Click here to close now.

Welcome!

Cloud Expo Authors: Jason Bloomberg, Lori MacVittie, Pat Romanski, Elizabeth White, David Sprott

News Feed Item

Zoomifier Corporation: Zoomifier Launch Marks a Milestone in B2B Mobile Customer Engagement

For marketers and sales teams, marketing collateral in the form of brochures, white papers and sales sheets are vital tools in any B2B marketing strategy. Zoomifier Corporation, a start-up based in California, is taking it mobile, providing a richer experience for enterprise customers and powerful analytics for sales and marketing executives.

Allowing businesses to better engage enterprise customers, Zoomifier Corporation has announced it’s innovative cloud based solution, which takes existing sales and marketing collateral and turns it into highly interactive and engaging mobile content. With the capability to provide advanced analytics to help businesses measure the level of engagement and capture qualified leads, it is set to transform the way B2B marketing teams not only distribute content, but gain rich insights into what collateral works and what doesn’t, helping to fine tune marketing communications.

Capturing print ready sales and marketing material, as well as videos and raster images, the solution optimises the content into resolutions that conform to mobile devices, which allows faster transmission at lower bandwidths. All content is indexed to allow for intelligent search within documents and other content. With over the air updates, new and revised content is automatically pushed to the user’s device, so they always have the latest version.

Intuitive mobile apps

Zoomifier Engage, a mobile-based enterprise app, enables sales teams of any size to access, present and share their content with their customers. With cached content, cloud based delivery and the portability of content, the solution enables sales teams to review, present and share important information wherever they are, streamlining the entire sales process.

Zoomifier Community is the second app available, which provides the enterprise customer with a single place to access information from any number of vendors who are using Zoomifier Engage. This provides an enterprise with powerful tools to organise, view and work with content from a number of different vendors, revolutionising the procurement process. The Zoomifier Community app is accessible by customers through mobile devices and a web based application.

Powerful, insightful analytics

Through these apps, the Zoomifier solution tracks all user interactions with content and provides rich analytics through dashboards and intuitive reporting. From insights into the length of time spent reading particular sections, search terms and much more, sales and marketing teams gain more intelligence into not only the quality of their marketing collateral, but the needs and interests of individual leads.

A game-changer for the modern workforce

Delivering closed loop marketing and increased sales effectiveness through continuous interactions, businesses of any size who engage in B2B marketing and sales can benefit from this powerful solution to engage their customers. Chetan Saiya, Founder and CEO of Zoomifier Corporation comments;

“Sales and marketing collateral in the form of brochures, sales sheets, product guides, white papers and many more, represent a significant investment by B2B marketing teams and they are an essential sales tool.”

“Marketers struggle to justify the cost of traditional paper and PDF based sales and marketing collateral since it is very difficult to measure the customer engagement. Sales teams are frustrated since they do not receive the new collateral or updates to existing material in a timely manner. Zoomifier solves this problem by delivering the latest updates to collateral to sales teams instantaneously, at the same time providing in depth analytics and qualified leads through usage tracking on mobile devices.”

Businesses can start transforming their sales and marketing collateral in as little as 30 minutes. With a free plan available for team with 10 users or less, to per user and enterprise pricing, businesses of all sizes can start Zoomifying.

Zoomifier Corporation, a California based startup, has developed an innovative cloud based solution with two mobile apps that helps businesses engage with customers and consumers on their mobile devices and dramatically improve sales effectiveness. Zoomifier achieves this by transforming traditional, online and offline, marketing and communications media such as printed and digital sales collateral, print and TV advertising, product packaging and websites into engaging and measurable mobile content.

Zoomifier Engage and Zoomifier Community mobile apps enable sales teams, enterprise customers and consumers to search, access, view and share marketing material through their mobile phones, tablets and web browsers. The Zoomifier solution manages, process and distributes marketing content to mobile devices, tracks their usage and presents customer / consumer insights in interactive dashboards and intuitive reports.

The team at Zoomifier have unrivalled experience of successfully designing and delivering cloud based Software as a Service (SaaS) solutions to small and large business enterprises. The Founders of Zoomifier have an in-depth understanding of sales and marketing processes and have successfully founded and grown enterprise software companies.

More information and instant sign up to the Zoomifier solution can be found at www.zoomifier.com

The Zoomifier Engage and Zoomifier Community apps can both be found on the App Store for free download.

www.zoomifier.com & Twitter: @zoomifier

This information was brought to you by Cision http://www.cisionwire.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Chef announced that James Casey has been appointed Vice President of Engineering. Casey has more than a decade of experience managing engineering and operations for CERN and is a three-year Chef veteran. Casey brings deep expertise in DevOps practices, as well as an innate understanding of the needs of Chef customers and the community. Casey will oversee the quality and cadence of product development for Chef's engineering and operations teams, and will report to Chef CEO Barry Crist.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Even though it’s now Microservices Journal, long-time fans of SOA World Magazine can take comfort in the fact that the URL – soa.sys-con.com – remains unchanged. And that’s no mistake, as microservices are really nothing more than a new and improved take on the Service-Oriented Architecture (SOA) best practices we struggled to hammer out over the last decade. Skeptics, however, might say that this change is nothing more than an exercise in buzzword-hopping. SOA is passé, and now that people are ...
Countless business models have spawned from the IaaS industry. Resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his General Session at 16th Cloud Expo, Phil Jackson, Lead Developer Advocate at SoftLayer, will break down what we've got to work with and discuss the benefits and pitfalls to discover how we can best use them t...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud....
SYS-CON Events announced today that the DevOps Institute has been named “Association Sponsor” of SYS-CON's DevOps Summit, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. The DevOps Institute provides enterprise level training and certification. Working with thought leaders from the DevOps community, the IT Service Management field and the IT training market, the DevOps Institute is setting the standard in quality for DevOps education and training.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 7th International Big Data Expo, co-located with 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing boom, Big Data Expo...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Ras...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today the DevOps Foundation Certification Course, being held June ?, 2015, in conjunction with DevOps Summit and 16th Cloud Expo at the Javits Center in New York City, NY. This sixteen (16) hour course provides an introduction to DevOps – the cultural and professional movement that stresses communication, collaboration, integration and automation in order to improve the flow of work between software developers and IT operations professionals. Improved workflows will res...
Plutora provides enterprise release management and test environment SaaS solutions to clients in North America, Europe and Asia Pacific. Leading companies across a variety of industries, including financial services, telecommunications, retail, pharmaceutical and media, rely on Plutora's SaaS solutions to orchestrate releases and environments faster and with integrity. Products include Plutora Release Manager, Plutora Test Environment Manager and Plutora Deployment Manager.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
When it comes to building applications, one database definitely does not fit all. Traditional SQL databases are great for storing highly structured, normalized data and performing analytics and reporting. NoSQL has attracted developers with its awesome flexibility, and JSON-centric document stores like Cloudant make web developers incredibly productive by offering a JavaScript environment from end-to-end. Recent Big Data challenges have driven the need for a distributed approach to analytics e...
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microser...
The webinar, hosted by XebiaLabs, will feature 4 experts including Special Host Gene Kim, author of The Phoenix Project, along with IT thought leaders Gary Gruver, Randy Shoup and XebiaLabs' Andrew Phillips. The panel brings more than 30 years of collective experience surrounding microservices transformations at major companies including Google, eBay and Tripwire. "The story around microservices and containers is pretty compelling and the attraction of more flexibility is obviously alluring,"...
SYS-CON Events announced today that Creative Business Solutions will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Creative Business Solutions is the top stocking authorized HP Renew Distributor in the U.S. Based out of Long Island, NY, Creative Business Solutions offers a one-stop shop for a diverse range of products including Proliant, Blade and Industry Standard Servers, Networking, Server Options and...
SYS-CON Events announced today that FierceDevOps will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. FierceDevOps keeps software developers and IT operations personnel updated on the latest news and trends around the rapidly evolving role of the traditional IT worker.
WHOA.com has announced the newest addition to its data center footprint with the expansion into Equinix's newest state-of-the-art facility: DC-11 Washington, DC IBX+. Located in Ashburn, VA, this data center expands Whoa.com's presence to meet rapidly expanding customer demand for secure cloud solutions. Equinix, Inc. operates International Business Exchange™ (IBX®) data centers in 32 markets across 15 countries in the Americas, EMEA, and Asia-Pacific. Equinix is committed to operating faciliti...
The Open Compute Project is a collective effort by Facebook and a number of players in the datacenter industry to bring lessons learned from the social media giant's giant IT deployment to the rest of the world. Datacenters account for 3% of global electricity consumption – about the same as all of Switzerland or the Czech Republic -- according to people I met at the recent Open Compute Summit in San Jose. With increasing mobility at the edge of the cloud and vast new dataflows being pre...