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@CloudExpo Authors: Carmen Gonzalez, Cloud Best Practices Network, Liz McMillan, Pat Romanski, Kevin Jackson

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Scribe Reports Consistent Year Over Year Growth, up 22% YTD

Company's Continued Success Reflective of Expanded Product Offering, New ISV Partnerships and Traction Across All Markets, Including the Public Sector

MANCHESTER, NH -- (Marketwire) -- 12/12/12 -- Scribe, the leader in CRM data integration, today announced consistent momentum across the markets it serves including enterprise and public sector, and consistent year over year growth, with Q3 2012 bookings up 22 percent over the same quarter last year. Long-term investments in cloud connectors and CRM integrations, increased ISV partner adoption and expanded international market adoption underscore the company's leadership and traction in the CRM and data integration space.

Growth Highlights

  • Q3 2012 bookings up 22% over Q3 2011
  • Consistent growth across the enterprise market and increased revenues from the public sector
  • Attracted 32 new partners in Q3; 25 in the U.S. and seven in EMEA
  • Recognized as one of the industry's top software companies and as having the best cloud application; accolades include being named to the AlwaysOn Global 250 and winning an SIIA CODiE Award
  • Expanded headcount companywide including sales, support and development by 21% in 2012

"Integrating CRM with the rest of enterprise-wide systems, whether on premise or in the cloud, is about accelerating the pace of business," said Lou Guercia, President and CEO of Scribe Software. "Today's businesses need their data and need it now -- to better serve customers, to make their sales and account teams more effective and efficient, to close more sales faster, and to earn better return on their technology investments. We enable ISVs, systems integrators and businesses to integrate critical customer data while saving time and IT costs and we do it well, as our business results show."

Strategic Partnerships and Customer Wins

  • ExactTarget - Scribe's open, flexible ExactTarget connector allows customers to map data collected from email, mobile, or social campaigns and channels back to CRM, and equip businesses to execute more personalized and effective marketing acquisition and retention initiatives. The Scribe Connector for ExactTarget enables data to flow from CRM to ExactTarget and then back to CRM (or ERP or MySQL) systems, allowing marketers to create effective cross-channel marketing programs and better leverage all of ExactTarget's features.

  • Znode - With Scribe, Znode customers can quickly integrate their Znode ecommerce platform with back office systems to more easily create compelling and engaging personalized experiences that exceed expectations, result in higher conversions and allow for faster speed to revenue.

  • ON24 - Scribe's partnership with ON24 will help the industry-leading virtual events company integrate its product platform with CRM without having to devote time and resources to build a custom integration solution. With the Scribe Online platform, ON24's clients can seamlessly integrate their webcasts and virtual events with, empowering them to synchronize leads generated by these webcasts with CRM.

"Integration with backend systems is a requirement for all of our customers," said Douglas Myers, vice president of sales and marketing for Znode, a hibu company. "Scribe takes the pain and ambiguity out of data integration, allowing our clients to focus on creating a relevant ecommerce experience for their customers."

Scribe continues to experience more than a 10 fold public sector revenue growth year to date 2012 versus 2011, fueled by new data integration deployments across several large federal government agencies, both civilian and non-civilian. Also contributing to this growth is the further adoption of Scribe technologies in not only single departments of state agencies, but entire agencies within a state, and in some cases, entire state adoption of Scribe for data integration needs.

"Government agencies must replace costly legacy systems, and Microsoft Dynamics CRM provides a faster, more cost effective approach than custom development," said Timothy McCaffrey, vice president of operations for InfoStrat. "Data migrations and systems integrations are often fraught with peril and Scribe makes data migration and integration go more smoothly, resulting in an average cost savings of 20-30 percent -- and an ease of use that will help agencies maintain these new systems in the future."

Additionally, Scribe announced the Scribe Accelerate CRM Integration program for small to medium-size businesses. An exclusive group of Scribe Online partners will help SMBs realize the full value of their CRM implementations through rapid data integration with other business applications, including accounting, compensation and email.

About Scribe Software:
Scribe Software is the leader in CRM data integration solutions, helping businesses maximize their investments in CRM, ERP, industry applications, and other data assets. With over 12,000 customers and 1,000 partners worldwide, Scribe is a proven provider of cost-effective, reliable data solutions that give a competitive advantage to businesses large and small. With a range of offerings covering cloud, hybrid, and premise integration needs, Scribe has solutions that span a wide array of industries including Financial Services, Life Sciences, Manufacturing, and Media & Entertainment.

Juli Greenwood
Scratch Marketing + Media
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