|By Scott Morrison||
|December 20, 2012 11:00 AM EST||
Sometimes I wonder if anyone, in the entire history of computing, has every bothered to read and consider the contents of a typical End User License Agreement (EULA). Some Product Manager, I suppose (though truthfully, I’m not even sure of this one).
The EULA, however, is important. It’s the foundation of an important consent ceremony that ends with only one effective choice: pressing OK. This much-maligned step in every software installation is the only real binding between an end user and a provider of software. Out of this agreement emerges a contract between these two parties, and it is this contact that serves as a legal framework for interpretation should any issues arise in the relationship.
Therein lies the rub, as the emphasis in a EULA—as in so much of contract law—is on legal formalism at the expense of end user understanding. These priorities are not necessarily mutually exclusive, but as any lawyer will tell you, it’s a lot more work to make them co-exist on more of less equal footing.
Mobile devices, however, may provide the forcing function that brings change into this otherwise moribund corner of the software industry. Mobility is hot right now, and its demanding that we rethink process and technology all over business. These new demands are going to extend to the traditional EULA, and the result could be good for everyone.
Case in point: the New York Times reported recently on a study conducted by the FTC examining privacy in mobile apps for children. The researchers found that parents were not being adequately informed about what private information was being collected and the extent to which it could be shared. Furthermore, many mobile app developers are channeling data into just a few commercial analytics vendors. While this may not sound like too big a deal, it turns out that in some cases these data are tagged with unique device identifiers. This means that providers can potentially track behavior across multiple apps, giving them unprecedented visibility into the online habits of our children.
You could argue that there is nothing new about this problem. Desktop applications have the same capacity for collecting information and so pose similar threats to our privacy. The difference is mostly the devil we know. After years of reading about the appalling threats to our privacy on the Internet, we have come to expect these shenanigans and approach the conventional web guarded and wary. Or we don’t care (see Facebook).
But the phone, well the phone is just… different. A desktop—or even our mobile laptop—just isn’t as ubiquitous a part of our lives as our phone. The phone goes with us everywhere, which makes it both a triumph of technology and a tremendous potential threat to our privacy.
The problem with the phone is that it is the consumer device that isn’t. Apple crossed a chasm with the iPhone, taking the mobile device from constrained (like a blender) to extensible (like a Lego set) without breaking the consumer-orientation of the device. This was a real tour de force—but one with repercussions both good and bad.
The good stuff we live every day—we get to carefully curate our apps to make the phone our own. I can’t imagine traveling without my phone in my pocket. The bad part is we haven’t necessarily recognized the privacy implications of our own actions. Nobody expects to be betrayed by their constant companion, but it is this constant companion that poses the greatest threat to our security.
The good news is that the very characteristics that make mobile so popular also promise to bring much needed transparency to the user/app/provider relationship. Consumer-orientation plus small form factor equal a revolution in privacy and security.
Mobile devices tap into a market so vast it dwarfs the one addressed by the humble PC. And this is the group for which consumer protection laws were designed. And as we’ve seen in the Delta Airlines case above, the state’s have a lever, and apparently they aren’t afraid to use it.
But legislation is only part of the answer to reconcile the dueling priorities of privacy and consent. The other element working in favour of change is size, and small is definitely better here. The multi-page contract just isn’t going to play well on the 4″ screen. What consumer’s need is a message that is simple, clear, and understandable. Fortunately, we can look to the web for inspiration on how to do this right.
One of the reasons I get excited about the rise of OAuth is because it represents much more than yet another security token (God knows we have enough of those already). OAuth is really about granting consent. It doesn’t try to say anything about the nature of that consent; but it does put in the framework to make consent practical.
Coincident with the rise of OAuth on the Web is a movement to make the terms of consent more transparent. This needs to continue as the process moves to the restricted form factor of the mobile phone. I have no doubt that left to their own devices, most developers would take the easy route out and reduce mobile consent to a hyperlink pointing to pages of boilerplate legalese and an OK button. But add in some regulatory expectations of reasonable disclosure, and I can see a better future of clear and simple agreements that flourish first on mobile devices, but extend to all software.
Here at Layer 7 we are deeply interested in technologies like OAuth, and the role these play in a changing computer landscape. We are also spending lots of time working on mobile, because more than anything mobile solutions are driving uptake around APIs. When we built our mobile application gateway, we made sure this solution made OAuth simple to deploy, and simple to customize. This way, important steps like consent ceremonies can be made clear, unambiguous, and most important, compliant with the law.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
Dec. 5, 2016 02:45 PM EST Reads: 1,578
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Dec. 5, 2016 02:45 PM EST Reads: 657
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 5, 2016 02:45 PM EST Reads: 3,271
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
Dec. 5, 2016 02:15 PM EST Reads: 1,093
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Dec. 5, 2016 02:00 PM EST Reads: 2,189
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Dec. 5, 2016 01:45 PM EST Reads: 1,705
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Dec. 5, 2016 01:15 PM EST Reads: 2,158
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
Dec. 5, 2016 01:15 PM EST Reads: 2,022
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 01:00 PM EST Reads: 841
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Dec. 5, 2016 12:45 PM EST Reads: 677
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Dec. 5, 2016 12:30 PM EST Reads: 2,292
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Dec. 5, 2016 12:30 PM EST Reads: 943
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Dec. 5, 2016 11:45 AM EST Reads: 930
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Dec. 5, 2016 11:38 AM EST Reads: 238
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
Dec. 5, 2016 11:30 AM EST Reads: 789
Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...
Dec. 5, 2016 11:30 AM EST Reads: 764
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 11:15 AM EST Reads: 944
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 11:00 AM EST Reads: 666
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Dec. 5, 2016 10:30 AM EST Reads: 661
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Dec. 5, 2016 10:30 AM EST Reads: 316