Welcome!

@CloudExpo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Jonathan Fries, Kevin Benedict

News Feed Item

Unternehmen riskieren Verlust von Kunden aufgrund begrenzter mobiler Web-Strategien

LONDON, December 12, 2012 /PRNewswire/ --



Vierteljährlich veröffentlichter Metrics Report von Netbiscuits zeigt: auch wenn sich Unternehmen unter den Top 10 der meistverwendeten Mobilgeräte befinden, decken sie nur 56 % des weltweiten Datenverkehrs ab

  • In 7 von 8 Märkten sind Feature Phones für mehr Datenverkehr verantwortlich als Tablets*
  • 6 Blackberry-Geräte befinden sich in den Top 25 der meistverwendeten Geräte
  • Kindle Fire unter Top-25 Geräten für mobiles Web-Browsing in Nordamerika

Netbiscuits, der weltweit führende Anbieter von Software-Lösungen für adaptive Web-Entwicklung, gab heute bekannt, dass einige Unternehmen den Kunden unzureichende mobile Web-Erlebnisse bieten und Kunden an die Wettbewerber verlieren könnten, wenn sie keine Mobil-Strategien entwickeln, die die sich wandelnden Muster des Webzugangs oder die vielen verschiedenen Geräte, die genutzt werden, ausreichend berücksichtigen. Der vierteljährlich veröffentlichte Metrics Report von Netbiscuits zeigt, dass Unternehmen sogar dann nur noch 56 % des weltweiten Datenverkehrs abdecken, wenn sie unter den Top 10 der am häufigsten verwendeten Geräte stehen.  

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Die Web-Gewohnheiten der Mobil-Nutzer ändern sich und Websites werden über Geräte abgerufen, die nur selten von den Mobil-Strategien der Unternehmen abgedeckt sind. Auf 7 der 8 untersuchten regionalen Märkte wird mehr Datenverkehr über Feature-Phones verzeichnet als über Tablets. Dies ist für die Mobil-Strategien der Unternehmen von entscheidender Bedeutung. Diese stützen sich oft auf ihre PC-Websites für Tablets, was an sich auch eine begrenzte Strategie darstellt, da Touch- und GPS-Funktionalitäten fehlen.

Die rückläufige Nutzung von Blackberry-Geräten hat einige Firmen dazu veranlasst, die Web-Erfahrung für diese Smartphones nicht mehr weiter zu optimieren. Der Metrics Report zeigt jedoch, dass trotz des rückläufigen Trends immer noch sechs Blackberry-Geräte unter den Top 25-Geräten hinsichtlich globalen Datenverkehrs stehen, wobei sich das Blackberry 8520 auf Platz fünf befindet.

"Wenn die Unternehmen diese sich wandelnden Trends der Art und Weise, wie die Menschen das Web zugreifen, nicht berücksichtigen, könnten eine Mehrheit ihrer Kunden aufgrund langsamer, begrenzter oder gar unzureichender Erfahrungen den Anbieter wechseln und die Unternehmen würden ihre Kunden an Wettbewerber mit besseren, ansprechenderen Angeboten verlieren", so Daniel Weisbeck, CMO von Netbiscuits. "Die Unternehmen müssen sicherstellen, dass ihre Web-Anwendung oder Website eine hochwertige und maßgeschneiderte Web-Erfahrung auf allen Geräten, Browsern und Funktionen bietet, wenn sie ihre Kunden in der hart umkämpften Branche behalten wollen. Ein reaktionsfähiges Design ist hier nie genug. Reaktionsfähiges Design trägt nicht dazu bei, die Erfahrung beispielsweise durch schnellere Umwandlung, GPS und Touch-Funktionen zu verbessern."

Der Metrics Report bietet außerdem einen Überblick über die Top-Geräte-Kategorien des globalen Datenverkehrs. Die iPhone-Modelle 3G, 3GS, 4, 4S stehen mit 31 % globalen Datenanteils ganz oben, gefolgt vom Samsung GT-I9100 (Galaxy S2, Galaxy Z) mit einem Anteil von 6 % und dem Samsung GT-I9300 auf Platz drei mit 4 %.

Die Cloud-basierte, adaptive Web-Entwicklungsplattform von Netbiscuits bietet den Unternehmen die Möglichkeit, schnell und einfach eine reichhaltige mobile Web-Erfahrung anzubieten, die individuell an jedes mobile Gerät angepasst ist, unabhängig von dessen Anteil am weltweiten Datenverkehr.

Informationen zum Metrics Report

Der Metrics Report beruht auf einer Analyse des weltweiten Internet-Datenverkehrs über die Netbiscuits-Plattform im Oktober 2012. Regionale* Märkte in diesem Bericht sind Asien-Pazifik, Osteuropa, der Nahe Osten und Nordafrika, Nordamerika, Mittel- und Südamerika, Afrika südlich der Sahara sowie Westeuropa. Den gesamten Bericht finden Sie auf http://www.netbiscuits.com/mobile-web-metrics-report-2012

Informationen zu Netbiscuits

Netbiscuits ist der weltweit führende Anbieter von Software-Lösungen für adaptive mobile Web-Erfahrungen und wird von Unternehmen weltweit genutzt. Die Lösungen von Netbiscuits werden von der Cloud-basierten Netbiscuits-Plattform betrieben, Werkzeuge, mit denen Kosten, Zeit und Risiken bei der Entwicklung mobiler Web-Anwendungen reduziert werden können, um ein maßgeschneidertes und hochwertiges mobiles Nutzererlebnis auf allen mobilen und netzgebundenen Geräten zu schaffen. Mit einem weltweiten Partner-Netzwerk und dem Hosting von über 110.000 mobilen Web-Anwendungen und Websites sowie die tägliche Verwendung durch mehr als 15.000 professionelle Entwickler wird die Netbiscuits-Plattform von einem umfassenden Ökosystem an Web-Infrastruktur-Anbietern und Systemintegratoren unterstützt. Die Cloud-Plattform von Netbiscuits bietet dank branchenführender Prüf- und Erkennungs-Software sowie eingängiger Entwickler-Shortcuts effizient und sicher eine maßgeschneiderte mobile Web-Erfahrung, so dass umfangreiche Funktionen sowohl auf älteren mobilen Geräten als auch auf den neuesten Geräten und Feature-Releases erstellt und angeboten werden können. Besuchen Sie http://www.netbiscuits.com

Kontakte Öffentlichkeitsarbeit bei Netbiscuits
Deborah Thomas
Vice President, weltweite Unternehmenskommunikation
+44(0)7825-142922
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...