Welcome!

Cloud Expo Authors: Liz McMillan, Roger Strukhoff, Patrick Carey, Greg Akers, Elizabeth White

News Feed Item

Toothpaste, Toilet Paper and Texting -- Say Good Morning to Gen Y

Cisco Study on Internet Habits of Gen Y Population Reveals How the Need to Stay Connected Drives Every Facet of Their Lives: From Work to Shopping, Friendships to Family

SAN JOSE, CA -- (Marketwire) -- 12/17/12 -- Cisco (NASDAQ: CSCO) -- It's 6 a.m. Your morning alarm shrills piercingly. You sit up groggily, stretch and yawn. It's time to get ready for school or work -- what do you do next? Get dressed? Take a shower? Brush your teeth?

Ninety percent of Gen Y surveyed worldwide said they check their smartphones for updates in email, texts and social media sites, often before they get out of bed, according to the 2012 Cisco® Connected World Technology Report (CCWTR.) There are 206 bones in the human body, and the smartphone could plausibly be considered the 207th for Gen Y. Two out of five said they "would feel anxious, like part of me is missing," if they couldn't use their smartphones to stay connected.

Based on a survey conducted by InsightExpress of 1,800 college students and young professionals aged 18 to 30 across 18 countries, the report examines how Generation Y uses the Internet and mobile devices to connect with the world around them. The report reveals their behavior and attitudes about the creation, access and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors and other connected devices.

Mobile devices are just the beginning. As more and more people, processes, data and things join and interact on the "Internet of Everything," the volume and potential value of all the data generated by those connections grow exponentially.

Key Findings of the 2012 Cisco Connected World Technology Report

The new morning routine: toothpaste, toilet paper and texting
Gen Y does not want to miss anything. Checking their mobile devices for text, email and social media updates is how they start their day -- often even before getting out of bed. For this generation, information is real-time, all the time.

  • Nine of 10 respondents globally will get dressed, brush their teeth, and want to check their smartphones as part of the morning ritual for getting ready for school or work.
  • For employers, this is meaningful because it demonstrates that the workforce of the future is more agile, more informed and more responsive than any previous generation. They live to connect and communicate.

Me and my smartphone. From morning through night, Gen Y stays constantly connected.

  • More than one in four Gen Y respondents (29 percent) say they check their smartphones so constantly that they lose count.
  • Globally, one in five checks a smartphone for email, text and social media updates at least every 10 minutes. In the U.S., two out of five check at least once every 10 minutes.
  • One-third of respondents check their smartphones at least once every 30 minutes; in the U.S., that figure jumps to more than 50 percent.

Connected or addicted?

  • Sixty percent of Gen Yers subconsciously or compulsively check their smartphones for emails, texts or social media updates.
  • Of those, women are more driven to connect: 85 percent of women versus 63 percent of men find themselves often compulsively checking their smartphone for text, emails or social media updates.
  • Over 40 percent of respondents would go through a "withdrawal" effect and "would feel anxious, like part of me was missing," if they couldn't check their smartphones constantly.
  • Of those compulsive smart phone users, 60 percent wish they didn't feel so compelled.

Information Technology professionals are even more connected

  • Almost one third of IT professionals stated they check their smartphones "continuously."
  • 40 percent of IT professionals said they check their smartphones at least every 10 minutes.

They're everywhere! Smartphones are used everywhere, even in the most private of places. The craving to stay connected means that the lines between work and social life/family life are blurring. People check for work updates and communicate at all hours from every place imaginable. Time is elastic: For Generation Y there are no clear markers between "the workday" and personal time -- both blend and overlap throughout the day and night.

  • Is romance dead? Globally, 3 out of 4 respondents use smartphones in bed.
  • Don't forget to wash your hands: Over a third use smartphones in the bathroom.
  • Set a place at the table: Almost half of the global respondents (46 percent) said they text, email and check social media during meals with family and friends. More than half of American respondents (56 percent) use smartphones during social meals.
  • Watch out! Dangerous as it is, almost one in five admits to texting while driving.

Not just text and email: The apps revolution

  • Nearly 70 percent of the Gen Y respondents said mobile applications are important to their daily lives.
  • More than half said they mainly use mobile applications for games and entertainment.
  • Yet one in four (27 percent) mainly use mobile applications for work.

How many apps do you need? Vendors advertise thousands of applications in their app stores, but are those apps being used? Of all the apps being downloaded daily, a surprisingly low number are used on a regular basis.

  • The majority of Gen Y respondents (70 percent) report using fewer than 10 smartphone apps regularly.
  • Only one in four (24 percent) respondents said they use 10 to 25 apps regularly

Online friendship versus in-person: The online community knows no bounds of geography or time zones

  • Forty percent spend more time visiting online with friends than socializing in person.
  • Two-thirds of respondents said they spend an equal amount of time, or more, socializing online with friends than they do in person.
  • But there's a gender difference: 38 percent of men worldwide spend more time in-person with friends than online, versus 29 percent of women.

Who are you really? Online and real-world identities aren't the same.
Connecting online creates opportunities to stretch everyday boundaries and try out a new persona -- but on the flip side, it can lay the foundation for deception. How much can you trust what you read online?

  • Four of five (81 percent) respondents believe that people have different online and offline identities.
  • Over a third of the respondents felt that most people have very different online versus offline identities.
  • When asked about themselves, only 44 percent said their online identity was the same as their real-world "offline" identity.

Will smartphones replace laptops in the workplace?
In many parts of the world, smartphones now rival laptops as the single most desired device by 18 to 30 year-olds. It is seen as the most versatile and the most compact.

  • If they had to choose only one device, a third of the respondents preferred a smartphone, while slightly more than a third favored laptops.
  • Smartphones have surpassed desktop computers as the preferred workplace device from a global perspective.
  • Smartphones were rated twice as popular as a desktop PC and three times as popular as a tablet.

For the "always-connected" generation, a single mobile device will do, whether it is a personal device or a company-owned device, which creates challenges for the IT managers who must safeguard company assets and information.

  • While two out of five said their company's policy forbids them to use company-issued devices for non-work activities, nearly three out of four (71 percent) said they don't always obey those policies.
  • Two-thirds (66 percent) feel that "employers should not track employees' online activities -- it's none of their business."
  • IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: Over half of IT professionals globally thought their employees obey the policy on not using work devices for personal use.

Online shopping -- global Gen Y trend

  • Nine out of 10 Gen Y surveyed said they engage in online shopping.
  • Nearly three out of five (58 percent) report they regularly rely on customer reviews when deciding on online purchases; an additional 28 percent consult online reviews occasionally.
  • Fifty-seven percent -- almost 3 out of five -- are willing to share their email address with stores and online sites in order to receive notices about discounts and sales. But they are wary of sharing much more than that -- few are willing to share phone number, home address or other personal data.

Fueling the world's data

  • Almost 90 percent upload photos to share or store on Internet sites.
  • 62 percent upload videos to share or store on Internet sites.
  • Facing the world: 87 percent have a Facebook account, and one in 10 have Facebook always up.
  • 41 percent update Facebook at least once a day, and over one in five update Facebook several times a day.
  • 56 percent of respondents have a Twitter account, and 21 percent tweet at least once a day.

About the Study
The third in an annual series, the 2012 Cisco Connected World Technology Report, was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and workers aged 18 to 30, and the second focused on IT professionals. Each survey includes 100 respondents from each of 18 countries: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.

SUPPORTING RESOURCES

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179439
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179442
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179445
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179448
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179451
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179454
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2179457

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.