Welcome!

@CloudExpo Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Mano Marks, Jason Bloomberg

News Feed Item

Unternehmen riskieren Verlust von Kunden aufgrund begrenzter mobiler Web-Strategien

LONDON, December 12, 2012 /PRNewswire/ --



Vierteljährlich veröffentlichter Metrics Report von Netbiscuits zeigt: auch wenn sich Unternehmen unter den Top 10 der meistverwendeten Mobilgeräte befinden, decken sie nur 56 % des weltweiten Datenverkehrs ab

  • In 7 von 8 Märkten sind Feature Phones für mehr Datenverkehr verantwortlich als Tablets*
  • 6 Blackberry-Geräte befinden sich in den Top 25 der meistverwendeten Geräte
  • Kindle Fire unter Top-25 Geräten für mobiles Web-Browsing in Nordamerika

Netbiscuits, der weltweit führende Anbieter von Software-Lösungen für adaptive Web-Entwicklung, gab heute bekannt, dass einige Unternehmen den Kunden unzureichende mobile Web-Erlebnisse bieten und Kunden an die Wettbewerber verlieren könnten, wenn sie keine Mobil-Strategien entwickeln, die die sich wandelnden Muster des Webzugangs oder die vielen verschiedenen Geräte, die genutzt werden, ausreichend berücksichtigen. Der vierteljährlich veröffentlichte Metrics Report von Netbiscuits zeigt, dass Unternehmen sogar dann nur noch 56 % des weltweiten Datenverkehrs abdecken, wenn sie unter den Top 10 der am häufigsten verwendeten Geräte stehen.  

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Die Web-Gewohnheiten der Mobil-Nutzer ändern sich und Websites werden über Geräte abgerufen, die nur selten von den Mobil-Strategien der Unternehmen abgedeckt sind. Auf 7 der 8 untersuchten regionalen Märkte wird mehr Datenverkehr über Feature-Phones verzeichnet als über Tablets. Dies ist für die Mobil-Strategien der Unternehmen von entscheidender Bedeutung. Diese stützen sich oft auf ihre PC-Websites für Tablets, was an sich auch eine begrenzte Strategie darstellt, da Touch- und GPS-Funktionalitäten fehlen.

Die rückläufige Nutzung von Blackberry-Geräten hat einige Firmen dazu veranlasst, die Web-Erfahrung für diese Smartphones nicht mehr weiter zu optimieren. Der Metrics Report zeigt jedoch, dass trotz des rückläufigen Trends immer noch sechs Blackberry-Geräte unter den Top 25-Geräten hinsichtlich globalen Datenverkehrs stehen, wobei sich das Blackberry 8520 auf Platz fünf befindet.

"Wenn die Unternehmen diese sich wandelnden Trends der Art und Weise, wie die Menschen das Web zugreifen, nicht berücksichtigen, könnten eine Mehrheit ihrer Kunden aufgrund langsamer, begrenzter oder gar unzureichender Erfahrungen den Anbieter wechseln und die Unternehmen würden ihre Kunden an Wettbewerber mit besseren, ansprechenderen Angeboten verlieren", so Daniel Weisbeck, CMO von Netbiscuits. "Die Unternehmen müssen sicherstellen, dass ihre Web-Anwendung oder Website eine hochwertige und maßgeschneiderte Web-Erfahrung auf allen Geräten, Browsern und Funktionen bietet, wenn sie ihre Kunden in der hart umkämpften Branche behalten wollen. Ein reaktionsfähiges Design ist hier nie genug. Reaktionsfähiges Design trägt nicht dazu bei, die Erfahrung beispielsweise durch schnellere Umwandlung, GPS und Touch-Funktionen zu verbessern."

Der Metrics Report bietet außerdem einen Überblick über die Top-Geräte-Kategorien des globalen Datenverkehrs. Die iPhone-Modelle 3G, 3GS, 4, 4S stehen mit 31 % globalen Datenanteils ganz oben, gefolgt vom Samsung GT-I9100 (Galaxy S2, Galaxy Z) mit einem Anteil von 6 % und dem Samsung GT-I9300 auf Platz drei mit 4 %.

Die Cloud-basierte, adaptive Web-Entwicklungsplattform von Netbiscuits bietet den Unternehmen die Möglichkeit, schnell und einfach eine reichhaltige mobile Web-Erfahrung anzubieten, die individuell an jedes mobile Gerät angepasst ist, unabhängig von dessen Anteil am weltweiten Datenverkehr.

Informationen zum Metrics Report

Der Metrics Report beruht auf einer Analyse des weltweiten Internet-Datenverkehrs über die Netbiscuits-Plattform im Oktober 2012. Regionale* Märkte in diesem Bericht sind Asien-Pazifik, Osteuropa, der Nahe Osten und Nordafrika, Nordamerika, Mittel- und Südamerika, Afrika südlich der Sahara sowie Westeuropa. Den gesamten Bericht finden Sie auf http://www.netbiscuits.com/mobile-web-metrics-report-2012

Informationen zu Netbiscuits

Netbiscuits ist der weltweit führende Anbieter von Software-Lösungen für adaptive mobile Web-Erfahrungen und wird von Unternehmen weltweit genutzt. Die Lösungen von Netbiscuits werden von der Cloud-basierten Netbiscuits-Plattform betrieben, Werkzeuge, mit denen Kosten, Zeit und Risiken bei der Entwicklung mobiler Web-Anwendungen reduziert werden können, um ein maßgeschneidertes und hochwertiges mobiles Nutzererlebnis auf allen mobilen und netzgebundenen Geräten zu schaffen. Mit einem weltweiten Partner-Netzwerk und dem Hosting von über 110.000 mobilen Web-Anwendungen und Websites sowie die tägliche Verwendung durch mehr als 15.000 professionelle Entwickler wird die Netbiscuits-Plattform von einem umfassenden Ökosystem an Web-Infrastruktur-Anbietern und Systemintegratoren unterstützt. Die Cloud-Plattform von Netbiscuits bietet dank branchenführender Prüf- und Erkennungs-Software sowie eingängiger Entwickler-Shortcuts effizient und sicher eine maßgeschneiderte mobile Web-Erfahrung, so dass umfangreiche Funktionen sowohl auf älteren mobilen Geräten als auch auf den neuesten Geräten und Feature-Releases erstellt und angeboten werden können. Besuchen Sie http://www.netbiscuits.com

Kontakte Öffentlichkeitsarbeit bei Netbiscuits
Deborah Thomas
Vice President, weltweite Unternehmenskommunikation
+44(0)7825-142922
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart...
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2017' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great t...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
While many government agencies have embraced the idea of employing cloud computing as a tool for increasing the efficiency and flexibility of IT, many still struggle with large scale adoption. The challenge is mainly attributed to the federated structure of these agencies as well as the immaturity of brokerage and governance tools and models. Initiatives like FedRAMP are a great first step toward solving many of these challenges but there are a lot of unknowns that are yet to be tackled. In hi...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
"Splunk basically takes machine data and we make it usable, valuable and accessible for everyone. The way that plays in DevOps is - we need to make data-driven decisions to delivering applications," explained Andi Mann, Chief Technology Advocate at Splunk and @DevOpsSummit Conference Chair, in this SYS-CON.tv interview at @DevOpsSummit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.