Welcome!

Cloud Expo Authors: Michael Jannery, Carmen Gonzalez, Elizabeth White, Liz McMillan, Pat Romanski

News Feed Item

New Study Suggests Nation Unprepared for Floods

LONDON, December 13, 2012 /PRNewswire/ --

72% of homeowners don't check flood risk when they move house

A new survey[1] undertaken by the online flood report provider, RiskCentral.co.uk, reveals that despite the UK suffering some of its most severe floods this year, over a third (35%) of homeowners admit that they aren't prepared for dealing with flooding to their home. Furthermore, it highlights that nearly a quarter of homeowners (23%) have left themselves exposed with no home insurance to protect them from flooding.

Homeowners are not prioritising information about flood risk when they move house with 72% reporting that they don't bother to find out if an area is at risk of flooding. 63% of respondents would only prioritise flood risk if alerted by a surveyor. This is a worrying statistic as surveyors are not specifically tasked with investigating flood risk.

The study suggests that lack of awareness and access to good information is a key factor in people's attitudes to flood risk. Over half (54%) of homebuyers that were actually concerned about flooding reported that they struggled to find the information they needed.  

Of those currently insured 41% reported that the cost of insurance had increased which suggests that the number of homeowners with no home insurance may well increase in the future, placing more people at risk. The survey findings and data are available to download here.

Dr. Justin Butler, Managing Director of Ambiental, a flood data provider which powers the RiskCentral service said: "54% of respondents to the study reported that they had not become more concerned about flood risk, despite the severe flooding this year. A key reason for this may be lack of understanding of the risk of surface water flooding. Prioritising, and improving access to, flood risk information could avoid this.  Recently the UK suffered some of its most severe flooding but worryingly the national picture suggests that homebuyers are still not taking flood risk seriously."

As part of their study, the RiskCentral team approached several survey respondents for further insight into their attitudes. Anita Grover, from Sheffield, witnessed the major 2007 floods in her town. "10 years ago, the dangers of flooding wouldn't have crossed my mind" says Anita. "Now, I would advise everyone to be cautious and to understand the potential that floods can have on the value of your property".

More widely, there is growing uncertainty as to whether home insurers will continue to offer standard flood cover for properties in flood risk areas. The existing Statement of Principles between the UK Government and the Association of British Insurers (ABI), which guarantees that the majority of homes in the UK would be insurable at a reasonable cost, expires in June 2013. Data published by the ABI[2] in 2011 estimates that of those properties in areas of significant flood risk that are insured, 78% pay less than they would if flood risk were properly reflected in the price.  

Dr Butler went on to say: "The likely changes to insurance premiums for properties at a high risk of flood highlights how important it is that homeowners and buyers are better informed.

Homeowners in high-flood risk areas may find their property un-mortgagable so, it's important to understand the risks. Our study also shows that we need to work harder to raise awareness about flood risk. I hope that RiskCentral can help people to make the right property decisions, reduce costs and, most importantly, limit their risk to flooding."

--------------------------------------------------

1. Survey of 600 homeowners in England and Scotland undertaken in August 2012 and conducted by One Poll on behalf of Ambiental Technical Solutions Ltd.

2. Under-pricing of the flood element of home insurance for domestic customers at significant risk. Association of British Insurers, January 2011 http://www.abi.org.uk/Publications/54261.pdf

Notes to Editors

About RiskCentral

RiskCentral is provided by Ambiental, a specialist flood risk modelling company led by Dr. Justin Butler, a leading expert in international flood risk mapping and modelling. Ambiental has taken very high detail topographic / terrain data for the whole UK and have used this in conjunction with complex computer models to analyse water flow around individual buildings within the landscape. Based on the computer modelled flood water level, a predicted area of inundation, or flood zone, can be mapped out. Three types of flood modelling were carried out by Ambiental on behalf of RiskCentral: fluvial (river) flood; coastal / tidal; and pluvial (surface water). The overall flood risk score, featured in full reports, is calculated by searching at lightning speed through each of these individual flood databases, hosted in the Cloud, to see if a specific location falls within or near one of these pre-defined flood zones. RiskCentral reports provide consumers with invaluable information relating to flood risk and recommendations for dealing with it.


SOURCE RiskCentral

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
Software AG and Wipro Ltd. have announced a joint solution platform for streaming analytics that provides real-time actionable intelligence for the Internet of Things (IoT) market. “The key to successfully addressing the IoT market is the ability to rapidly build and evolve apps that tap into, analyze and make smart decisions on fast, big data”, said John Bates, Global Head of Industry Solutions and CMO, Software AG. To address the huge market potential created by streaming analytics in conj...
Appcore deploys cloud for service providers based on the Apache Cloud set. In this demo at 15th Cloud Expo, Nate Gordon, Director of Technology at Appcore, shows their new product that's coming out in January - Appcore Atlas, which is focused on deploying private clouds based on CloudStack in 15 minutes or less. Our upcoming June 9-11, 2015, event in New York City will present a total of 10 simultaneous tracks (the largest conference content in the world) by an all-star faculty, over three days...
Amazon, Google and Facebook are household names in part because of their mastery of Big Data. But what about organizations without billions of dollars to spend on Big Data tools - how can they extract value from their data? In his session at 6th Big Data Expo®, Ali Ghodsi, Co-Founder and Head of Engineering at Databricks, discussed how the zero management cost and scalability of the cloud is addressing the challenges and pain points that data engineers face when working with Big Data. He also s...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
IBM has announced a new strategic technology services agreement with Anthem, Inc., a health benefits company in the U.S. IBM has been selected to provide operational services for Anthem's mainframe and data center server and storage infrastructure for the next five years. Among the benefits of the relationship, Anthem has the ability to leverage IBM Cloud solutions that will help increase the ease, availability and speed of adding infrastructure to support new business requirements.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...