comprehensive regulatory oversight, provides an efficient new marketplace for VoodooVox that fosters integrity, transparency and liquidity for trading securities.

CNSX is recognized by the Ontario Securities Commission ("OSC") and is subject to OSC regulatory requirements.

Corporate Update: Retooling for high growth

VoodooVox changed its business model at the end of 2011 from a project-based solutions company to a managed service Mobile Advertising Network. The two acquisitions completed at the end of 2011 and the start of 2012 (UpSnap Services LLC and VoodooVox, Inc.), were part of this strategy. Through these acquisitions the Company acquired key assets needed to support the new business model, namely mobile advertising relationships and the analytics engine/database.

The previous business model entailed white labeling the Company's solutions to service providers in the mobile advertising eco-system; under this model revenues were project-based and recognized over a period of time. The Company sold its solutions to "Publishers" (e.g., carriers, national search engines) and "Advertising Aggregators" (e.g., Yellow Page publishers, online advertising aggregators). The ongoing projects and potential for incremental revenues were restricted by the ability of VoodooVox's customers to successfully commercialize and product manage the offering.

The Company determined that the lack of control under its former business model was not well suited to sustainable long-term growth.

It was observed, however, that the basis for success under the former business model was predominantly related to eco-system players' ability to connect an interested "ready to transact mobile consumer" with a "merchant advertiser"; accordingly there existed a strong unfulfilled need to provide an end-to-end solution.

The Company determined that it could fulfill this need by providing a managed service and, hence, VoodooVox's Mobile Advertising Network business model emerged.

VoodooVox's Mobile Advertising Network model allows (i) Publishers the ability to do what they do best which is to publish services and applications to mobile consumers, and (ii) Advertising Aggregators the ability to do what they do best which is to provide relevant ads, coupons and offers from merchants.

Based on this strategy, the Company moved its technology to a Cloud-based service with plug in APIs for its Publishers and Advertising Aggregator customers, thereby supporting the many-to-many connections needed between these two contingents.

The Company's new focus is to provide mobile advertising and analytics managed services via its Cloud-based platform.

It is to be noted that revenues from the prior "project-based" business model had been growing slowly due to the nature of the business model (long sales cycles, long implementation cycles, customers slow to enhance), whereas the Mobile Ad Network revenues have grown more rapidly, over 200% in 2012 versus 2011. A key component of the new business model is that it is no longer limited by the speed at which service providers can successfully deploy the solution.

VoodooVox has a comprehensive and fully operational Voice and Data Mobile Advertising Managed Services product with many Publishers and Advertising Aggregators that is intended to capitalize on the global industry shift from "interrupt driven mass market traditional advertising" to "digital mobile" advertising. Research indicates that the potential for growth in this space is significant:

--  Mobile Advertising grew 89% in 2011 and reached $1.4B in the U.S. alone.
    This year U.S. Mobile Advertising is expected to grow to $2.61B. Source:
    eMarketer 

--  Global Mobile Advertising spend is expected to achieve $20B by 2015.
    Source: Gartner 

--  "Mobile Advertising is the fastest growing advertising medium on the
    planet." Source: BIA Kelsey, 2012 

In addition, VoodooVox applies Analytics to the mobile advertising process to better target the ads in order to optimize mobile advertising yield. The Company has offered this service to the market and the response has been very positive resulting in ten new contracts in 2012.

"The Company's retooling to a more flexible managed services business model is intended to allow it to capitalize on its expertise in mobile advertising and more directly expose it to this growing market," according to Michael Durance, CEO of VoodooVox. "Further, we are pleased with our recent series of funding, the significant decrease in our operational expenses, and the clarity that comes from our migration to the CNSX."

About VoodooVox Inc.

VoodooVox uses consumer analytics to provide smarter mobile advertising services via the cloud to publishers, advertisers and operators. VoodooVox, which represents the combined assets and knowledge base of three companies, namely Call Genie Inc., UpSnap Services, LLC and VoodooVox, now processes billions of advertising transactions for a marquee list of global clients and partners. Currently, VoodooVox solutions are deployed in 11 countries around the world. www.voodoovox.com.

The TSX Exchange has neither approved nor disapproved the contents of this news release.

Contacts:
VoodooVox Inc.
Alex Blodgett
403.410.6875
[email protected]
www.voodoovox.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, will go over the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, applicatio...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
Microsoft Azure Container Services can be used for container deployment in a variety of ways including support for Orchestrators like Kubernetes, Docker Swarm and Mesos. However, the abstraction for app development that support application self-healing, scaling and so on may not be at the right level. Helm and Draft makes this a lot easier. In this primarily demo-driven session at @DevOpsSummit at 21st Cloud Expo, Raghavan "Rags" Srinivas, a Cloud Solutions Architect/Evangelist at Microsoft, wi...
Containers are rapidly finding their way into enterprise data centers, but change is difficult. How do enterprises transform their architecture with technologies like containers without losing the reliable components of their current solutions? In his session at @DevOpsSummit at 21st Cloud Expo, Tony Campbell, Director, Educational Services at CoreOS, will explore the challenges organizations are facing today as they move to containers and go over how Kubernetes applications can deploy with lega...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. ANSeeN are the measurement electronics maker for X-ray and Gamma-ray and Neutron measurement equipment such as spectrometers, pulse shape analyzer, and CdTe-FPD. For more information, visit http://anseen.com/.
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...