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@CloudExpo Authors: Liz McMillan, Srinivasan Sundara Rajan, Dan Koloski, Pat Romanski, Elizabeth White

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3VR’s Demographics Analytic Earns the Company a Place on 2012 Top 30 Technology Innovators List by Security Sales & Integration Magazine

3VR, a leading video intelligence company, has been listed as one of the Top 30 Technology Innovators for the second consecutive year by Security Sales & Integration (SSI) 2012, this time for its Demographics Analytic. Included on the annual list for its innovative and industry-leading product features, 3VR’s Demographics Analytic allows retail, banking, marketing and hospitality customers to estimate foot traffic, understand and identify customers by age and gender, and adjust sales plans accordingly.

“Customer experience is the number one priority for the retail industry, and it is imperative for businesses to have all necessary resources to best serve them, down to knowing what customers are looking for even before they walk through the door,” said Al Shipp, CEO of 3VR. “With 3VR’s Demographics Analytic, retailers, bankers and hospitality specialists can do much more than customer counting. They can actually understand their customers and their needs better and empower their organization with key business intelligence. This can be the competitive advantage that sets them apart from other players.”

SSI’s Top 30 List spotlights security industry products with real-world applications and business sensibilities in a plethora of sectors, including intrusion detection and video surveillance, mobile alerting, wireless devices, cloud-based applications, and more. The list emphasizes the importance of security coupled with video analytics in saving critical time. Among the innovations on this list, SSI’s columnist commends the solid software platform upon which 3VR’s Demographics Analytic is built. This enables a simple and manageable implementation across an enterprise.

3VR’s Demographics Analytic is the latest addition to the company’s suite of premium analytics, bringing together business intelligence, real-time tracking of events, demographic reports and forensic search. From a retail perspective, store performance can be analyzed by understanding foot traffic conversion, advertisements can be tested or changed based upon the age and gender of the individual entering the store, and peak hours can be determined by intuitive reports.

3VR hopes to keep driving innovations in the field of video analytics and take video security to a whole new level. This video intelligence company continuously strives to optimize customer service and operations from existing video data while protecting against the rising cost of video security solutions with built-in analytics capabilities.

About 3VR

3VR, the video intelligence company, enables organizations to search, mine and leverage video to bolster security, identify and mitigate fraud, and better serve customers. 3VR's Video Management Software, Network Video Recorders, and Video Analytics allow video surveillance systems to reach their true potential, and deliver a measurable and sustainable return on investment. 3VR is the video intelligence standard for hundreds of global customers, including leading banks, retailers, governments and law enforcement agencies and owns CrimeDex, an online community of thousands of fraud, loss prevention and law enforcement professionals dedicated to stopping crime. Visit http://www.3vr.com for more information.

Based in San Francisco, CA, the company is privately held with funding from DAG Ventures, Focus Ventures, In-Q-Tel, Kleiner Perkins Caufield & Byers, Menlo Ventures and VantagePoint Ventures. 3VR is one of the fastest growing U.S. based private companies, according to Inc. magazine. In addition, the company has won numerous other accolades, including a Security Products magazine product of the year award.

About SSI

Security Sales & Integration magazine reaches over 28,000 executive, sales and technical professionals who recommend, purchase and/or install electronic physical security equipment; including CCTV surveillance, access control, IP networked systems, biometrics, intrusion, fire alarm, home control/automation plus other security products and services. Editorial features include commercial and residential product applications, technology updates, system design installation techniques, sales and marketing case studies, statistical research and operational management.

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