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@CloudExpo Authors: Victoria Livschitz, Pat Romanski, Lori MacVittie, Elizabeth White, Esmeralda Swartz

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Sample Digital Re-brands as DAX

Entertainment industry demand elevates cloud-based DAX production workflow platform

CULVER CITY, Calif., Dec. 11, 2012 /PRNewswire/ -- Sample Digital, the leading provider of production workflow and media asset management tools to the film and TV industry, has re-branded as DAX, LLC.

"Our primary product has always been DAX and now it's aligned with the company name," said Patrick Macdonald-King, DAX CEO, "Daily use by so many people of our platform has made DAX a household name for content creators, in the same way people 'TiVo a show,' or 'Xerox a document.' More people every day are 'Daxing' documents, video and stills every day."

Major film and TV companies actively using DAX, include such companies as Warner Bros, 20th Century Fox, CBS, Showtime, A&E Networks and Lionsgate. DAX offices have recently relocated from Hollywood to Culver City to accommodate expansion while remaining close to clients at the heart of the media universe.

"Our company has seen amazing revenue growth allowing us to add top talent at all levels to serve our expanding client base," said Macdonald-King.

The DAX name is derived from "Digital Asset Xchange" and best reflects the product, services and legacy of the company. The online platform evolved from Hollywood roots in three start-ups: DAX Solutions (digital asset management software), Digital Dailies® (the trademarked innovator of online dailies), and Sample Media Services, an encoding and digital packaging service provider. In April 2007, Sample Digital Holdings secured a major round of funding and rolled up the three companies into a new entity, focused on building a next generation end-to-end workflow product for major media producers and distributors.

Designed by leading experts and incorporating over eight years of customer feedback and research, Sample Digital rolled out its new platform DAX|D3 in April, 2009. In 2011, Sample Digital introduced DAX|MOBILE™ with iDailies® exclusively for iPad, developed to meet the industry's demand for 24/7 media consumption anywhere via iPad. After rebranding itself in December 2012, DAX is gearing up towards the release of the 4.0 version of the DAX application in January 2013.

With a view towards the growing ranks of overseas clients for its DAX platform and expanding business across global time zones, DAX pursuing a presence in China as well as a DAX office in Canada to be announced in early 2013.


DAX ( is the leading provider of targeted workflow and media asset management applications and services to companies that produce, distribute and license audio-visual and rich media content. The DAX platform is a highly-secure innovative web-based community used by most major studios and television networks for collaboration and distribution management of content during the production process, for marketing and distribution of final product, and for easily accessible library management for re-use of production elements, including video, audio, photos and documents. The company is based in Los Angeles, close to the major Hollywood studios and networks it services. Formerly Sample Digital, in 2012 the company's product became the company's brand, and DAX continues to lead the industry at center of the media universe.

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This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R).



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