|By Marketwired .||
|December 11, 2012 08:01 AM EST||
TORONTO, ONTARIO -- (Marketwire) -- 12/11/12 -- VoodooVox Inc. ("VoodooVox" or the "Company"), (TSX:VVX) is pleased to announce that it has received conditional approval to list its common shares and previously listed debentures on the Canadian National Stock Exchange ("CNSX") and anticipates that trading on the CNSX will commence on December 13, 2012. The Company will stop trading on the TSX as previously announced.
CNSX is a cost effective, innovative stock exchange for trading the securities of public companies. CNSX's market model matches enhanced disclosure and streamlined issuer regulation with leading edge technology to meet the needs and characteristics of public companies such as VoodooVox, their investors and investment dealers. This model, combined with comprehensive regulatory oversight, provides an efficient new marketplace for VoodooVox that fosters integrity, transparency and liquidity for trading securities.
CNSX is recognized by the Ontario Securities Commission ("OSC") and is subject to OSC regulatory requirements.
Corporate Update: Retooling for high growth
VoodooVox changed its business model at the end of 2011 from a project-based solutions company to a managed service Mobile Advertising Network. The two acquisitions completed at the end of 2011 and the start of 2012 (UpSnap Services LLC and VoodooVox, Inc.), were part of this strategy. Through these acquisitions the Company acquired key assets needed to support the new business model, namely mobile advertising relationships and the analytics engine/database.
The previous business model entailed white labeling the Company's solutions to service providers in the mobile advertising eco-system; under this model revenues were project-based and recognized over a period of time. The Company sold its solutions to "Publishers" (e.g., carriers, national search engines) and "Advertising Aggregators" (e.g., Yellow Page publishers, online advertising aggregators). The ongoing projects and potential for incremental revenues were restricted by the ability of VoodooVox's customers to successfully commercialize and product manage the offering.
The Company determined that the lack of control under its former business model was not well suited to sustainable long-term growth.
It was observed, however, that the basis for success under the former business model was predominantly related to eco-system players' ability to connect an interested "ready to transact mobile consumer" with a "merchant advertiser"; accordingly there existed a strong unfulfilled need to provide an end-to-end solution.
The Company determined that it could fulfill this need by providing a managed service and, hence, VoodooVox's Mobile Advertising Network business model emerged.
VoodooVox's Mobile Advertising Network model allows (i) Publishers the ability to do what they do best which is to publish services and applications to mobile consumers, and (ii) Advertising Aggregators the ability to do what they do best which is to provide relevant ads, coupons and offers from merchants.
Based on this strategy, the Company moved its technology to a Cloud-based service with plug in APIs for its Publishers and Advertising Aggregator customers, thereby supporting the many-to-many connections needed between these two contingents.
The Company's new focus is to provide mobile advertising and analytics managed services via its Cloud-based platform.
It is to be noted that revenues from the prior "project-based" business model had been growing slowly due to the nature of the business model (long sales cycles, long implementation cycles, customers slow to enhance), whereas the Mobile Ad Network revenues have grown more rapidly, over 200% in 2012 versus 2011. A key component of the new business model is that it is no longer limited by the speed at which service providers can successfully deploy the solution.
VoodooVox has a comprehensive and fully operational Voice and Data Mobile Advertising Managed Services product with many Publishers and Advertising Aggregators that is intended to capitalize on the global industry shift from "interrupt driven mass market traditional advertising" to "digital mobile" advertising. Research indicates that the potential for growth in this space is significant:
-- Mobile Advertising grew 89% in 2011 and reached $1.4B in the U.S. alone. This year U.S. Mobile Advertising is expected to grow to $2.61B. Source: eMarketer -- Global Mobile Advertising spend is expected to achieve $20B by 2015. Source: Gartner -- "Mobile Advertising is the fastest growing advertising medium on the planet." Source: BIA Kelsey, 2012
In addition, VoodooVox applies Analytics to the mobile advertising process to better target the ads in order to optimize mobile advertising yield. The Company has offered this service to the market and the response has been very positive resulting in ten new contracts in 2012.
"The Company's retooling to a more flexible managed services business model is intended to allow it to capitalize on its expertise in mobile advertising and more directly expose it to this growing market," according to Michael Durance, CEO of VoodooVox. "Further, we are pleased with our recent series of funding, the significant decrease in our operational expenses, and the clarity that comes from our migration to the CNSX."
About VoodooVox Inc.
VoodooVox uses consumer analytics to provide smarter mobile advertising services via the cloud to publishers, advertisers and operators. VoodooVox, which represents the combined assets and knowledge base of three companies, namely Call Genie Inc., UpSnap Services, LLC and VoodooVox, now processes billions of advertising transactions for a marquee list of global clients and partners. Currently, VoodooVox solutions are deployed in 11 countries around the world. www.voodoovox.com.
The TSX Exchange has neither approved nor disapproved the contents of this news release.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Dec. 4, 2016 07:00 PM EST Reads: 4,888
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 06:30 PM EST Reads: 535
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 4, 2016 06:30 PM EST Reads: 2,159
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 4, 2016 06:30 PM EST Reads: 2,023
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 4, 2016 06:00 PM EST Reads: 1,530
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Dec. 4, 2016 05:45 PM EST Reads: 1,504
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Dec. 4, 2016 04:45 PM EST Reads: 1,636
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 598
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 4,151
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 4, 2016 03:00 PM EST Reads: 3,249
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Dec. 4, 2016 03:00 PM EST Reads: 2,518
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 4, 2016 02:15 PM EST Reads: 1,993
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Dec. 4, 2016 02:00 PM EST Reads: 924
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 4, 2016 02:00 PM EST Reads: 1,900
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 4, 2016 02:00 PM EST Reads: 580
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 4, 2016 01:45 PM EST Reads: 2,157
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 4, 2016 01:30 PM EST Reads: 1,536
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 01:15 PM EST Reads: 630
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 01:00 PM EST Reads: 763
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 4, 2016 12:45 PM EST Reads: 2,125