Click here to close now.




















Welcome!

@CloudExpo Authors: Pat Romanski, Carmen Gonzalez, Samuel Scott, Trevor Parsons, Elizabeth White

News Feed Item

Crown Melbourne Goes Live with GroupMAX, Takes Meeting and Event Services Offering to New Levels

The chief player in the Australian meeting and events scene, Crown Melbourne, has enlisted the help of Passkey’s GroupMAX to augment its group business offerings. With GroupMAX in place, the hotel will leverage a wide variety of technology features to enhance its existing appeal within the meeting planner/PCO (Professional Conference Organizer) community.

Crown Melbourne is Australia’s foremost-integrated entertainment resort, attracting an estimated 18 million local, interstate and international visitors each year to its 560,000 square meter entertainment complex. The resort uses its 7,350 square meters of meeting space to accommodate groups that range in size from 10 to 2,500 people. Already a top choice for local event locations, the resort sees a clear opportunity to broaden their value proposition through its new arrangement with Passkey.

“We are quite enthusiastic to begin passing along the benefits of using GroupMAX to our PCOs and guests,” said Nicolena Oborn, director of sales at Crown Melbourne. “Not only will GroupMAX improve our own operations, it will ensure a smoother, more efficient process for PCOs and event attendees.”

Some of the benefits that the local events industry will now enjoy include:

  • Unprecedented meeting planner satisfaction. Through GroupMAX’s live event dashboards, planners and PCO’s can instantly and conveniently access event related info. They also receive automated SmartAlert emails when critical event milestones occur, such as when a block reaches a certain level of pick-up. This feature helps the right people get the right information, in time to make accurate inventory, pricing and allocation choices. Additionally, a popular feature known as RegLink allows PCOs to link their preferred registration system to GroupMAX, delivering a seamless registration and booking process – and also speeding up booking pace and pick-up.
  • An excellent experience for attendees. GroupMAX is designed to deliver a first-rate user experience for event attendees. When booking, they will arrive at a custom built webpage fully tailored for that specific event. Reservations can be made or modified easily via any web browser or mobile device. They can also view upgrades and travel information about the hotel or destination. Additionally, built-in social networking tools allow them to connect with fellow attendees leading up to, during and after the event.
  • Increased efficiency for hotels and organizers. Planners/PCOs and hotels will enjoy more peace of mind. Not only does GroupMAX allow them to manage room lists in a secure manner, mitigating the risk associated with manual entry, but it also will make much better use of all stakeholders time.
  • Maximized revenue potential for hotels and the surrounding area. GroupMAX includes upselling tools that allow for a rapid boost in incremental revenue. This begins at the time of booking, when guests can easily upgrade their room reservation, and can be utilized leading up to the event or even after it. GroupMAX’s integrated email marketing toolset can be used to push any offer to attendees, whether it is a promotion for their onsite spa or restaurant, or promotion of local events that often result in extended stays and more economic value for the city.

The opportunity for incremental revenue is particularly relevant for Crown Melbourne, as they have such an extensive variety of onsite channels in play. For a property that spans two city blocks and features a casino, countless restaurants, nightclubs, theaters and shops, there is no limit to what the property can achieve in terms of supplementary revenues.

“We’re especially proud to kick off our relationship with Crown Melbourne,” states Greg Pesik, CEO and president of Passkey. “They have quite an impressive property, and we will work with them to achieve new standards in their group business. This is a resort with absolute potential for unparalleled success with GroupMAX.”

About Crown Melbourne

Crown Melbourne is Australia’s leading integrated entertainment resort attracting approximately 18 million local, interstate and international visitors each year to its 560,000 square metre entertainment complex. The property features 1,600 guest rooms across the complex’s three hotels - Crown Towers, Crown Metropol and Crown Promenade Melbourne – in addition to the Palladium, which is Australia’s largest ballroom, a world-class convention centre, over 50 award winning restaurants and bars, international designer boutiques, 14 cinemas, two nightclubs and a live entertainment theatre. Crown Melbourne was built at a cost of $2 billion in 1997, and in the period from 1997 to 2014, a further $2 billion will have been spent to further enhance Crown Melbourne including building Promenade and The Crown Metropol Hotel, expanding the Mahogany Room and further enhancing the restaurant precinct in Crown Melbourne. Crown Melbourne is one of Victoria’s leading tourism icons. For more information, please visit our website at www.crownmelbourne.com.au.

About Passkey International, Inc.

Passkey (www.passkey.com) is the travel industry's leading hotel booking technology for meetings and events. The Company's cloud-based platform, GroupMAX, is used by thousands of hotels, destinations and meeting planners worldwide to manage the hotel accommodation process for events of every size. At the heart of GroupMAX is the ability for group guests to book their hotel rooms online in event-specific booking websites while enjoying multiple stay and upgrade options. With offices in the US, the UK and Singapore, the Passkey global network now includes over 90% of major US and UK Convention and Visitors Bureaus, as well as a wide range of hotels, casinos, resorts, meeting planners, corporations and meeting management companies.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and e...
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
To assist customers with legacy Windows Server 2003 that is no longer supported by Microsoft, Racemi has introduced fixed price packages for upgrading and migrating Windows Server 2003 servers to either Windows 2008 R2 or Windows 2012 R2 and the choice of Amazon Web Services (AWS) or SoftLayer cloud. "We're extending a lifeline by upgrading the legacy servers to more modern Windows Server platforms while taking advantage of cloud computing," said James Strayer, vice president of product managem...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of ...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises ar...
In 2014, the market witnessed a massive migration to the cloud as enterprises finally overcame their fears of the cloud’s viability, security, etc. Over the past 18 months, AWS, Google and Microsoft have waged an ongoing battle through a wave of price cuts and new features. For IT executives, sorting through all the noise to make the best cloud investment decisions has become daunting. Enterprises can and are moving away from a "one size fits all" cloud approach. The new competitive field has ...
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...