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@CloudExpo Authors: Liz McMillan, Roger Strukhoff, Pat Romanski, Elizabeth White, Harry Trott

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LiveOps Adds APAC Data Center

LiveOps, Inc., the global leader in cloud contact center and customer service solutions, announced today that it opened a new data center in Singapore to better serve the needs of its growing multi-national customer base and global partner network. Earlier this year, when LiveOps announced the opening of its EMEA data center in the UK, it also announced plans to provide an APAC data center by year end.

“LiveOps’ global data center footprint is essential for our customers and partners to expand their business with us. Not only does having a data center presence in the APAC region enable LiveOps to expand its business, but it also enables our customers and partners to be confident that their regional operations will now have local access to our cloud voice and data network,” said Mark Westover, SVP, Operations and Finance, LiveOps. “A data center in the APAC region is a logical next step for LiveOps. We have a strong base already growing in that part of the world including Australia and New Zealand. We look forward to taking full advantage of the growth opportunities throughout the region.”

LiveOps’ commitment to providing the industry’s best integrated social and mobile customer service aligns with the APAC region’s growing dependency on social and mobile communications. According to research firm Nielsen’s recent findings, 59 percent of social media users in APAC interact with Twitter, Facebook and other services from a mobile device. The firm noted that this is 12 percent higher than the global average. And it’s approaching double the 33 percent of social media users in Europe and the U.S. Customer service experts advocate that consumers who use social and mobile channels to communicate with each other expect to communicate with companies on these same channels. LiveOps sees the highest social and mobile customer service adoption amongst its APAC and EMEA customers.

With today’s announcement, the company now has data centers in the United States, UK, Singapore and New Zealand. For more than ten years LiveOps has been managing mission-critical contact center operations in the cloud. The LiveOps Platform is deployed in world-class data centers and is managed by ITIL best practices for IT operations. Data is protected throughout its lifecycle—from collection to processing to storage.

About LiveOps, Inc.

LiveOps is the global leader in cloud contact center and customer service solutions. More than 300 companies around the world, including Salesforce.com, Symantec, Royal Mail Group, and Amway New Zealand trust LiveOps’ technology to enable effective multichannel, social and mobile interactions with their customers. LiveOps' award-winning platform has processed more than 1 Billion minutes of customer interactions and managed operations for the largest US-based cloud contact center of 20,000 home-based, independent agents. With 10+ years of cloud experience LiveOps is the partner of choice for companies wanting to migrate to the cloud. Headquartered in Redwood City, California with European regional headquarters in London, UK, LiveOps supports a wide range of industries including financial, health care, insurance, retail, and high tech. For more information visit www.LiveOps.com

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