Click here to close now.




Welcome!

@CloudExpo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Kevin Jackson, Sanjay Zalavadia

News Feed Item

Les entreprises risquent de perdre des clients en cas de stratégie Web mobile limitée

LONDRES, December 12, 2012 /PRNewswire/ --

Le rapport de mesures trimestriel de Netbiscuits révèle que si les entreprises réalisent des conceptions pour les 10 appareils mobiles les plus utilisés, elles ne couvrent que 56 % des parts de trafic mondial

  • Dans 7 marchés sur 8, le trafic Web provient en majorité des téléphones portables et non des tablettes*
  • On compte 6 appareils Blackberry parmi les 25 appareils les plus utilisés
  • Le Kindle Fire est l'un des 25 appareils les plus utilisés pour la navigation Web mobile en Amérique du Nord

Netbiscuits, leader global en solutions logicielles pour le développement Web adaptatif, a révélé aujourd'hui que certaines entreprises offrent des expériences Web peu satisfaisantes à leurs clients et les perdent au profit de la concurrence si elles n'établissent pas de stratégies mobiles qui tiennent compte des nouveaux modes d'accès au Web et des nombreux appareils utilisés à cette fin. Le rapport de mesures trimestriel de Netbiscuits montre que même si les entreprises réalisent des conceptions pour les 10 appareils les plus utilisés, elles ne couvrent que 56 % des parts de trafic mondial

     (Logo: http://photos.prnewswire.com/prnh/20121004/567279 )

Les habitudes des utilisateurs de Web mobile sont en pleine évolution et l'accès aux sites Web s'effectue via des appareils qui sont rarement pris en compte dans les stratégies mobiles d'entreprise. Dans 7 des 8 marchés régionaux étudiés, la majorité du trafic Web provient des téléphones portables et non des tablettes. C'est une donnée critique pour les stratégies mobiles d'entreprise qui tendent à faire en sorte que leurs sites PC fonctionnent sur les tablettes, ce qui est en soi une stratégie limitée, car elle ignore les fonctionnalités comme les écrans tactiles et le GPS.

Le déclin de l'utilisation des appareils Blackberry a mené des entreprises à négliger l'optimisation de leur expérience Web pour ces appareils. Le rapport de mesures révèle cependant que malgré ce déclin, on compte tout de même six appareils Blackberry parmi les 25 appareils les plus utilisés dans les parts de trafic global, avec le Blackberry 8520 en cinquième place.

« Si les entreprises ne tiennent pas compte des nouvelles tendances en matière d'accès au Web, elles risquent d'offrir à la majorité de leurs clients une expérience lente, limitée, voire inexistante et finir par perdre ces clients au profit de concurrents proposant une expérience de meilleure qualité », commente Daniel Weisbeck, directeur marketing, Netbiscuits. « Les entreprises doivent s'assurer que leurs apps ou leur site s'adaptent pour une expérience Web supérieure et sur mesure sur tous les appareils, navigateurs et fonctionnalités si elles veulent augmenter leurs chances d'attirer et de retenir leurs clients dans une économie très concurrentielle. C'est là que la conception adaptée ne suffit pas, car elle ne permet pas aux entreprises d'adapter l'expérience grâce à une conversion d'image plus rapide, par exemple pour les fonctionnalités GPS et tactiles ».

Le rapport de mesures révèle également les catégories d'appareils les plus utilisés au sein du trafic Web global. L'iPhone 3G, 3GS, 4, 4S est en tête de liste avec 31 % du trafic global, suivi du Samsung GT-I9100 (Galaxy S2, Galaxy Z) avec 6 % du trafic, puis du Samsung GT-I9300 en troisième place avec 4 %.

La plate-forme de développement Web adaptative Netbiscuits basée sur le cloud permet aux entreprises de créer rapidement et facilement des expériences de Web mobile adaptées à chaque appareil mobile, quelle que soit sa part de trafic global.

À propos du rapport de mesures

Le rapport de mesures est basé sur l'analyse du trafic Web global sur les plates-formes Netbiscuits en octobre 2012. Les marchés régionaux* analysés dans ce rapport incluent l'Asie-Pacifique, l'Europe de l'Est, le Moyen-Orient et l'Afrique du Nord, l'Amérique du Nord, Centrale et du Sud, l'Afrique Sub-saharienne et l'Europe occidentale. Pour lire le rapport dans son intégralité, rendez-vous sur http://www.netbiscuits.com/mobile-web-metrics-report-2012.

À propos de Netbiscuits

Netbiscuits est le leader global en solutions logicielles pour les expériences Web adaptatives utilisées par des entreprises du monde entier. Les solutions Netbiscuits tournent sur la plate-forme Netbiscuits basée sur le cloud. Ces outils aident à réduire les coûts, le temps et le risque liés au développement d'applications Web mobiles pour offrir une expérience d'utilisateur Web sur mesure et de qualité sur tous les appareils mobiles et connectés. Avec un réseau de partenaires globaux et un hébergement de plus de 110 000 apps et sites Web, et utilisée quotidiennement par plus de 15 000 développeurs Web professionnels, la plate-forme Netbiscuits est prise en charge par un écosystème complet de fournisseurs d'infrastructure Web et d'intégrateurs système. La plate-forme cloud de Netbiscuits fournit en toute efficacité et en toute sécurité une expérience Web mobile sur mesure grâce à des logiciels de test et de détection de pointe et des raccourcis développeur intuitifs pour la création et le déploiement de fonctionnalités riches sur les appareils mobiles hérités et appareils et versions les plus récents. Rendez-vous sur http://www.netbiscuits.com.

Contact relations publiques Netbiscuits
Deborah Thomas
vice-présidente, communications d'entreprise globales
+44-(0)7825-142-922
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Edge Hosting has announced a partnership with and the availability of CloudFlare, a web application firewall, CDN and DDoS mitigation service. “This partnership enhances Edge Hosting’s world class, perimeter layer, application (layer 7) defensive mechanism,” said Mark Houpt, Edge Hosting CISO. “The goal was to enable a new layer of customer controlled defense and compliance through the application of DDoS filters and mitigations, the web application firewall (WAF) feature and the added benefit ...
Redis is not only the fastest database, but it is the most popular among the new wave of databases running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 19th Cloud Expo, Dave Nielsen, Developer Advocate, Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discusse...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.