Click here to close now.

Welcome!

CloudExpo® Blog Authors: Roger Strukhoff, Elizabeth White, AppDynamics Blog, Liz McMillan, Pat Romanski

News Feed Item

Infogroup Embeds Talend’s Integration Technology to Further Enable their Real-Time Data Offerings

Talend, a global open source software leader, today announced that Infogroup, the leading provider of high value data and multichannel marketing solutions, is deploying Talend’s integration and data management solutions to create a powerful new way to capture and integrate big data. By combining Infogroup’s multichannel marketing solutions with Talend’s open source integration technology, Infogroup’s clients can optimize customer interactions with context and relevance.

Selecting a Fellow Expert in Big Data Technology

Infogroup helps companies increase sales and customer loyalty through its high value data and innovative multichannel digital and offline marketing solutions. It collects, cleanses and analyzes contextually relevant information on more than 235 million individuals and 24 million businesses and provides insight that the company’s clients use to develop more effective marketing campaigns. Infogroup needed to create a cost-effective integration framework that would enable clients to build completely custom access to that huge data set via their system of choice, whether it be an in-house inventory management system, or a custom or commercial CRM system. Infogroup chose Talend’s enterprise open source technology to provide that access by serving as the integration component of its new Data Axle™ framework.

“Our core competency is assembling data sets and finding linkages so our clients can use them for marketing,” said Purandar Das, CTO, Enterprise Solutions, Infogroup. “Instead of continuing to do that with legacy tools and platforms, we wanted to upgrade and embrace modern tools consistent with our technology vision. Part of that vision is adopting open source software, which, among other advantages, promotes faster innovation.”

Enhancing Targeted Customer Profiles

The new Talend-based data integration framework strengthens Infogroup’s position as both a marketing services provider and a data provider. The company’s clients deliver to Infogroup data sets compiled from many sources within their organizations. Infogroup transforms those data sets, building linkages or identifying relationships across the data so clients can get a better sense of what their customers and prospects look like. This enables them to develop and execute sales plans using that information.

“Our vision is to form a partnership where we build a framework that allows other organizations to perform this matching against data sets in some of the emerging NoSQL data stores, such as Cassandra or Hadoop,” added Das. “We believe this is an innovative and exclusive capability we can offer, and Talend’s integration platform and expertise in data management is a vital component.”

Leveraging the Framework for Real-Time Transactional Matching

Talend’s MDM and data quality capabilities are a valuable addition to the Infogroup offering, but its integration capabilities are the biggest asset.

“The value of data is highest when the data is in real-time,” continued Das. “That’s why we’re building the Data Axle™ framework – to be able to propagate this information in real-time. Talend plays the important role of enabling clients to access that real-time information by integrating customer solutions or platforms into the Data Axle™ so they can consume or publish to it.”

The new Talend-based data integration framework will be rolled out in phases, with the ability for clients to do analysis on their own data sets being the first phase. It will be followed by the capability for accessing value-added data gleaned from Infogroup’s own data sets.

About Infogroup

Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle™ of contextually relevant information on more than 235 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.

About Talend

Talend is the recognized market leader in open source integration solutions. The company’s enterprise integration platform helps organizations minimize costs and maximize the value of data integration, ETL, data quality, master data management, application integration and business process management, while supporting their shift toward the Cloud and Big Data. More than 3,500 paying customers worldwide, including eBay, ING, The Weather Channel, Deutsche Post and Allianz, subscribe to Talend’s solutions and services. With over 20 million downloads, Talend’s products are the most trusted integration solutions in the world. The company has major offices in North America, Europe and Asia, and a global network of technical and services partners. For more information, please visit http://www.talend.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
It’s no news that microservices are one of the top trends, if not the top trend, in application architectures today. Take large monolithic applications which are brittle and difficult to change and break them into smaller manageable pieces to provide flexibility in deployment models, facilitating agile release and development to meet today’s rapidly shifting digital businesses. Unfortunately, with this change, application and infrastructure management is more complex due to size and technology c...
IBM has acquired Blue Box Group, Inc., a managed private cloud provider built on OpenStack. Customers benefit from the ability to more easily deploy workloads across hybrid cloud environments. Financial details were not disclosed. Enterprises are seeking ways to embrace all types of cloud to address a wide range of workloads. Today's announcement reinforces IBM's commitment to deliver flexible cloud computing models that make it easier for customers to move to data and applications across cloud...
The WebRTC Meetup, where WebRTC enthusiasts exchange ideas, is being held on Wednesday, June 10, from 7 pm – 9 pm at the 4th WebRTC Summit, June 9-11, 2015, at the Javits Center in New York City, NY. The WebRTC Meetup is being hosted by the New York WebRTC Developer Group. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 4th WebRTC Summit continues our tradition of delivering the late...
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, will investigate three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
"NuoDB is a transactionally consistent SQL database that does scale out, that does all the things you want in a cloud. If you want more transactional throughput, if you want higher availability if you want to run in multiple data centers this is a technology that can scale and still provide a single logical consistent database," explained Seth Proctor, CTO of NuoDB, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Thanks to widespread Internet adoption and more than 10 billion connected devices around the world, companies became more excited than ever about the Internet of Things in 2014. Add in the hype around Google Glass and the Nest Thermostat, and nearly every business, including those from traditionally low-tech industries, wanted in. But despite the buzz, some very real business questions emerged – mainly, not if a device can be connected, or even when, but why? Why does connecting to the cloud cre...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not ...
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
SYS-CON Events announced today that MediaTek Labs will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. MediaTek Labs is a global ecosystem initiative supporting Wearables and Internet of Things device creation, application development, and services based around MediaTek chipset offerings. Developers can use the MediaTek LinkIt™ ONE development platform and the LinkIt ONE HDK to easily access the features and functions of the...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
ProfitBricks has an early preview of its new Docker hosting platform. The ProfitBricks Docker platform enables its customers to build fully-portable applications within the ProfitBricks cloud. Unlike other Docker platforms, ProfitBricks’ Docker provides developers and system administrators with a platform with dedicated resources that autoscales the Docker hosts. Early access customers will be able to utilize up to 2,500 CPU core hours as part of ProfitBricks’ early access Docker preview.
IndependenceIT has been selected by nGenx to power Windows-based DaaS and application delivery on Google Compute Engine to support the delivery of GoldMine Cloud software. For independent software vendors (ISVs) like GoldMine, this expands the theater of operations to increase revenue opportunities while reducing software management and maintenance liabilities. IndependenceIT was selected by application and desktop pioneer, nGenx, to deliver its “Bring Your Own Cloud” strategy to GoldMine and o...
“We are a managed services company. We have taken the key aspects of the cloud and the purposed data center and merged the two together and launched the Purposed Cloud about 18–24 months ago," explained Chetan Patwardhan, CEO of Stratogent, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Platform as a Service vendors in public cloud are mostly focused on the platform for Java, PHP, Python, Ruby and other programming languages. But what about C/C++ and COBOL apps, which continue to be mission-critical for enterprises? Do you bring such apps to the cloud? If so, what are the options for transitioning to cloud? Or would you rather leave such apps on-premises, possibly in a private cloud, and only worry about integrating these applications with new applications in the cloud?
Based upon his work with progressive brands, thought-leader and author of the book, Big Social Mobile, David Giannetto, SVP at Salient Management Company, will provide his unique perspective on how companies of tomorrow will operate as enterprises that seamlessly follow consumers from the physical world, through digital creating a multichannel omni-experience that improves the customer experience while increasing their brand loyalty, customer value and penetrating new consumer segments. His se...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today DevOps.com will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Launched in 2014, DevOps.com has quickly established itself as an indispensable resource for DevOps education and community building. DevOps.com make it their mission to cover all aspects of DevOps – philosophy, tools, business impact, best practices and more.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the ...