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@CloudExpo Authors: Liz McMillan, William Schmarzo, Elizabeth White, Yeshim Deniz, Christoph Schell

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Gemalto stellt Prepaid-Kartenservice für Svyaznoy Bank in Russland bereit

Gemalto (Euronext NL0000400653 GTO), das weltweit führende Unternehmen auf dem Gebiet der digitalen Sicherheit, gibt bekannt, dass die Svyaznoy Bank ihren Kunden in Russland erstmals in großem Umfang eine Prepaid-Karte anbietet. Die Prepaid-Lösung von Gemalto ist von MasterCard und Visa zertifiziert und vereint strenge Sicherheitsvorkehrungen mit hoher Attraktivität für den Verbraucher. Die Karte ist mit MasterCard und Visa verbunden und kann von allen Stellen, die diese Zahlungsformen akzeptieren, verarbeitet werden.

Prepaid-Karte von Svyaznoy (Foto: Business Wire)

Prepaid-Karte von Svyaznoy (Foto: Business Wire)

Bei der Svyaznoy Bank handelt es sich um ein Geldinstitut, das föderationsweit umfassende Dienstleistungen anbietet und dessen Servicenetz zu den größten in Russland zählt. Die Bank verfügt über 35 eigene Filialen in größeren Städten und kann dank ihrer Partnerschaft mit der Svyaznoy Group ihre Dienste in ganz Russland an über 3.000 Verkaufsstellen in Mobilkommunikationszentren von Svyaznoy anbieten. Die Prepaid-Karte wird über beide Servicenetze und mehrere weitere Vertriebskanäle ausgegeben. Als bedeutende Geschäftsvorteile ergeben sich hieraus unter anderem die Gewinnung von Neukunden, ein stärkeres Hervortreten der Bank in der Öffentlichkeit und die Erschließung einer neuen Einnahmequelle.

Gemalto verfügt über die nötigen umfangreichen Kapazitäten, um den Erfordernissen einer groß angelegten Einführung der Prepaid-Karte durch die Svyaznoy Bank innerhalb kurzer Zeit nachzukommen“, kommentierte Evgeniy Davidovich, Stellvertretender CEO der Svyaznoy Bank. „Im Rahmen der raschen Expansion der Svyaznoy Bank in Russland brauchen wir einen Partner mit breitem Produktangebot und hohem Serviceniveau, damit unsere neuen Prepaid-Karten bestehende Kunden stärker binden, neue hinzugewinnen und außerdem auf unser Unternehmen aufmerksam machen.“

Die Svyaznoy Bank ist ein sehr fortschrittliches und innovatives Geldinstitut“, fügte Jean-Paul Ternisien, Senior Vice President bei Gemalto, hinzu. „Es liegt auf der Hand, dass Prepaid-Lösungen Menschen ohne eigenes Bankkonto dazu animieren, Kartenzahlungen zu tätigen. Mit diesem neuen Serviceangebot wird das schnelle Wachstum der Svyaznoy Bank gefestigt.“

Der Prepaid-Kartenservice von Gemalto kann alle Schritte vom Entwurf bis zur Herstellung und Verpackung bis zum erfolgreichen Einsatz der Karte an der Kasse abdecken. Das einzigartige sichere Personalisierungscenter des Unternehmens bietet ein zertifiziertes EMV-konformes Umfeld, das alle Anforderungen der wichtigen internationalen Zahlungsregelungen erfüllt. Gemalto kann durch Einsatz verschiedener Sicherheitstechniken, wie manipulationssichere Versiegelung, eindeutige Seriennummern und Strichcodes auf der Verpackung aufbringen.

Über Gemalto

Gemalto (Euronext NL 0000400653 GTO) ist das weltweit führende Unternehmen auf dem Gebiet der digitalen Sicherheit. Das Unternehmen erzielte 2011 einen Jahresumsatz von 2 Milliarden Euro. Gemalto beschäftigt über 10.000 Mitarbeiter in insgesamt 74 Niederlassungen und 14 Forschungs- und Service-Zentren in 43 Ländern.

Gemalto ist ein integraler Bestandteil der entstehenden digitalen Gesellschaft. Milliarden von Menschen weltweit wollen heute überall, jederzeit und uneingeschränkt kommunizieren, reisen, einkaufen, Bankgeschäfte erledigen, unterhalten werden oder arbeiten – und das so einfach, angenehm und sicher wie möglich. Gemalto erfüllt die wachsenden Anforderungen an individuelle mobile Serviceleistungen, Identitätsschutz, sichere Zahlungslösungen, authentifizierte Onlinedienste, Zugang zu Cloud-Computing, moderne Transportlösungen, M2M-Kommunikationslösungen sowie elektronische Gesundheits- und Behördendienste.

Gemalto entwickelt sichere Softwarelösungen zur Ausführung auf vertrauenswürdigen Geräten, die das Unternehmen selbst entwickelt, konzipiert und personalisiert. Während des gesamten Lebenszyklus verwaltet Gemalto diese Geräte, die darauf enthaltenen vertraulichen Daten sowie die ermöglichten Services. Durch kontinuierliche Innovationen ermöglicht es Gemalto seinen Kunden, attraktive Angebote für das digitale Leben zu machen. Die Endanwender profitieren vom Komfort und der Sicherheit dieser Lösungen.

Da immer mehr Menschen die Software und die sicheren Geräte von Gemalto nutzen erzielt das Unternehmen hohe Wachstumszahlen.

Weitere Informationen finden Sie unter www.gemalto.com, www.justaskgemalto.com, blog.gemalto.com oder folgen Sie @gemalto auf Twitter.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

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