Welcome!

Cloud Expo Authors: Elizabeth White, Roger Strukhoff, Jerry Melnick, Liz McMillan, Esmeralda Swartz

News Feed Item

TIE Kinetix Predicts Rapid SaaS Adoption Will Level the Marketing Playing Field for SMBs

In 2013 CMOs Get Tech Savvy as Content Marketing Goes Mobile

BURLINGTON, MA -- (Marketwire) -- 12/13/12 -- TIE Kinetix®, a software solutions company that facilitates every step of the e-commerce lifecycle, predicts that enterprise technology such as content syndication will level the playing field for SMBs in 2013. The shift to cloud and SaaS-based solutions will make it possible for SMBs to market content more effectively, affordably and compete with bigger players. TIE Kinetix's 2013 outlook forecasts that while selling through partners will continue to be a major growth strategy for organizations, without the right tools, they will still struggle to maximize the full potential of the channel.

TIE Kinetix's Predictions for 2013:

1. Uptick in SaaS/cloud adoption will give SMBs a bigger piece of the pie - Larger, formidable enterprises will need to watch SMBs as they make the shift to cloud/SaaS and harness the power of enterprise technology that was not previously affordable. With the same tools as large enterprises, SMBs will be able to market smarter and broader, reaching new customers across the channel.

2. The end of brand fragmentation - A critical focus for marketers will be to stop the brand fragmentation that comes through the indirect channel and with multi channel and multi device touch points for customers. To provide a seamless user and brand experience, organizations will look to enterprise software that can streamline marketing content and provide a 360-degree view of the purchase lifecycle.

3. Content marketing expands footprint with mobile and social - In an effort to create a single, unified customer experience across the indirect channel, organizations will seek to better control their marketing content through global syndication. Content marketing will get its fair share of the marketing budget as organizations leverage mobile platforms to deliver location-based content to handheld devices.

4. Social media marketing refined - Marketers often embrace new tools enthusiastically at first without fully understanding customer preferences. Growing evidence suggests consumers don't enjoy direct marketing efforts via Facebook but instead prefer more conversational interactions. In 2013 marketers will take a more cautious and educated approach to make sure they are more aligned with customer expectations when it comes to interacting on social media. Social media will continue to play an important role in the marketing mix as long as the right channels are used for the right communications.

5. CMOs tackle tech decisions - Historically, IT has driven integration and e-commerce decisions and has done so from a cost efficiency perspective. In 2013, a paradigm shift will occur whereby more power to source and choose will move to CMOs as they are charged to leverage technology and SaaS-based solutions to reach more people faster. CMOs will look to increase speed to market through technology that can push out timely pricing and product info across all channels and the ones who can do this effectively will own the market. IT's role will be to support these efforts and play a true part in driving revenue.

6. Online retailers seek security and protection support - Regulatory changes for security standards in online and mobile technology will plague retailers in the coming year. TIE Kinetix expects that with the increased data breaches and more poorly encrypted data out there, online retailers will struggle to find the optimal way to protect customers and their brands. By choosing SaaS-based solutions from vendors with a proven track record in security, businesses will be able to bring the focus back to selling, with confidence that compliance and advanced security certification management are in safe hands.

Quote
"In 2013 we fully expect more channel challenges and confusion as organizations struggle to understand how to market through partnerships, while minimizing brand fragmentation. Successful organizations will deploy enterprise technology to gain a single view across channels and present a unified brand and shopping experience to customers. Coordinated marketing efforts and content can increase conversion rates that go beyond the 'buy button.'" - Brian Tervo, COO, TIE Kinetix.

About TIE Kinetix
TIE Kinetix (NYSE Euronext: TIE Holding) transforms the digital supply chain by providing Total Integrated E-commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, deliver, and analyze online. Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, which are backed by over 25 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. For more information visit www.tiekinetix.com.

Follow TIE Kinetix on Twitter: @tiekinetix

Add to Digg Bookmark with del.icio.us Add to Newsvine

Press Contacts:

Patrick van Boom
TIE Kinetix
+1-800-624-6354
Patrick.vanBoom@TIEKinetix.com

Lillian Dunlap
LEWIS PR
+1 617-226-8840
tiekinetix@lewispr.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
Hybrid cloud refers to the federation of a public and private cloud environment for the purpose of extending the elastic and flexibility of compute, storage and network capabilities, in an on-demand, pay-as-you go basis. The hybrid approach allows a business to take advantage of the scalability and cost-effectiveness that a public cloud computing environment offers without exposing mission-critical applications and data to third-party vulnerabilities. Hybrid cloud environments involve complex management challenges. First, organizations struggle to maintain control over the resources that lie outside of their managed IT scope. They also need greater infrastructure visibility to help reduce maintenance costs and ensure that their company data and resources are properly handled and secured.
Are you interested in accelerating innovation, simplifying deployments, reducing complexity, and lowering development costs? The cloud is changing the face of application development and deployment, with enterprise-grade infrastructure and platform services making it possible for you to build and rapidly scale enterprise applications. In his session at 14th Cloud Expo, Gene Eun, Sr. Director, Oracle Cloud at Oracle, will discuss the latest solutions and strategies for application developers and enterprise IT organizations to leverage Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) to build and deploy modern business applications in the cloud.