Click here to close now.


@CloudExpo Authors: Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan, Mike Kavis

Blog Feed Post

2013 Predictions: Private Cloud gets exposed as a fraud

If you’re an IT manager calling your internal VMware or other virtualization farm a “Private Cloud” in an attempt to prove to your leadership that “public cloud is insecure” or “I built the same thing as Amazon Web Services (AWS)”, you need to get ready for a dose of reality in the coming year.

Server-huggers beware, you might have been able to get away with it until now, but 2013 will mark a turning point in which the term Private Cloud will be permanently exposed for what it is…  a capital intensive, server stacking, virtualization game.

Just because you might have flexibility to decide how much RAM you can assign to a VM, doesn’t give you the right to “cloud-wash” your internal IT operation and call it something that it’s not… because although it may be Private (can someone tell me again why it’s important to be able to touch your servers?), it’s certainly not Cloud.

Not that there’s anything wrong with that…

Not that there’s anything wrong with that private infrastructure

I’m not saying there is anything wrong with running an IT shop where you still spend lump sums of capital (CapEx) for physical resources, especially if you are working to make those resources flexible and reliable by optimizing your data center, using virtualizing, and invoking best practices like continuous monitoring and agile development.

Just don’t use the word “Cloud” because your business users and C-level leadership are getting smarter every day on the incredible economic advantages, real security story, and global scalability benefits of public cloud.

In short, selling them a story like “my private cloud is the same as AWS, but more secure because it’s on-premise” is going to begin to look childish.  And worse, it will discount the credibility of the (probably pretty good and still very useful) internal IT environment that you’ve worked so hard to build.

If you physically touched it, estimated your peak demand before buying, and/or don’t have a re-occurring OpEx fee… IT’S NOT CLOUD.

Tightening definitions

The definition of  “Cloud” will also further tighten in 2013, where it will be reserved only for systems that allow you to:

  • transform your IT into only operational expenditures (OpEx)
  • go global in minutes
  • never have to guess your initial or future capacity

Despite all the marketing from old guard IT and large virtualization software companies that claim building your own Cloud is the best way to go, your Private Cloud still:

  • is a large capital expense (CapEx)
  • rarely allows even the largest installs to go global in minutes
  • makes you commit to a upfront minimum and requires you to predict future capacity

In his recent keynote at Amazon Web Services Re:Invent conference, SVP Andy Jassy put it in the best perspective I’ve heard yet, giving these six simple items that differentiate the burden of private, from value of public.  [Click picture to enlarge]

Andy Jassy, AWS Senior Vice President pokes fun at Private Cloud at the recent AWS Re:invent conference


It’s okay, just try a little bit… it won’t hurt you.

Remember those drug prevention classes in middle school (was it called D.A.R.E. everywhere or was that just an Ohio thing?) where the police officers would come and tell you the dangers of drugs and how they get you hooked by getting you to just try a little bit? 

“Don’t even do it once,” they would say, “Because if you try it once, you’ll be hooked for life!”

Well, it seems the private cloud loving internal IT folks were all sitting in the front row during those officer presentations, because they took this advice a little too seriously and have applied it to public cloud adoption too.

The best thing about public cloud is it’s cheaper to fail than belabor conversations about whether to try it or not.

Internal IT will remain greatly relevant

Don’t worry internal IT, you’ll still be greatly needed by your company in 2013 and well beyond because there absolutely is a place for flexible, private infrastructure in today’s IT.

Organizations that have invested millions in capital on IT hardware, software, networking, and human resources would be completely insane to throw it all away today and move everything to public cloud tomorrow; however, in the same breath, I would also call these organizations insane to keep piling investment into more private resources given the extreme economic, scalability, and functionality advantages of public cloud.

Over the coming years, even very large internal IT groups, simply won’t be able to keep up with the rate of innovation, security, and scale that public cloud operations will achieve.

Internal IT will also face tough competition from rogue business users going outside of their internal IT to get what they need from public cloud with something as simple as a credit card swipe.  Of course, internal IT may think the best weapon against this is a strict lock-down policy where business users get punished for going rouge; but, a moratorium on public cloud only hampers corporate innovation and creates animosity between the teams.  I suggest there is another answer for internal IT… Embrace, broker, and support.

Although easier said than executed correctly, cloud brokering both public and private IT services, while supporting business users on both,will be the key function for internal IT groups staying relevant to the business and even thriving in 2013 and beyond.

More on the “why and how of cloud brokering” soon… we’ll even take a look at some tools that can (maybe) help.

Disclaimer:  These predictions are based on the fact that world does not end on December 21, 2012 as the Mayan calendar predicts. If we never reach 2013, I reserve all rights to drastically modify these predictions.

Read the original blog entry...

More Stories By Ryan Hughes

Ryan Hughes, blogging at, is the Co-founder and Chief Strategy Officer (CSO) of Skygone (, a Cloud Computing solution provider to SI's, ISV's, Commercial, and Government. Education: MBA in Project Management from Penn State University; BS in GIS from Bowling Green State University Ryan currently has 10 years in Enterprise-level IT Program Management and Operations Management, as well as vast experience in Enterprise System Design and Cloud implementation methodology.

@CloudExpo Stories
As the world moves towards more DevOps and microservices, application deployment to the cloud ought to become a lot simpler. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. In his session at 17th Cloud Expo, Raghavan "Rags" Srinivas, an Architect/Developer Evangeli...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 17th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will share the functions and data structures used to solve everyday use cases that are driving Redis' popularity
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
The last decade was about virtual machines, but the next one is about containers. Containers enable a service to run on any host at any time. Traditional tools are starting to show cracks because they were not designed for this level of application portability. Now is the time to look at new ways to deploy and manage applications at scale. In his session at @DevOpsSummit, Brian “Redbeard” Harrington, a principal architect at CoreOS, will examine how CoreOS helps teams run in production. Attende...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
SYS-CON Events announced today that Machkey International Company will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Machkey provides advanced connectivity solutions for just about everyone. Businesses or individuals, Machkey is dedicated to provide high-quality and cost-effective products to meet all your needs.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.