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@CloudExpo Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Aruna Ravichandran

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Webroot Names Bite as Global Agency of Record

Webroot, a leader in delivering Internet security as a service, has named Bite its global marketing services agency of record. Bite has been charged with helping Webroot to build brand recognition and to establish Webroot as the security provider of choice via strategic media and analyst relations, customer advocacy and thought leadership programs across five international markets: the United States, United Kingdom, Japan, Germany and Australia.

Webroot has created a broad portfolio of SaaS solutions for consumers, businesses and alliance partners. Unlike traditional security solutions, cloud-based Webroot® SecureAnywhere™ products reduce the impact on client memory as well as reduce scan times to mere seconds, all while eliminating the need for signature threat updates. Webroot SecureAnywhere incorporates a range of features including cloud-based anti-malware, firewall, network monitoring, anti-phishing, browser sandboxing, malicious URL blocking, system cleaner, mobile protection, and web management, which deliver the most advanced real-time protection available against both known and unknown malware. Webroot also provides security intelligence solutions for enterprises with a mission in cyber security.

“With a wall of industry accolades, bullet-proof products and an innovative approach to endpoint security, Webroot is well positioned to create a big impact on the data protection market in 2013,” confirmed Michael Malloy, executive vice president of Products and Strategy at Webroot. “To achieve market dominance requires the perfect combination of drive, business sense, and the best public relations and marketing communications partner possible, and Bite was chosen because they mirror our passion and share the common goal of taking the leadership position in our respective markets.”

“Webroot has all the ingredients to be a great success story,” said Andy Cunningham, CEO, Bite. "Complementing the company’s innovative offerings and strong leadership team with Bite’s calculated global and local communications strategy will help Webroot clearly articulate its point of differentiation to businesses, consumers and partners."

About Bite

With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace. Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world. We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, please visit: www.biteglobal.com

About Webroot

Webroot is bringing the power of software-as-a-service (SaaS) to Internet security with its suite of Webroot® SecureAnywhere™ offerings for consumers and businesses. Webroot also offers security intelligence solutions to corporations focused on cyber-security, such as Palo Alto Networks, F5, Corero, Juniper, and others. Founded in 1997 and headquartered in Colorado, Webroot is the largest privately held security organization based in the United States. For more information, visit http://www.webroot.com or call 800.772.9383. Read the Webroot Threat Blog: http://blog.webroot.com. Follow Webroot on Twitter: http://twitter.com/webroot.

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