Welcome!

@CloudExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, Sanjay Zalavadia, Scott Sobhani

News Feed Item

Marketo Introduces World Class Client Services to Empower Marketing Nation Professionals

Company Delivers Unmatched Support, Education and Expert Services to Drive Marketing and Sales Best Practices

SAN MATEO, Calif., Dec. 11, 2012 /PRNewswire/ --Today, Marketo, the leading provider of cloud-based marketing automation software, announced the launch of new Client Services capabilities for the Marketing Nation. Marketo Client Services empower customers to drive sustained revenue success, combining proven marketing and sales best practices with certified education and implementation professionals, enabling customers to gain immediate maximum impact.

(Photo: http://photos.prnewswire.com/prnh/20121211/SF27395)

(Logo: http://photos.prnewswire.com/prnh/20070917/AQM011LOGO)

The Marketing Nation is where people, ideas and technology come together to empower marketers across the world to succeed with marketing automation technology. The Marketing Nation taps into the rich knowledge and institutional experience of more than 2,000 of Marketo's customers and its 23,000-strong user community to support marketing professionals and accelerate the speed to achieving marketing results.

"Marketo has spent this past year creating world class Client Services capabilities to maximize customer value through our team of experts. Support, Expert Services, and Education offerings have been specifically designed to exceed the unique needs of both our global enterprise and small and medium business customers," said Jason Holmes, senior vice president of Marketo client services. "Further, we view our Preferred Services Partners as key to giving our customers flexibility to choose the best services provider for their needs and they represent a trusted resource for customer success."

"It was really important for Citrix that we find a partner that we could feel confident in and trust, and Marketo and its professional services team has absolutely become that partner. The great responsiveness and support that we receive from Marketo is refreshing, especially given our global, complex environment," said Eva Tsai, Senior Director Marketing Operations, Citrix.  "They have made sure that we've been successful, and they're continuing to make sure we're successful, and not just from a technical perspective, but from a business perspective."

The Marketing Nation Client Service capabilities now include:

  • Marketo Launch Packs and Marketo Office Hours help get small and medium business customers up and running quickly with complete pre-packaged on-boarding, self-service tutorials, over 30 course offerings, and ongoing assistance to continue the journey toward Revenue Performance Management. These offerings provide the right service to stay on budget and satisfy customer needs.
  • Marketo Expert Services give our Global Enterprise customers access to the best and brightest enterprise class consultants with more than 45,000 hours of customer experience to complement our customers' marketing, creative and technical teams. Our Expert Services create customer success based on the Marketo Drive framework and have added particularly strong capabilities in Reporting and Social Campaigns to provide ongoing expertise to ensure success with Marketo solutions.
  • Marketo Premier and Elite Support options enhance standard Support offerings to exceed the needs of Global Enterprise customers. Premier and Elite services provide Marketo's largest customers with access to named services professionals, creating a familiar and lasting relationship to define marketing goals and proactively manage to those goals together.
  • Marketo Drive is a repeatable, pre-built, scalable, implementation framework that optimizes time to value for Marketo customers. Leveraging the experience of more than 2,000 successful customer engagements, Marketo Drive standardizes the process and outcomes of implementing marketing software based on marketing and technical best practices.
  • Marketo Preferred Services Partners include Datarati, DemandGen, Innoveer, LeadMD, MarketBridge, The Pedowitz Group, Spear Marketing and Sundog. Working with Marketo, these organizations deliver complementary services based on the standardized Marketo Drive framework. This select ecosystem of partners gives customers the freedom to choose the right offerings that drive results with the confidence of a consistent delivery framework.

The introduction of Marketo Client Services capabilities marks the third time in as many months that Marketo has introduced a product or initiative to help customers get more out of their marketing efforts through the Marketing Nation. In late October, the company launched its Program Exchange to empower marketers to dramatically accelerate their practices by providing instant access to the most useful pre-built, verified marketing programs and the ability to share those programs between customers. Last month, Marketo announced the LaunchPoint™ marketing ecosystem the most complete ecosystem of marketing solutions with over 65 partners.

Hear what our customers have to say in the Marketo Client Services testimonial video.

About Marketo: Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo®marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of "America's Most Promising Companies" by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.  In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

SOURCE Marketo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Edge Hosting has announced a partnership with and the availability of CloudFlare, a web application firewall, CDN and DDoS mitigation service. “This partnership enhances Edge Hosting’s world class, perimeter layer, application (layer 7) defensive mechanism,” said Mark Houpt, Edge Hosting CISO. “The goal was to enable a new layer of customer controlled defense and compliance through the application of DDoS filters and mitigations, the web application firewall (WAF) feature and the added benefit ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
You are moving to the Cloud. The question is not if, it’s when. Now that your competitors are in the cloud and lapping you, your “when” better hurry up and get here. But saying and doing are two different things. In his session at @DevOpsSummit at 18th Cloud Expo, Robert Reeves, CTO of Datical, explained how DevOps can be your onramp to the cloud. By adopting simple, platform independent DevOps strategies, you can accelerate your move to the cloud. Spoiler Alert: He also makes sure you don’t...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
University of Colorado Athletics has selected FORTRUST, Colorado’s only Tier III Gold certified data center, as their official data center and colocation services provider, FORTRUST announced today. A nationally recognized and prominent collegiate athletics program, CU provides a high quality and comprehensive student-athlete experience. The program sponsors 17 varsity teams and in their history, the Colorado Buffaloes have collected an impressive 28 national championships. Maintaining uptime...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Commvault; Dave Landa, Chief Operating Officer at kintone; William Morrish, General Manager Product Sales at Interou...
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...